{"id":38322,"date":"2024-01-30T15:06:10","date_gmt":"2024-01-30T15:06:10","guid":{"rendered":"https:\/\/proacomunicacion.es\/?post_type=en-los-medios&#038;p=38322"},"modified":"2025-09-15T12:44:32","modified_gmt":"2025-09-15T10:44:32","slug":"sergio-ponce-for-agencies-it-is-vital-to-offer-reputation-marketing-services","status":"publish","type":"en-los-medios","link":"https:\/\/proacomunicacion.es\/en\/en-los-medios\/sergio-ponce-para-las-agencias-es-vital-ofrecer-servicios-de-marketing-de-reputacion\/","title":{"rendered":"Sergio Ponce -- \"It is vital for agencies to offer reputation marketing services\"."},"content":{"rendered":"<p>PROA Comunicaci\u00f3n, a Spanish consultancy firm specialising in corporate communications, public affairs and digital marketing, has announced a <strong>strategic alliance with Brand Dawson<\/strong>by adding to its management team <strong>Sergio Ponce<\/strong>CEO of the creative agency, with the aim of strengthening the area of <strong>digital marketing with a focus on reputation management and brand positioning<\/strong>.<\/p>\n\n\n\n<p>For <strong>Luc\u00eda Casanueva and Valvanuz Serna Ruiz<\/strong>According to PROA's managing partners, the incorporation of Ponce and the alliance with Brand Dawson are part of their strategy of \"always being at the forefront in offering solutions to our clients' communication challenges\". As they explain, this move is evidence of the growing relevance of the <strong>reputation marketing<\/strong> within the industry, where public perception of a brand can determine its success or failure.<\/p>\n\n\n\n<p>From their perspective, <strong>reputation marketing has become a key strategic factor in today's digital environment.<\/strong>Even the most established brands are not exempt from crises that can emerge and spread rapidly online. \"Poor reputation management can affect consumer confidence and public perception of the company, with a direct impact on the bottom line,\" warns Ponce.<\/p>\n\n\n\n<p>The alliance will allow PROA Comunicaci\u00f3n to combine <strong>Brand Dawson's creativity and technology<\/strong> with its expertise in corporate communications, strengthening the consultancy's ability to offer customised solutions. The services to be strengthened include the <strong>crisis management, digital identity building, web project and application development, and reputation-focused digital marketing strategies.<\/strong>.<\/p>\n\n\n\n<p>Ponce points out that technological developments have transformed reputation management: tools such as <strong>social media engagement analysis and artificial intelligence<\/strong> allow them to monitor and anticipate public perception in real time, making it easier to proactively prevent crises and identify opportunities. This disruptive digital approach marks a major departure from traditional methods, offering companies an unprecedented ability to engage with their audience and protect their image.<\/p>\n\n\n\n<p>Casanueva stresses that communication <strong>no longer optional for managers<\/strong> Nor for business owners: \"Transparency is a great medicine for the world we live in; we must always take responsibility for what we say. Communication is essential to build trust, manage intangibles and ensure that the company's views are taken into account by investors, customers and society at large.<\/p>\n\n\n\n<p>With this alliance, PROA Comunicaci\u00f3n strengthens its position in the sector, <strong>currently ranked 37th among the top 100 communication consultancies in Spain.<\/strong>and reinforces its commitment to an ethical and professional approach that combines technological innovation, strategy and human authenticity.<\/p>\n\n\n\n<p>The incorporation of Brand Dawson and the bet for the <strong>reputation marketing<\/strong> reinforce PROA's capacity to help companies to <strong>manage your digital presence, prevent reputational risks and consolidate your image in an increasingly competitive and demanding environment.<\/strong>.<\/p>","protected":false},"excerpt":{"rendered":"<p>PROA Comunicaci\u00f3n, consultora espa\u00f1ola especializada en comunicaci\u00f3n corporativa, asuntos p\u00fablicos y marketing digital, ha anunciado una alianza estrat\u00e9gica con Brand Dawson, sumando a su equipo directivo a Sergio Ponce, CEO de la agencia creativa, con el objetivo de fortalecer su \u00e1rea de marketing digital enfocada en la gesti\u00f3n de reputaci\u00f3n y posicionamiento de marcas. Para [&hellip;]<\/p>\n","protected":false},"author":28,"featured_media":38323,"menu_order":0,"comment_status":"open","ping_status":"open","template":"","format":"standard","meta":{"footnotes":""},"servicios":[],"sectores":[],"class_list":["post-38322","en-los-medios","type-en-los-medios","status-publish","format-standard","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Sergio Ponce \u2014\u2014 &quot;Para las agencias es vital ofrecer servicios de marketing de reputaci\u00f3n&quot; - PROA Comunicaci\u00f3n<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/proacomunicacion.es\/en\/in-the-media\/sergio-ponce-for-agencies-it-is-vital-to-offer-reputation-marketing-services\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sergio Ponce \u2014\u2014 &quot;Para las agencias es vital ofrecer servicios de marketing de reputaci\u00f3n&quot; - PROA Comunicaci\u00f3n\" \/>\n<meta property=\"og:description\" content=\"PROA Comunicaci\u00f3n, consultora espa\u00f1ola especializada en comunicaci\u00f3n corporativa, asuntos p\u00fablicos y marketing digital, ha anunciado una alianza estrat\u00e9gica con Brand Dawson, sumando a su equipo directivo a Sergio Ponce, CEO de la agencia creativa, con el objetivo de fortalecer su \u00e1rea de marketing digital enfocada en la gesti\u00f3n de reputaci\u00f3n y posicionamiento de marcas. Para [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/proacomunicacion.es\/en\/in-the-media\/sergio-ponce-for-agencies-it-is-vital-to-offer-reputation-marketing-services\/\" \/>\n<meta property=\"og:site_name\" content=\"PROA Comunicaci\u00f3n\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-15T10:44:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/proacomunicacion.es\/wp-content\/uploads\/2024\/02\/PROA-Dawson_medios-1030x804-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1030\" \/>\n\t<meta property=\"og:image:height\" content=\"804\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@proacomunica\" \/>\n<meta name=\"twitter:label1\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/proacomunicacion.es\/en-los-medios\/sergio-ponce-para-las-agencias-es-vital-ofrecer-servicios-de-marketing-de-reputacion\/\",\"url\":\"https:\/\/proacomunicacion.es\/en-los-medios\/sergio-ponce-para-las-agencias-es-vital-ofrecer-servicios-de-marketing-de-reputacion\/\",\"name\":\"Sergio Ponce \u2014\u2014 \\\"Para las agencias es vital ofrecer servicios de marketing de reputaci\u00f3n\\\" - PROA Comunicaci\u00f3n\",\"isPartOf\":{\"@id\":\"https:\/\/proacomunicacion.es\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/proacomunicacion.es\/en-los-medios\/sergio-ponce-para-las-agencias-es-vital-ofrecer-servicios-de-marketing-de-reputacion\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/proacomunicacion.es\/en-los-medios\/sergio-ponce-para-las-agencias-es-vital-ofrecer-servicios-de-marketing-de-reputacion\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/proacomunicacion.es\/wp-content\/uploads\/2024\/02\/PROA-Dawson_medios-1030x804-1.jpg\",\"datePublished\":\"2024-01-30T15:06:10+00:00\",\"dateModified\":\"2025-09-15T10:44:32+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/proacomunicacion.es\/en-los-medios\/sergio-ponce-para-las-agencias-es-vital-ofrecer-servicios-de-marketing-de-reputacion\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/proacomunicacion.es\/en-los-medios\/sergio-ponce-para-las-agencias-es-vital-ofrecer-servicios-de-marketing-de-reputacion\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/proacomunicacion.es\/en-los-medios\/sergio-ponce-para-las-agencias-es-vital-ofrecer-servicios-de-marketing-de-reputacion\/#primaryimage\",\"url\":\"https:\/\/proacomunicacion.es\/wp-content\/uploads\/2024\/02\/PROA-Dawson_medios-1030x804-1.jpg\",\"contentUrl\":\"https:\/\/proacomunicacion.es\/wp-content\/uploads\/2024\/02\/PROA-Dawson_medios-1030x804-1.jpg\",\"width\":1030,\"height\":804},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/proacomunicacion.es\/en-los-medios\/sergio-ponce-para-las-agencias-es-vital-ofrecer-servicios-de-marketing-de-reputacion\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/proacomunicacion.es\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"En los medios\",\"item\":\"https:\/\/proacomunicacion.es\/en-los-medios\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Sergio Ponce \u2014\u2014 \u00abPara las agencias es vital ofrecer servicios de marketing de reputaci\u00f3n\u00bb\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/proacomunicacion.es\/#website\",\"url\":\"https:\/\/proacomunicacion.es\/\",\"name\":\"PROA Comunicaci\u00f3n\",\"description\":\"Agencia de Comunicaci\u00f3n Corporativa en Madrid, Barcelona y Galicia.\",\"publisher\":{\"@id\":\"https:\/\/proacomunicacion.es\/#organization\"},\"alternateName\":\"PROA Comunicaci\u00f3n\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/proacomunicacion.es\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/proacomunicacion.es\/#organization\",\"name\":\"PROA Comunicaci\u00f3n\",\"alternateName\":\"PROA Comunicaci\u00f3n\",\"url\":\"https:\/\/proacomunicacion.es\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/proacomunicacion.es\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/proacomunicacion.es\/wp-content\/uploads\/2024\/01\/Logo_Light.svg\",\"contentUrl\":\"https:\/\/proacomunicacion.es\/wp-content\/uploads\/2024\/01\/Logo_Light.svg\",\"width\":136,\"height\":33,\"caption\":\"PROA Comunicaci\u00f3n\"},\"image\":{\"@id\":\"https:\/\/proacomunicacion.es\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/x.com\/proacomunica\",\"https:\/\/es.linkedin.com\/company\/proa-comunicacion_2\",\"https:\/\/www.instagram.com\/proacomunica\/\",\"https:\/\/www.youtube.com\/@proacomunicacion\",\"https:\/\/es.wikipedia.org\/wiki\/PROA_Comunicacin\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Sergio Ponce -- \"It is vital for agencies to offer reputation marketing services\" - PROA Comunicaci\u00f3n","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/proacomunicacion.es\/en\/in-the-media\/sergio-ponce-for-agencies-it-is-vital-to-offer-reputation-marketing-services\/","og_locale":"en_GB","og_type":"article","og_title":"Sergio Ponce \u2014\u2014 \"Para las agencias es vital ofrecer servicios de marketing de reputaci\u00f3n\" - PROA Comunicaci\u00f3n","og_description":"PROA Comunicaci\u00f3n, consultora espa\u00f1ola especializada en comunicaci\u00f3n corporativa, asuntos p\u00fablicos y marketing digital, ha anunciado una alianza estrat\u00e9gica con Brand Dawson, sumando a su equipo directivo a Sergio Ponce, CEO de la agencia creativa, con el objetivo de fortalecer su \u00e1rea de marketing digital enfocada en la gesti\u00f3n de reputaci\u00f3n y posicionamiento de marcas. Para [&hellip;]","og_url":"https:\/\/proacomunicacion.es\/en\/in-the-media\/sergio-ponce-for-agencies-it-is-vital-to-offer-reputation-marketing-services\/","og_site_name":"PROA Comunicaci\u00f3n","article_modified_time":"2025-09-15T10:44:32+00:00","og_image":[{"width":1030,"height":804,"url":"https:\/\/proacomunicacion.es\/wp-content\/uploads\/2024\/02\/PROA-Dawson_medios-1030x804-1.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_site":"@proacomunica","twitter_misc":{"Estimated reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/proacomunicacion.es\/en-los-medios\/sergio-ponce-para-las-agencias-es-vital-ofrecer-servicios-de-marketing-de-reputacion\/","url":"https:\/\/proacomunicacion.es\/en-los-medios\/sergio-ponce-para-las-agencias-es-vital-ofrecer-servicios-de-marketing-de-reputacion\/","name":"Sergio Ponce -- \"It is vital for agencies to offer reputation marketing services\" - PROA Comunicaci\u00f3n","isPartOf":{"@id":"https:\/\/proacomunicacion.es\/#website"},"primaryImageOfPage":{"@id":"https:\/\/proacomunicacion.es\/en-los-medios\/sergio-ponce-para-las-agencias-es-vital-ofrecer-servicios-de-marketing-de-reputacion\/#primaryimage"},"image":{"@id":"https:\/\/proacomunicacion.es\/en-los-medios\/sergio-ponce-para-las-agencias-es-vital-ofrecer-servicios-de-marketing-de-reputacion\/#primaryimage"},"thumbnailUrl":"https:\/\/proacomunicacion.es\/wp-content\/uploads\/2024\/02\/PROA-Dawson_medios-1030x804-1.jpg","datePublished":"2024-01-30T15:06:10+00:00","dateModified":"2025-09-15T10:44:32+00:00","breadcrumb":{"@id":"https:\/\/proacomunicacion.es\/en-los-medios\/sergio-ponce-para-las-agencias-es-vital-ofrecer-servicios-de-marketing-de-reputacion\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/proacomunicacion.es\/en-los-medios\/sergio-ponce-para-las-agencias-es-vital-ofrecer-servicios-de-marketing-de-reputacion\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/proacomunicacion.es\/en-los-medios\/sergio-ponce-para-las-agencias-es-vital-ofrecer-servicios-de-marketing-de-reputacion\/#primaryimage","url":"https:\/\/proacomunicacion.es\/wp-content\/uploads\/2024\/02\/PROA-Dawson_medios-1030x804-1.jpg","contentUrl":"https:\/\/proacomunicacion.es\/wp-content\/uploads\/2024\/02\/PROA-Dawson_medios-1030x804-1.jpg","width":1030,"height":804},{"@type":"BreadcrumbList","@id":"https:\/\/proacomunicacion.es\/en-los-medios\/sergio-ponce-para-las-agencias-es-vital-ofrecer-servicios-de-marketing-de-reputacion\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/proacomunicacion.es\/"},{"@type":"ListItem","position":2,"name":"En los medios","item":"https:\/\/proacomunicacion.es\/en-los-medios\/"},{"@type":"ListItem","position":3,"name":"Sergio Ponce \u2014\u2014 \u00abPara las agencias es vital ofrecer servicios de marketing de reputaci\u00f3n\u00bb"}]},{"@type":"WebSite","@id":"https:\/\/proacomunicacion.es\/#website","url":"https:\/\/proacomunicacion.es\/","name":"PROA Communication","description":"Corporate Communications Agency in Madrid, Barcelona and Galicia.","publisher":{"@id":"https:\/\/proacomunicacion.es\/#organization"},"alternateName":"PROA Comunicaci\u00f3n","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/proacomunicacion.es\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/proacomunicacion.es\/#organization","name":"PROA Communication","alternateName":"PROA Comunicaci\u00f3n","url":"https:\/\/proacomunicacion.es\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/proacomunicacion.es\/#\/schema\/logo\/image\/","url":"https:\/\/proacomunicacion.es\/wp-content\/uploads\/2024\/01\/Logo_Light.svg","contentUrl":"https:\/\/proacomunicacion.es\/wp-content\/uploads\/2024\/01\/Logo_Light.svg","width":136,"height":33,"caption":"PROA Comunicaci\u00f3n"},"image":{"@id":"https:\/\/proacomunicacion.es\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/proacomunica","https:\/\/es.linkedin.com\/company\/proa-comunicacion_2","https:\/\/www.instagram.com\/proacomunica\/","https:\/\/www.youtube.com\/@proacomunicacion","https:\/\/es.wikipedia.org\/wiki\/PROA_Comunicacin"]}]}},"_links":{"self":[{"href":"https:\/\/proacomunicacion.es\/en\/wp-json\/wp\/v2\/en-los-medios\/38322","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/proacomunicacion.es\/en\/wp-json\/wp\/v2\/en-los-medios"}],"about":[{"href":"https:\/\/proacomunicacion.es\/en\/wp-json\/wp\/v2\/types\/en-los-medios"}],"author":[{"embeddable":true,"href":"https:\/\/proacomunicacion.es\/en\/wp-json\/wp\/v2\/users\/28"}],"replies":[{"embeddable":true,"href":"https:\/\/proacomunicacion.es\/en\/wp-json\/wp\/v2\/comments?post=38322"}],"version-history":[{"count":2,"href":"https:\/\/proacomunicacion.es\/en\/wp-json\/wp\/v2\/en-los-medios\/38322\/revisions"}],"predecessor-version":[{"id":46201,"href":"https:\/\/proacomunicacion.es\/en\/wp-json\/wp\/v2\/en-los-medios\/38322\/revisions\/46201"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/proacomunicacion.es\/en\/wp-json\/wp\/v2\/media\/38323"}],"wp:attachment":[{"href":"https:\/\/proacomunicacion.es\/en\/wp-json\/wp\/v2\/media?parent=38322"}],"wp:term":[{"taxonomy":"servicios","embeddable":true,"href":"https:\/\/proacomunicacion.es\/en\/wp-json\/wp\/v2\/servicios?post=38322"},{"taxonomy":"sectores","embeddable":true,"href":"https:\/\/proacomunicacion.es\/en\/wp-json\/wp\/v2\/sectores?post=38322"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}