<\/p>\n\n\n\n
Luc\u00eda Casanueva, founding partner of PROA Communication<\/strong>, The Committee considers that the emergence of the artificial intelligence (AI)<\/strong> in business is not optional, but a strategic opportunity that is transforming all organisations.<\/p>\n\n\n\n \u201cWith AI, human talent shines brighter than ever,\u201d says Casanueva, a specialist in corporate, financial and crisis communication, in an interview with Europa Press<\/em>. \u201cWhat we need to do is adapt and manage the tension between the fears and the opportunities that AI offers\u201d.<\/p>\n\n\n\n Strategic communication and transparency<\/strong><\/p>\n\n\n\n For Casanueva, the communication is a critical factor for business success<\/strong> and good advice in this area has a direct impact on the bottom line. The expert stresses that communication makes it possible to managing intangibles, building trust and protecting reputation<\/strong>:<\/p>\n\n\n\n \u201cReputational damage can have a devastating effect on the bottom line. Communication is no longer optional for a CEO or business owner\u201d.<\/p>\n\n\n\n At PROA, we work with rigour and ethics: all content must be truthful, contrasted and relevant<\/strong>, avoiding hoaxes or biased information. Transparency is seen as \u201cgreat medicine\u201d in a world where scepticism and misinformation are on the rise.<\/p>\n\n\n\n Social networks and digital presence<\/strong><\/p>\n\n\n\n Casanueva considers the social media an ally<\/strong>, but warns against its conscious use:<\/p>\n\n\n\n \u201cWe have an ethical, professional and moral obligation to transmit reliable information. Network management is essential, and we are working more and more on building profiles of CEOs and entrepreneurs, always appealing to common sense\u201d.<\/p>\n\n\n\n The combination of AI and digital strategy<\/strong> allows PROA to adapt in real time, implementing technological advances to improve customer communication without generating unnecessary noise:<\/p>\n\n\n\n \u201cThe key is to create valuable content that reaches the right people and is not just noise\u201d.<\/p>\n\n\n\n Communication as a driver of business success<\/strong><\/p>\n\n\n\n Casanueva insists that today communication is not only a support area, but a strategic tool<\/strong>:<\/p>\n\n\n\n \u201cCompanies need to be influential so that their views are considered by investors, customers and the political class. Our mission at PROA is to help make those voices heard.<\/p>\n\n\n\n PROA Communication: excellence and leadership<\/strong><\/p>\n\n\n\n Founded in 2009, PROA Comunicaci\u00f3n offers communications, public affairs and digital marketing consultancy<\/strong> with customised solutions, sector specialisation and senior talent. He currently holds the position of 37 among the top 100 communication consultancies in Spain<\/strong>, reflecting its sustained growth and recognition in the sector.<\/p>\n\n\n\n \u201cWe must be committed to the truth, to the facts, and always take responsibility for what we say. Transparency and ethics are essential for success in today's society.<\/p>","protected":false},"excerpt":{"rendered":" Luc\u00eda Casanueva, socia fundadora de PROA Comunicaci\u00f3n, considera que la irrupci\u00f3n de la inteligencia artificial (IA) en las empresas no es opcional, sino una oportunidad estrat\u00e9gica que est\u00e1 transformando todas las organizaciones. \u201cCon la IA, el talento humano brilla m\u00e1s que nunca\u201d, afirma Casanueva, especialista en comunicaci\u00f3n corporativa, financiera y de crisis, en una entrevista […]<\/p>\n","protected":false},"author":28,"featured_media":42529,"menu_order":0,"comment_status":"open","ping_status":"open","template":"","format":"standard","meta":{"footnotes":""},"servicios":[],"sectores":[],"class_list":["post-42528","en-los-medios","type-en-los-medios","status-publish","format-standard","has-post-thumbnail","hentry"],"yoast_head":"\n