{"id":46248,"date":"2025-09-26T06:09:55","date_gmt":"2025-09-26T04:09:55","guid":{"rendered":"https:\/\/proacomunicacion.es\/?post_type=en-los-medios&#038;p=46248"},"modified":"2025-10-09T09:33:31","modified_gmt":"2025-10-09T07:33:31","slug":"lucia-casanueva-proa-comunicacion-spain-needs-a-strong-civil-society-and-harmony-to-progress","status":"publish","type":"en-los-medios","link":"https:\/\/proacomunicacion.es\/en\/en-los-medios\/lucia-casanueva-proa-comunicacion-espana-necesita-una-sociedad-civil-fuerte-y-concordia-para-progresar\/","title":{"rendered":"Luc\u00eda Casanueva (PROA Comunicaci\u00f3n): \"Spain needs a strong civil society and harmony in order to progress\"."},"content":{"rendered":"<p>Founder of\u00a0<strong>PROA Communication<\/strong>,\u00a0<strong>Luc\u00eda Casanueva<\/strong>\u00a0has built in almost sixteen years a unique agency on the Spanish scene: focused on excellence, strategy and dialogue as the driving force for progress. Her story is that of a woman who turned a vital challenge into a business project with a vocation to transform society.<\/p>\n\n\n\n<p>\"Proa is a company that was founded in 2009. I was thirty-three, thirty-four years old at the time, and I had already worked in many multinationals in Spain and the UK,\" he recalls. \"It seemed to me that our ecosystem of communication consultancies was a bit perverse, because of the excessive rotation of consultants on projects. I decided that there was another way of doing things\".<\/p>\n\n\n\n<p>This conviction gave rise to our own model, inspired by the methodology of the large American multinationals, but with a differential seal:&nbsp;<strong>\"We wanted senior professionals to be involved in each project, to understand the client's challenges in depth and to bring real strategic value\".<\/strong>.<\/p>\n\n\n\n<p>Today, almost sixteen years later, PROA remains faithful to that original idea: \"We want to be a consulting firm with a qualitative, not quantitative, approach. We don't have a very large client portfolio here, but we do have clients who value quality, seniority, excellence and strategic input.<\/p>\n\n\n\n<p>You can read the full interview here:<\/p>","protected":false},"excerpt":{"rendered":"<p>Fundadora de\u00a0PROA Comunicaci\u00f3n,\u00a0Luc\u00eda Casanueva\u00a0ha levantado en casi diecis\u00e9is a\u00f1os una agencia singular en el panorama espa\u00f1ol: orientada a la excelencia, la estrategia y el di\u00e1logo como motor de progreso. Su historia es la de una mujer que convirti\u00f3 un reto vital en un proyecto empresarial con vocaci\u00f3n de transformar la sociedad. \u201cProa es una compa\u00f1\u00eda [&hellip;]<\/p>\n","protected":false},"author":18,"featured_media":42406,"menu_order":0,"comment_status":"open","ping_status":"open","template":"","format":"standard","meta":{"footnotes":""},"servicios":[2494,2491,2488],"sectores":[],"class_list":["post-46248","en-los-medios","type-en-los-medios","status-publish","format-standard","has-post-thumbnail","hentry","servicios-comunicacion","servicios-lucia-casanueva","servicios-proa-comunicacion"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Luc\u00eda Casanueva (PROA Comunicaci\u00f3n): \u201cEspa\u00f1a necesita una sociedad civil fuerte y concordia para progresar\u201d - PROA Comunicaci\u00f3n<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/proacomunicacion.es\/en\/in-the-media\/lucia-casanueva-proa-comunicacion-spain-needs-a-strong-civil-society-and-harmony-to-progress\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Luc\u00eda Casanueva (PROA Comunicaci\u00f3n): \u201cEspa\u00f1a necesita una sociedad civil fuerte y concordia para progresar\u201d - PROA Comunicaci\u00f3n\" \/>\n<meta property=\"og:description\" content=\"Fundadora de\u00a0PROA Comunicaci\u00f3n,\u00a0Luc\u00eda Casanueva\u00a0ha levantado en casi diecis\u00e9is a\u00f1os una agencia singular en el panorama espa\u00f1ol: orientada a la excelencia, la estrategia y el di\u00e1logo como motor de progreso. Su historia es la de una mujer que convirti\u00f3 un reto vital en un proyecto empresarial con vocaci\u00f3n de transformar la sociedad. \u201cProa es una compa\u00f1\u00eda [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/proacomunicacion.es\/en\/in-the-media\/lucia-casanueva-proa-comunicacion-spain-needs-a-strong-civil-society-and-harmony-to-progress\/\" \/>\n<meta property=\"og:site_name\" content=\"PROA Comunicaci\u00f3n\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-09T07:33:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/proacomunicacion.es\/wp-content\/uploads\/2024\/03\/Lucia_Casanueva_TheLuxonomist-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@proacomunica\" \/>\n<meta name=\"twitter:label1\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/proacomunicacion.es\/en-los-medios\/lucia-casanueva-proa-comunicacion-espana-necesita-una-sociedad-civil-fuerte-y-concordia-para-progresar\/\",\"url\":\"https:\/\/proacomunicacion.es\/en-los-medios\/lucia-casanueva-proa-comunicacion-espana-necesita-una-sociedad-civil-fuerte-y-concordia-para-progresar\/\",\"name\":\"Luc\u00eda Casanueva (PROA Comunicaci\u00f3n): \u201cEspa\u00f1a necesita una sociedad civil fuerte y concordia para progresar\u201d - 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