{"id":46692,"date":"2026-02-24T13:57:27","date_gmt":"2026-02-24T12:57:27","guid":{"rendered":"https:\/\/proacomunicacion.es\/?post_type=en-los-medios&#038;p=46692"},"modified":"2026-02-24T13:59:38","modified_gmt":"2026-02-24T12:59:38","slug":"when-truth-becomes-an-act-of-leadership","status":"publish","type":"en-los-medios","link":"https:\/\/proacomunicacion.es\/en\/en-los-medios\/cuando-la-verdad-se-convierte-en-un-acto-de-liderazgo\/","title":{"rendered":"When truth becomes an act of leadership"},"content":{"rendered":"<p><em>\u201cWhat we lost was not a number, it was wagons full of hope\u201d.\u201d<\/em><\/p>\n\n\n\n<p>In a time dominated by statistics, balance sheets and graphs, there are phrases that stop the world in its tracks. Not because they are grandiloquent, but because they bring us back to the essential. The one uttered by&nbsp;<strong>Liliana S\u00e1enz de la Torre<\/strong>&nbsp;during the funeral for the victims of the Adamuz accident is one of them. Not only for the pain it contains, but also for the moral authority from which it is pronounced.<\/p>\n\n\n\n<p>I have listened to it several times and&nbsp;<strong>continues to impress me<\/strong>. It was not a political speech. Nor was it a legal argument. It was something more difficult and, for that very reason, more valuable.<\/p>\n\n\n\n<p>We live in a society that has learned to manage tragedies with figures. To turn the irreparable into data. To protect ourselves emotionally by simplifying the complex. Faced with this inertia, Liliana did the opposite:&nbsp;<strong>humanised without trivialising, remembered without idealising, demanded without shouting.<\/strong>&nbsp;He named \u201cthe 45 on the train\u201d not as a number, but as fathers, mothers, sons, brothers. As truncated life projects. As irreplaceable links.<\/p>\n\n\n\n<p>Read the full article here:<\/p>","protected":false},"excerpt":{"rendered":"<p>\u201cLo que perdimos no era una cifra, eran vagones llenos de esperanza\u201d En un tiempo dominado por estad\u00edsticas, balances y gr\u00e1ficos, hay frases que detienen el mundo. No porque sean grandilocuentes, sino porque nos devuelven a lo esencial. La pronunciada por&nbsp;Liliana S\u00e1enz de la Torre&nbsp;durante el funeral por las v\u00edctimas del accidente de Adamuz es [&hellip;]<\/p>\n","protected":false},"author":19,"featured_media":46694,"menu_order":0,"comment_status":"open","ping_status":"open","template":"","format":"standard","meta":{"footnotes":""},"servicios":[],"sectores":[],"class_list":["post-46692","en-los-medios","type-en-los-medios","status-publish","format-standard","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Cuando la verdad se convierte en un acto de liderazgo - PROA Comunicaci\u00f3n<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/proacomunicacion.es\/en\/in-the-media\/when-truth-becomes-an-act-of-leadership\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cuando la verdad se convierte en un acto de liderazgo - PROA Comunicaci\u00f3n\" \/>\n<meta property=\"og:description\" content=\"\u201cLo que perdimos no era una cifra, eran vagones llenos de esperanza\u201d En un tiempo dominado por estad\u00edsticas, balances y gr\u00e1ficos, hay frases que detienen el mundo. No porque sean grandilocuentes, sino porque nos devuelven a lo esencial. La pronunciada por&nbsp;Liliana S\u00e1enz de la Torre&nbsp;durante el funeral por las v\u00edctimas del accidente de Adamuz es [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/proacomunicacion.es\/en\/in-the-media\/when-truth-becomes-an-act-of-leadership\/\" \/>\n<meta property=\"og:site_name\" content=\"PROA Comunicaci\u00f3n\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-24T12:59:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/proacomunicacion.es\/wp-content\/uploads\/2026\/02\/mangomatter-leadership-4775797_1920.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@proacomunica\" \/>\n<meta name=\"twitter:label1\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/proacomunicacion.es\/en-los-medios\/cuando-la-verdad-se-convierte-en-un-acto-de-liderazgo\/\",\"url\":\"https:\/\/proacomunicacion.es\/en-los-medios\/cuando-la-verdad-se-convierte-en-un-acto-de-liderazgo\/\",\"name\":\"Cuando la verdad se convierte en un acto de liderazgo - PROA Comunicaci\u00f3n\",\"isPartOf\":{\"@id\":\"https:\/\/proacomunicacion.es\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/proacomunicacion.es\/en-los-medios\/cuando-la-verdad-se-convierte-en-un-acto-de-liderazgo\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/proacomunicacion.es\/en-los-medios\/cuando-la-verdad-se-convierte-en-un-acto-de-liderazgo\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/proacomunicacion.es\/wp-content\/uploads\/2026\/02\/mangomatter-leadership-4775797_1920.jpg\",\"datePublished\":\"2026-02-24T12:57:27+00:00\",\"dateModified\":\"2026-02-24T12:59:38+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/proacomunicacion.es\/en-los-medios\/cuando-la-verdad-se-convierte-en-un-acto-de-liderazgo\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/proacomunicacion.es\/en-los-medios\/cuando-la-verdad-se-convierte-en-un-acto-de-liderazgo\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/proacomunicacion.es\/en-los-medios\/cuando-la-verdad-se-convierte-en-un-acto-de-liderazgo\/#primaryimage\",\"url\":\"https:\/\/proacomunicacion.es\/wp-content\/uploads\/2026\/02\/mangomatter-leadership-4775797_1920.jpg\",\"contentUrl\":\"https:\/\/proacomunicacion.es\/wp-content\/uploads\/2026\/02\/mangomatter-leadership-4775797_1920.jpg\",\"width\":1920,\"height\":1080},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/proacomunicacion.es\/en-los-medios\/cuando-la-verdad-se-convierte-en-un-acto-de-liderazgo\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/proacomunicacion.es\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"En los medios\",\"item\":\"https:\/\/proacomunicacion.es\/en-los-medios\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Cuando la verdad se convierte en un acto de liderazgo\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/proacomunicacion.es\/#website\",\"url\":\"https:\/\/proacomunicacion.es\/\",\"name\":\"PROA Comunicaci\u00f3n\",\"description\":\"Agencia de Comunicaci\u00f3n Corporativa en Madrid, Barcelona y Galicia.\",\"publisher\":{\"@id\":\"https:\/\/proacomunicacion.es\/#organization\"},\"alternateName\":\"PROA Comunicaci\u00f3n\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/proacomunicacion.es\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/proacomunicacion.es\/#organization\",\"name\":\"PROA Comunicaci\u00f3n\",\"alternateName\":\"PROA Comunicaci\u00f3n\",\"url\":\"https:\/\/proacomunicacion.es\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/proacomunicacion.es\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/proacomunicacion.es\/wp-content\/uploads\/2024\/01\/Logo_Light.svg\",\"contentUrl\":\"https:\/\/proacomunicacion.es\/wp-content\/uploads\/2024\/01\/Logo_Light.svg\",\"width\":136,\"height\":33,\"caption\":\"PROA Comunicaci\u00f3n\"},\"image\":{\"@id\":\"https:\/\/proacomunicacion.es\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/x.com\/proacomunica\",\"https:\/\/es.linkedin.com\/company\/proa-comunicacion_2\",\"https:\/\/www.instagram.com\/proacomunica\/\",\"https:\/\/www.youtube.com\/@proacomunicacion\",\"https:\/\/es.wikipedia.org\/wiki\/PROA_Comunicacin\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"When truth becomes an act of leadership - PROA Comunicaci\u00f3n","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/proacomunicacion.es\/en\/in-the-media\/when-truth-becomes-an-act-of-leadership\/","og_locale":"en_GB","og_type":"article","og_title":"Cuando la verdad se convierte en un acto de liderazgo - PROA Comunicaci\u00f3n","og_description":"\u201cLo que perdimos no era una cifra, eran vagones llenos de esperanza\u201d En un tiempo dominado por estad\u00edsticas, balances y gr\u00e1ficos, hay frases que detienen el mundo. No porque sean grandilocuentes, sino porque nos devuelven a lo esencial. La pronunciada por&nbsp;Liliana S\u00e1enz de la Torre&nbsp;durante el funeral por las v\u00edctimas del accidente de Adamuz es [&hellip;]","og_url":"https:\/\/proacomunicacion.es\/en\/in-the-media\/when-truth-becomes-an-act-of-leadership\/","og_site_name":"PROA Comunicaci\u00f3n","article_modified_time":"2026-02-24T12:59:38+00:00","og_image":[{"width":1920,"height":1080,"url":"https:\/\/proacomunicacion.es\/wp-content\/uploads\/2026\/02\/mangomatter-leadership-4775797_1920.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_site":"@proacomunica","twitter_misc":{"Estimated reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/proacomunicacion.es\/en-los-medios\/cuando-la-verdad-se-convierte-en-un-acto-de-liderazgo\/","url":"https:\/\/proacomunicacion.es\/en-los-medios\/cuando-la-verdad-se-convierte-en-un-acto-de-liderazgo\/","name":"When truth becomes an act of leadership - PROA Comunicaci\u00f3n","isPartOf":{"@id":"https:\/\/proacomunicacion.es\/#website"},"primaryImageOfPage":{"@id":"https:\/\/proacomunicacion.es\/en-los-medios\/cuando-la-verdad-se-convierte-en-un-acto-de-liderazgo\/#primaryimage"},"image":{"@id":"https:\/\/proacomunicacion.es\/en-los-medios\/cuando-la-verdad-se-convierte-en-un-acto-de-liderazgo\/#primaryimage"},"thumbnailUrl":"https:\/\/proacomunicacion.es\/wp-content\/uploads\/2026\/02\/mangomatter-leadership-4775797_1920.jpg","datePublished":"2026-02-24T12:57:27+00:00","dateModified":"2026-02-24T12:59:38+00:00","breadcrumb":{"@id":"https:\/\/proacomunicacion.es\/en-los-medios\/cuando-la-verdad-se-convierte-en-un-acto-de-liderazgo\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/proacomunicacion.es\/en-los-medios\/cuando-la-verdad-se-convierte-en-un-acto-de-liderazgo\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/proacomunicacion.es\/en-los-medios\/cuando-la-verdad-se-convierte-en-un-acto-de-liderazgo\/#primaryimage","url":"https:\/\/proacomunicacion.es\/wp-content\/uploads\/2026\/02\/mangomatter-leadership-4775797_1920.jpg","contentUrl":"https:\/\/proacomunicacion.es\/wp-content\/uploads\/2026\/02\/mangomatter-leadership-4775797_1920.jpg","width":1920,"height":1080},{"@type":"BreadcrumbList","@id":"https:\/\/proacomunicacion.es\/en-los-medios\/cuando-la-verdad-se-convierte-en-un-acto-de-liderazgo\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/proacomunicacion.es\/"},{"@type":"ListItem","position":2,"name":"En los medios","item":"https:\/\/proacomunicacion.es\/en-los-medios\/"},{"@type":"ListItem","position":3,"name":"Cuando la verdad se convierte en un acto de liderazgo"}]},{"@type":"WebSite","@id":"https:\/\/proacomunicacion.es\/#website","url":"https:\/\/proacomunicacion.es\/","name":"PROA Communication","description":"Corporate Communications Agency in Madrid, Barcelona and Galicia.","publisher":{"@id":"https:\/\/proacomunicacion.es\/#organization"},"alternateName":"PROA Comunicaci\u00f3n","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/proacomunicacion.es\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/proacomunicacion.es\/#organization","name":"PROA Communication","alternateName":"PROA Comunicaci\u00f3n","url":"https:\/\/proacomunicacion.es\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/proacomunicacion.es\/#\/schema\/logo\/image\/","url":"https:\/\/proacomunicacion.es\/wp-content\/uploads\/2024\/01\/Logo_Light.svg","contentUrl":"https:\/\/proacomunicacion.es\/wp-content\/uploads\/2024\/01\/Logo_Light.svg","width":136,"height":33,"caption":"PROA Comunicaci\u00f3n"},"image":{"@id":"https:\/\/proacomunicacion.es\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/proacomunica","https:\/\/es.linkedin.com\/company\/proa-comunicacion_2","https:\/\/www.instagram.com\/proacomunica\/","https:\/\/www.youtube.com\/@proacomunicacion","https:\/\/es.wikipedia.org\/wiki\/PROA_Comunicacin"]}]}},"_links":{"self":[{"href":"https:\/\/proacomunicacion.es\/en\/wp-json\/wp\/v2\/en-los-medios\/46692","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/proacomunicacion.es\/en\/wp-json\/wp\/v2\/en-los-medios"}],"about":[{"href":"https:\/\/proacomunicacion.es\/en\/wp-json\/wp\/v2\/types\/en-los-medios"}],"author":[{"embeddable":true,"href":"https:\/\/proacomunicacion.es\/en\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/proacomunicacion.es\/en\/wp-json\/wp\/v2\/comments?post=46692"}],"version-history":[{"count":1,"href":"https:\/\/proacomunicacion.es\/en\/wp-json\/wp\/v2\/en-los-medios\/46692\/revisions"}],"predecessor-version":[{"id":46693,"href":"https:\/\/proacomunicacion.es\/en\/wp-json\/wp\/v2\/en-los-medios\/46692\/revisions\/46693"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/proacomunicacion.es\/en\/wp-json\/wp\/v2\/media\/46694"}],"wp:attachment":[{"href":"https:\/\/proacomunicacion.es\/en\/wp-json\/wp\/v2\/media?parent=46692"}],"wp:term":[{"taxonomy":"servicios","embeddable":true,"href":"https:\/\/proacomunicacion.es\/en\/wp-json\/wp\/v2\/servicios?post=46692"},{"taxonomy":"sectores","embeddable":true,"href":"https:\/\/proacomunicacion.es\/en\/wp-json\/wp\/v2\/sectores?post=46692"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}