The first 72 hours decide almost everything. When the acquittal comes years later, Google has already indexed the fake news, LinkedIn has repeated the narrative and the reputational damage is very difficult to repair. And yet, many clients and lawyers still opt for silence as their first response.<\/p>\n\n\n\n
Luc\u00eda Casanueva,<\/strong>\u00a0partner-director of PROA Comunicaci\u00f3n, in this interview she dismantles that reflex: in media litigation, keeping quiet from the beginning is not prudence, it is the most expensive mistake you can make. Before founding Proa, she worked for multinationals such as Llorente & Cuenca (LLYC), Kreab and Edelman, both in Spain and in the UK and Germany.<\/p>\n\n\n\n In 2015 it partnered with Valvanuz Serna<\/strong>, The expansion of the agency, which specialises in reputation management, crisis communication and the most relevant economic sectors, was driven by her, a lawyer from Santander.<\/p>\n\n\n\n Read the full article here: <\/p>\n\n\n\n <\/p>","protected":false},"excerpt":{"rendered":" Las primeras 72 horas lo deciden casi todo. Cuando a\u00f1os despu\u00e9s llega la absoluci\u00f3n, Google ya ha indexado las noticias falsas, LinkedIn ha repetido la narrativa y el da\u00f1o reputacional es muy dif\u00edcil de reparar. Y, sin embargo, muchos clientes y abogados siguen apostando por el silencio como primera respuesta. Luc\u00eda Casanueva,\u00a0socia-directora de PROA Comunicaci\u00f3n, […]<\/p>\n","protected":false},"author":28,"featured_media":46752,"menu_order":0,"comment_status":"open","ping_status":"open","template":"","format":"standard","meta":{"footnotes":""},"servicios":[2502,2491,2488],"sectores":[],"class_list":["post-46751","en-los-medios","type-en-los-medios","status-publish","format-standard","has-post-thumbnail","hentry","servicios-entrevista","servicios-lucia-casanueva","servicios-proa-comunicacion"],"yoast_head":"\n