{"id":46755,"date":"2026-04-08T16:34:53","date_gmt":"2026-04-08T14:34:53","guid":{"rendered":"https:\/\/proacomunicacion.es\/?post_type=en-los-medios&#038;p=46755"},"modified":"2026-04-14T11:12:44","modified_gmt":"2026-04-14T09:12:44","slug":"a-brave-new-world","status":"publish","type":"en-los-medios","link":"https:\/\/proacomunicacion.es\/en\/en-los-medios\/un-mundo-feliz\/","title":{"rendered":"Brave New World"},"content":{"rendered":"<p>We live at a time in history when change is moving faster than our brains can process. AI is beginning to control everything: politics, the economy and our daily lives to unsuspected limits. Based on an algorithm, a medical treatment, a job search, who gets a loan and, if I may say so, the ideal marriage partner are decided. In the hectic pace of our daily lives, the boundary between public and private has become blurred, porous, and we do not know exactly where to draw the line.<\/p>\n\n\n\n<p>What are the effects of this frenetic pace? One of them is adverse, and that is that our ability to appreciate anything in a lasting way seems to diminish. We become impatient at the slightest frustration and demand more and more guarantees. We lose patience and in this we lose ourselves because continuity and patience are essential conditions for connection and thought. But there are also positive effects. Under the name of \u00abfrugalism\u00bb a growing group of citizens is rebelling. This new way of life is attracting more and more followers: the happiness of having less.<\/p>\n\n\n\n<p>Read the full article here:<\/p>","protected":false},"excerpt":{"rendered":"<p>Nos ha tocado vivir en un momento de la historia en el que los cambios van m\u00e1s r\u00e1pido que la capacidad de procesar de nuestros cerebros. La IA lo empieza a controlar todo: la pol\u00edtica, la econom\u00eda y nuestras vidas diarias hasta l\u00edmites insospechados. En base a un algoritmo se decide un tratamiento m\u00e9dico, la [&hellip;]<\/p>\n","protected":false},"author":18,"featured_media":46756,"menu_order":0,"comment_status":"open","ping_status":"open","template":"","format":"standard","meta":{"footnotes":""},"servicios":[2491,2488,2500],"sectores":[],"class_list":["post-46755","en-los-medios","type-en-los-medios","status-publish","format-standard","has-post-thumbnail","hentry","servicios-lucia-casanueva","servicios-proa-comunicacion","servicios-tribuna"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Un mundo feliz - PROA Comunicaci\u00f3n<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/proacomunicacion.es\/en\/in-the-media\/a-brave-new-world\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Un mundo feliz - PROA Comunicaci\u00f3n\" \/>\n<meta property=\"og:description\" content=\"Nos ha tocado vivir en un momento de la historia en el que los cambios van m\u00e1s r\u00e1pido que la capacidad de procesar de nuestros cerebros. La IA lo empieza a controlar todo: la pol\u00edtica, la econom\u00eda y nuestras vidas diarias hasta l\u00edmites insospechados. 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