{"id":46761,"date":"2026-04-14T11:11:55","date_gmt":"2026-04-14T09:11:55","guid":{"rendered":"https:\/\/proacomunicacion.es\/?post_type=en-los-medios&#038;p=46761"},"modified":"2026-04-14T11:11:56","modified_gmt":"2026-04-14T09:11:56","slug":"the-most-beautiful-caress","status":"publish","type":"en-los-medios","link":"https:\/\/proacomunicacion.es\/en\/en-los-medios\/la-caricia-mas-hermosa\/","title":{"rendered":"The most beautiful caress"},"content":{"rendered":"<p>Last week I had to give a talk to a group of executives from the water sector on communication and the future of journalism. Far from the audience being bored, I was positively surprised by the interest in topics such as disinformation, infoxication, the use and abuse of social networks and the understanding that nowadays being well-informed is the most important issue in the water sector.\u00a0<strong>is a complex task that requires enormous determination and effort.<\/strong>\u00a0by the individual who wants to understand something of what is going on in the world.\u00a0\u00a0<\/p>\n\n\n\n<p>After analysing the media landscape and the challenges we face in communicating well, we came to the conclusion I would like to share with you:<strong>\u00a0\u00abPaying attention is today's greatest superpower\u00bb.\u00bb<\/strong>.Why? Because very few people are able to do so. With the emergence of the\u00a0<em>smartphones\u00a0<\/em>and AI in our daily lives, you no longer need to be talented; all you need to do is work with real attention for a few hours a day. Whoever achieves this will be well above average.<\/p>\n\n\n\n<p>Read the full article here:<\/p>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>La semana pasada\u00a0tuve que dar una charla a un grupo de directivas del sector del agua sobre comunicaci\u00f3n y\u00a0el futuro del periodismo.\u00a0Lejos\u00a0de vislumbrar tedio en el auditorio\u00a0me sorprendi\u00f3 positivamente el inter\u00e9s que suscitan temas como\u00a0la desinformaci\u00f3n, la infoxicaci\u00f3n, el uso y abuso de las redes sociales y el comprender que\u00a0actualmente\u00a0estar bien informado\u00a0es una tarea\u00a0compleja\u00a0que requiere [&hellip;]<\/p>\n","protected":false},"author":18,"featured_media":46763,"menu_order":0,"comment_status":"open","ping_status":"open","template":"","format":"standard","meta":{"footnotes":""},"servicios":[2503,2505,2504,2500],"sectores":[],"class_list":["post-46761","en-los-medios","type-en-los-medios","status-publish","format-standard","has-post-thumbnail","hentry","servicios-atencion","servicios-medios","servicios-panorama","servicios-tribuna"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - 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