{"id":46770,"date":"2026-04-21T09:34:59","date_gmt":"2026-04-21T07:34:59","guid":{"rendered":"https:\/\/proacomunicacion.es\/?post_type=en-los-medios&#038;p=46770"},"modified":"2026-04-21T09:35:26","modified_gmt":"2026-04-21T07:35:26","slug":"defence-as-a-country-brand","status":"publish","type":"en-los-medios","link":"https:\/\/proacomunicacion.es\/en\/en-los-medios\/la-defensa-como-marca-pais\/","title":{"rendered":"Defence as a country brand"},"content":{"rendered":"<p>Spain now has an opportunity it must not miss.<\/p>\n\n\n\n<p>Defence in Spain has occupied a political and institutional space that is often uncomfortable, often reactive and frequently reduced to budgetary talk. This framework is no longer valid. Europe has entered a new phase, and with it changes the place that defence is called to occupy in the public, business and industrial agenda of our country.<\/p>\n\n\n\n<p>We are facing&nbsp;<strong>a deeper transformation&nbsp;<\/strong>not just an increase in spending. Europe needs to reinforce capabilities, accelerate its readiness, reduce dependencies, gain strategic autonomy and strengthen its industrial and technological base. Defence has become an economic, industrial and innovation policy.<\/p>\n\n\n\n<p>Read the full article here:<\/p>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Espa\u00f1a tiene ahora una ocasi\u00f3n que no debe desaprovechar La defensa ha ocupado en Espa\u00f1a un espacio pol\u00edtico e institucional muchas veces inc\u00f3modo, a menudo reactivo y con frecuencia reducido a una conversaci\u00f3n presupuestaria. Este marco ya no es v\u00e1lido. Europa ha entrado en una nueva fase, y con ella cambia el lugar que la [&hellip;]<\/p>\n","protected":false},"author":18,"featured_media":46771,"menu_order":0,"comment_status":"open","ping_status":"open","template":"","format":"standard","meta":{"footnotes":""},"servicios":[2508,2510,2509,2488],"sectores":[],"class_list":["post-46770","en-los-medios","type-en-los-medios","status-publish","format-standard","has-post-thumbnail","hentry","servicios-defensa","servicios-espana","servicios-pais","servicios-proa-comunicacion"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La Defensa como marca pa\u00eds - PROA Comunicaci\u00f3n<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/proacomunicacion.es\/en\/in-the-media\/defence-as-a-country-brand\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La Defensa como marca pa\u00eds - PROA Comunicaci\u00f3n\" \/>\n<meta property=\"og:description\" content=\"Espa\u00f1a tiene ahora una ocasi\u00f3n que no debe desaprovechar La defensa ha ocupado en Espa\u00f1a un espacio pol\u00edtico e institucional muchas veces inc\u00f3modo, a menudo reactivo y con frecuencia reducido a una conversaci\u00f3n presupuestaria. 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