{"id":46781,"date":"2026-04-24T13:32:33","date_gmt":"2026-04-24T11:32:33","guid":{"rendered":"https:\/\/proacomunicacion.es\/?post_type=en-los-medios&#038;p=46781"},"modified":"2026-04-24T13:32:33","modified_gmt":"2026-04-24T11:32:33","slug":"en-defensa-la-legitimidad-tambien-cotiza","status":"publish","type":"en-los-medios","link":"https:\/\/proacomunicacion.es\/en\/en-los-medios\/en-defensa-la-legitimidad-tambien-cotiza\/","title":{"rendered":"In defence, legitimacy also counts"},"content":{"rendered":"<p>La defensa, como otros sectores estrat\u00e9gicos, se mueve hoy en un espacio donde confluyen industria, innovaci\u00f3n, pol\u00edtica p\u00fablica y sensibilidad social<\/p>\n\n\n\n<p>ay sectores en los que crecer no depende \u00fanicamente de invertir m\u00e1s, innovar mejor o ganar tama\u00f1o. Depende tambi\u00e9n de algo menos tangible, pero cada vez m\u00e1s determinante: ser comprendido, resultar leg\u00edtimo y ocupar un lugar claro en la<strong>&nbsp;conversaci\u00f3n p\u00fablica<\/strong>. La defensa es hoy uno de los ejemplos m\u00e1s evidentes.<\/p>\n\n\n\n<p>Europa ha entrado en una nueva fase. Una fase marcada por el&nbsp;<strong>aumento sostenido de la inversi\u00f3n<\/strong>, por la necesidad de reforzar capacidades, por la presi\u00f3n de ganar escala y por el peso creciente de la tecnolog\u00eda. Espa\u00f1a participa ya de ese movimiento, y con ello el sector adquiere mayor dinamismo, mayor centralidad institucional y tambi\u00e9n mayor exposici\u00f3n. Pensar, sin embargo, que este nuevo ciclo se jugar\u00e1 \u00fanicamente en el terreno presupuestario, industrial o tecnol\u00f3gico ser\u00eda quedarse en una lectura incompleta.<\/p>\n\n\n\n<p>Read the full article here: <\/p>","protected":false},"excerpt":{"rendered":"<p>La defensa, como otros sectores estrat\u00e9gicos, se mueve hoy en un espacio donde confluyen industria, innovaci\u00f3n, pol\u00edtica p\u00fablica y sensibilidad social ay sectores en los que crecer no depende \u00fanicamente de invertir m\u00e1s, innovar mejor o ganar tama\u00f1o. Depende tambi\u00e9n de algo menos tangible, pero cada vez m\u00e1s determinante: ser comprendido, resultar leg\u00edtimo y ocupar [&hellip;]<\/p>\n","protected":false},"author":19,"featured_media":46782,"menu_order":0,"comment_status":"open","ping_status":"open","template":"","format":"standard","meta":{"footnotes":""},"servicios":[2508,2488],"sectores":[],"class_list":["post-46781","en-los-medios","type-en-los-medios","status-publish","format-standard","has-post-thumbnail","hentry","servicios-defensa","servicios-proa-comunicacion"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>En defensa, la legitimidad tambi\u00e9n cotiza - PROA Comunicaci\u00f3n<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/proacomunicacion.es\/en\/in-the-media\/en-defensa-la-legitimidad-tambien-cotiza\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"En defensa, la legitimidad tambi\u00e9n cotiza - PROA Comunicaci\u00f3n\" \/>\n<meta property=\"og:description\" content=\"La defensa, como otros sectores estrat\u00e9gicos, se mueve hoy en un espacio donde confluyen industria, innovaci\u00f3n, pol\u00edtica p\u00fablica y sensibilidad social ay sectores en los que crecer no depende \u00fanicamente de invertir m\u00e1s, innovar mejor o ganar tama\u00f1o. Depende tambi\u00e9n de algo menos tangible, pero cada vez m\u00e1s determinante: ser comprendido, resultar leg\u00edtimo y ocupar [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/proacomunicacion.es\/en\/in-the-media\/en-defensa-la-legitimidad-tambien-cotiza\/\" \/>\n<meta property=\"og:site_name\" content=\"PROA Comunicaci\u00f3n\" \/>\n<meta property=\"og:image\" content=\"https:\/\/proacomunicacion.es\/wp-content\/uploads\/2026\/04\/DEFENSA.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1402\" \/>\n\t<meta property=\"og:image:height\" content=\"613\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@proacomunica\" \/>\n<meta name=\"twitter:label1\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/proacomunicacion.es\/en-los-medios\/en-defensa-la-legitimidad-tambien-cotiza\/\",\"url\":\"https:\/\/proacomunicacion.es\/en-los-medios\/en-defensa-la-legitimidad-tambien-cotiza\/\",\"name\":\"En defensa, la legitimidad tambi\u00e9n cotiza - PROA Comunicaci\u00f3n\",\"isPartOf\":{\"@id\":\"https:\/\/proacomunicacion.es\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/proacomunicacion.es\/en-los-medios\/en-defensa-la-legitimidad-tambien-cotiza\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/proacomunicacion.es\/en-los-medios\/en-defensa-la-legitimidad-tambien-cotiza\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/proacomunicacion.es\/wp-content\/uploads\/2026\/04\/DEFENSA.png\",\"datePublished\":\"2026-04-24T11:32:33+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/proacomunicacion.es\/en-los-medios\/en-defensa-la-legitimidad-tambien-cotiza\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/proacomunicacion.es\/en-los-medios\/en-defensa-la-legitimidad-tambien-cotiza\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/proacomunicacion.es\/en-los-medios\/en-defensa-la-legitimidad-tambien-cotiza\/#primaryimage\",\"url\":\"https:\/\/proacomunicacion.es\/wp-content\/uploads\/2026\/04\/DEFENSA.png\",\"contentUrl\":\"https:\/\/proacomunicacion.es\/wp-content\/uploads\/2026\/04\/DEFENSA.png\",\"width\":1402,\"height\":613},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/proacomunicacion.es\/en-los-medios\/en-defensa-la-legitimidad-tambien-cotiza\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/proacomunicacion.es\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"En los medios\",\"item\":\"https:\/\/proacomunicacion.es\/en-los-medios\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"En defensa, la legitimidad tambi\u00e9n cotiza\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/proacomunicacion.es\/#website\",\"url\":\"https:\/\/proacomunicacion.es\/\",\"name\":\"PROA Comunicaci\u00f3n\",\"description\":\"Agencia de Comunicaci\u00f3n Corporativa en Madrid, Barcelona y Galicia.\",\"publisher\":{\"@id\":\"https:\/\/proacomunicacion.es\/#organization\"},\"alternateName\":\"PROA Comunicaci\u00f3n\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/proacomunicacion.es\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/proacomunicacion.es\/#organization\",\"name\":\"PROA Comunicaci\u00f3n\",\"alternateName\":\"PROA Comunicaci\u00f3n\",\"url\":\"https:\/\/proacomunicacion.es\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/proacomunicacion.es\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/proacomunicacion.es\/wp-content\/uploads\/2024\/01\/Logo_Light.svg\",\"contentUrl\":\"https:\/\/proacomunicacion.es\/wp-content\/uploads\/2024\/01\/Logo_Light.svg\",\"width\":136,\"height\":33,\"caption\":\"PROA Comunicaci\u00f3n\"},\"image\":{\"@id\":\"https:\/\/proacomunicacion.es\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/x.com\/proacomunica\",\"https:\/\/es.linkedin.com\/company\/proa-comunicacion_2\",\"https:\/\/www.instagram.com\/proacomunica\/\",\"https:\/\/www.youtube.com\/@proacomunicacion\",\"https:\/\/es.wikipedia.org\/wiki\/PROA_Comunicacin\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"En defensa, la legitimidad tambi\u00e9n cotiza - PROA Comunicaci\u00f3n","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/proacomunicacion.es\/en\/in-the-media\/en-defensa-la-legitimidad-tambien-cotiza\/","og_locale":"en_GB","og_type":"article","og_title":"En defensa, la legitimidad tambi\u00e9n cotiza - PROA Comunicaci\u00f3n","og_description":"La defensa, como otros sectores estrat\u00e9gicos, se mueve hoy en un espacio donde confluyen industria, innovaci\u00f3n, pol\u00edtica p\u00fablica y sensibilidad social ay sectores en los que crecer no depende \u00fanicamente de invertir m\u00e1s, innovar mejor o ganar tama\u00f1o. Depende tambi\u00e9n de algo menos tangible, pero cada vez m\u00e1s determinante: ser comprendido, resultar leg\u00edtimo y ocupar [&hellip;]","og_url":"https:\/\/proacomunicacion.es\/en\/in-the-media\/en-defensa-la-legitimidad-tambien-cotiza\/","og_site_name":"PROA Comunicaci\u00f3n","og_image":[{"width":1402,"height":613,"url":"https:\/\/proacomunicacion.es\/wp-content\/uploads\/2026\/04\/DEFENSA.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_site":"@proacomunica","twitter_misc":{"Estimated reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/proacomunicacion.es\/en-los-medios\/en-defensa-la-legitimidad-tambien-cotiza\/","url":"https:\/\/proacomunicacion.es\/en-los-medios\/en-defensa-la-legitimidad-tambien-cotiza\/","name":"En defensa, la legitimidad tambi\u00e9n cotiza - PROA Comunicaci\u00f3n","isPartOf":{"@id":"https:\/\/proacomunicacion.es\/#website"},"primaryImageOfPage":{"@id":"https:\/\/proacomunicacion.es\/en-los-medios\/en-defensa-la-legitimidad-tambien-cotiza\/#primaryimage"},"image":{"@id":"https:\/\/proacomunicacion.es\/en-los-medios\/en-defensa-la-legitimidad-tambien-cotiza\/#primaryimage"},"thumbnailUrl":"https:\/\/proacomunicacion.es\/wp-content\/uploads\/2026\/04\/DEFENSA.png","datePublished":"2026-04-24T11:32:33+00:00","breadcrumb":{"@id":"https:\/\/proacomunicacion.es\/en-los-medios\/en-defensa-la-legitimidad-tambien-cotiza\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/proacomunicacion.es\/en-los-medios\/en-defensa-la-legitimidad-tambien-cotiza\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/proacomunicacion.es\/en-los-medios\/en-defensa-la-legitimidad-tambien-cotiza\/#primaryimage","url":"https:\/\/proacomunicacion.es\/wp-content\/uploads\/2026\/04\/DEFENSA.png","contentUrl":"https:\/\/proacomunicacion.es\/wp-content\/uploads\/2026\/04\/DEFENSA.png","width":1402,"height":613},{"@type":"BreadcrumbList","@id":"https:\/\/proacomunicacion.es\/en-los-medios\/en-defensa-la-legitimidad-tambien-cotiza\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/proacomunicacion.es\/"},{"@type":"ListItem","position":2,"name":"En los medios","item":"https:\/\/proacomunicacion.es\/en-los-medios\/"},{"@type":"ListItem","position":3,"name":"En defensa, la legitimidad tambi\u00e9n cotiza"}]},{"@type":"WebSite","@id":"https:\/\/proacomunicacion.es\/#website","url":"https:\/\/proacomunicacion.es\/","name":"PROA Communication","description":"Corporate Communications Agency in Madrid, Barcelona and Galicia.","publisher":{"@id":"https:\/\/proacomunicacion.es\/#organization"},"alternateName":"PROA Comunicaci\u00f3n","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/proacomunicacion.es\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/proacomunicacion.es\/#organization","name":"PROA Communication","alternateName":"PROA Comunicaci\u00f3n","url":"https:\/\/proacomunicacion.es\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/proacomunicacion.es\/#\/schema\/logo\/image\/","url":"https:\/\/proacomunicacion.es\/wp-content\/uploads\/2024\/01\/Logo_Light.svg","contentUrl":"https:\/\/proacomunicacion.es\/wp-content\/uploads\/2024\/01\/Logo_Light.svg","width":136,"height":33,"caption":"PROA Comunicaci\u00f3n"},"image":{"@id":"https:\/\/proacomunicacion.es\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/proacomunica","https:\/\/es.linkedin.com\/company\/proa-comunicacion_2","https:\/\/www.instagram.com\/proacomunica\/","https:\/\/www.youtube.com\/@proacomunicacion","https:\/\/es.wikipedia.org\/wiki\/PROA_Comunicacin"]}]}},"_links":{"self":[{"href":"https:\/\/proacomunicacion.es\/en\/wp-json\/wp\/v2\/en-los-medios\/46781","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/proacomunicacion.es\/en\/wp-json\/wp\/v2\/en-los-medios"}],"about":[{"href":"https:\/\/proacomunicacion.es\/en\/wp-json\/wp\/v2\/types\/en-los-medios"}],"author":[{"embeddable":true,"href":"https:\/\/proacomunicacion.es\/en\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/proacomunicacion.es\/en\/wp-json\/wp\/v2\/comments?post=46781"}],"version-history":[{"count":1,"href":"https:\/\/proacomunicacion.es\/en\/wp-json\/wp\/v2\/en-los-medios\/46781\/revisions"}],"predecessor-version":[{"id":46783,"href":"https:\/\/proacomunicacion.es\/en\/wp-json\/wp\/v2\/en-los-medios\/46781\/revisions\/46783"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/proacomunicacion.es\/en\/wp-json\/wp\/v2\/media\/46782"}],"wp:attachment":[{"href":"https:\/\/proacomunicacion.es\/en\/wp-json\/wp\/v2\/media?parent=46781"}],"wp:term":[{"taxonomy":"servicios","embeddable":true,"href":"https:\/\/proacomunicacion.es\/en\/wp-json\/wp\/v2\/servicios?post=46781"},{"taxonomy":"sectores","embeddable":true,"href":"https:\/\/proacomunicacion.es\/en\/wp-json\/wp\/v2\/sectores?post=46781"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}