{"id":46796,"date":"2026-05-05T20:45:27","date_gmt":"2026-05-05T18:45:27","guid":{"rendered":"https:\/\/proacomunicacion.es\/?post_type=en-los-medios&#038;p=46796"},"modified":"2026-05-05T20:46:10","modified_gmt":"2026-05-05T18:46:10","slug":"the-adviser-and-his-reputation","status":"publish","type":"en-los-medios","link":"https:\/\/proacomunicacion.es\/en\/en-los-medios\/el-consejero-y-su-reputacion\/","title":{"rendered":"The adviser and his reputation"},"content":{"rendered":"<p class=\"wp-block-paragraph\">In the economy of intangibles, reputation is no longer a soft commodity: in Spain&nbsp;<strong>for 44% of directors of listed and unlisted companies, reputation is equally or more important than traditional financial criteria.<\/strong>. A good reputation of the board acts as a reverse risk premium: it reduces the cost of capital, facilitates access to financing on better terms and increases the valuation of the company (both in listed and unlisted companies in processes of sale, succession or entry of investors).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Different studies and surveys by KPMG and&nbsp;<em>Corporate Excellence<\/em>, The report, among others, shows that board reputation directly influences the perceptions of investors, analysts, customers, regulators and employees.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Read the full article here:<\/p>","protected":false},"excerpt":{"rendered":"<p>En la econom\u00eda de los intangibles, la reputaci\u00f3n ya no es un valor blando: en Espa\u00f1a&nbsp;para el 44% de los consejeros de empresas cotizadas y no cotizadas la reputaci\u00f3n es igual o m\u00e1s importante que los criterios financieros tradicionales. Una buena reputaci\u00f3n del consejo act\u00faa como prima de riesgo inversa: reduce el coste de capital, [&hellip;]<\/p>\n","protected":false},"author":18,"featured_media":46797,"menu_order":0,"comment_status":"open","ping_status":"open","template":"","format":"standard","meta":{"footnotes":""},"servicios":[2494,2371,2488,2514],"sectores":[],"class_list":["post-46796","en-los-medios","type-en-los-medios","status-publish","format-standard","has-post-thumbnail","hentry","servicios-comunicacion","servicios-comunicacion-corporativa","servicios-proa-comunicacion","servicios-reputacion"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>El consejero y su reputaci\u00f3n - PROA Comunicaci\u00f3n<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/proacomunicacion.es\/en\/in-the-media\/the-adviser-and-his-reputation\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El consejero y su reputaci\u00f3n - PROA Comunicaci\u00f3n\" \/>\n<meta property=\"og:description\" content=\"En la econom\u00eda de los intangibles, la reputaci\u00f3n ya no es un valor blando: en Espa\u00f1a&nbsp;para el 44% de los consejeros de empresas cotizadas y no cotizadas la reputaci\u00f3n es igual o m\u00e1s importante que los criterios financieros tradicionales. Una buena reputaci\u00f3n del consejo act\u00faa como prima de riesgo inversa: reduce el coste de capital, [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/proacomunicacion.es\/en\/in-the-media\/the-adviser-and-his-reputation\/\" \/>\n<meta property=\"og:site_name\" content=\"PROA Comunicaci\u00f3n\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-05T18:46:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/proacomunicacion.es\/wp-content\/uploads\/2026\/05\/IMAGEN-.png\" \/>\n\t<meta property=\"og:image:width\" content=\"891\" \/>\n\t<meta property=\"og:image:height\" content=\"484\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@proacomunica\" \/>\n<meta name=\"twitter:label1\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/proacomunicacion.es\\\/en-los-medios\\\/el-consejero-y-su-reputacion\\\/\",\"url\":\"https:\\\/\\\/proacomunicacion.es\\\/en-los-medios\\\/el-consejero-y-su-reputacion\\\/\",\"name\":\"El consejero y su reputaci\u00f3n - PROA Comunicaci\u00f3n\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/proacomunicacion.es\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/proacomunicacion.es\\\/en-los-medios\\\/el-consejero-y-su-reputacion\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/proacomunicacion.es\\\/en-los-medios\\\/el-consejero-y-su-reputacion\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/proacomunicacion.es\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/IMAGEN-.png\",\"datePublished\":\"2026-05-05T18:45:27+00:00\",\"dateModified\":\"2026-05-05T18:46:10+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/proacomunicacion.es\\\/en-los-medios\\\/el-consejero-y-su-reputacion\\\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/proacomunicacion.es\\\/en-los-medios\\\/el-consejero-y-su-reputacion\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/proacomunicacion.es\\\/en-los-medios\\\/el-consejero-y-su-reputacion\\\/#primaryimage\",\"url\":\"https:\\\/\\\/proacomunicacion.es\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/IMAGEN-.png\",\"contentUrl\":\"https:\\\/\\\/proacomunicacion.es\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/IMAGEN-.png\",\"width\":891,\"height\":484},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/proacomunicacion.es\\\/en-los-medios\\\/el-consejero-y-su-reputacion\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/proacomunicacion.es\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"En los medios\",\"item\":\"https:\\\/\\\/proacomunicacion.es\\\/en-los-medios\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"El consejero y su reputaci\u00f3n\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/proacomunicacion.es\\\/#website\",\"url\":\"https:\\\/\\\/proacomunicacion.es\\\/\",\"name\":\"PROA Comunicaci\u00f3n\",\"description\":\"Agencia de Comunicaci\u00f3n Corporativa en Madrid, Barcelona y Galicia.\",\"publisher\":{\"@id\":\"https:\\\/\\\/proacomunicacion.es\\\/#organization\"},\"alternateName\":\"PROA Comunicaci\u00f3n\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/proacomunicacion.es\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/proacomunicacion.es\\\/#organization\",\"name\":\"PROA Comunicaci\u00f3n\",\"alternateName\":\"PROA Comunicaci\u00f3n\",\"url\":\"https:\\\/\\\/proacomunicacion.es\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/proacomunicacion.es\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/proacomunicacion.es\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/Logo_Light.svg\",\"contentUrl\":\"https:\\\/\\\/proacomunicacion.es\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/Logo_Light.svg\",\"width\":136,\"height\":33,\"caption\":\"PROA Comunicaci\u00f3n\"},\"image\":{\"@id\":\"https:\\\/\\\/proacomunicacion.es\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/x.com\\\/proacomunica\",\"https:\\\/\\\/es.linkedin.com\\\/company\\\/proa-comunicacion_2\",\"https:\\\/\\\/www.instagram.com\\\/proacomunica\\\/\",\"https:\\\/\\\/www.youtube.com\\\/@proacomunicacion\",\"https:\\\/\\\/es.wikipedia.org\\\/wiki\\\/PROA_Comunicacin\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The counsellor and his reputation - PROA Comunicaci\u00f3n","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/proacomunicacion.es\/en\/in-the-media\/the-adviser-and-his-reputation\/","og_locale":"en_GB","og_type":"article","og_title":"El consejero y su reputaci\u00f3n - PROA Comunicaci\u00f3n","og_description":"En la econom\u00eda de los intangibles, la reputaci\u00f3n ya no es un valor blando: en Espa\u00f1a&nbsp;para el 44% de los consejeros de empresas cotizadas y no cotizadas la reputaci\u00f3n es igual o m\u00e1s importante que los criterios financieros tradicionales. Una buena reputaci\u00f3n del consejo act\u00faa como prima de riesgo inversa: reduce el coste de capital, [&hellip;]","og_url":"https:\/\/proacomunicacion.es\/en\/in-the-media\/the-adviser-and-his-reputation\/","og_site_name":"PROA Comunicaci\u00f3n","article_modified_time":"2026-05-05T18:46:10+00:00","og_image":[{"width":891,"height":484,"url":"https:\/\/proacomunicacion.es\/wp-content\/uploads\/2026\/05\/IMAGEN-.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_site":"@proacomunica","twitter_misc":{"Estimated reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/proacomunicacion.es\/en-los-medios\/el-consejero-y-su-reputacion\/","url":"https:\/\/proacomunicacion.es\/en-los-medios\/el-consejero-y-su-reputacion\/","name":"The counsellor and his reputation - PROA Comunicaci\u00f3n","isPartOf":{"@id":"https:\/\/proacomunicacion.es\/#website"},"primaryImageOfPage":{"@id":"https:\/\/proacomunicacion.es\/en-los-medios\/el-consejero-y-su-reputacion\/#primaryimage"},"image":{"@id":"https:\/\/proacomunicacion.es\/en-los-medios\/el-consejero-y-su-reputacion\/#primaryimage"},"thumbnailUrl":"https:\/\/proacomunicacion.es\/wp-content\/uploads\/2026\/05\/IMAGEN-.png","datePublished":"2026-05-05T18:45:27+00:00","dateModified":"2026-05-05T18:46:10+00:00","breadcrumb":{"@id":"https:\/\/proacomunicacion.es\/en-los-medios\/el-consejero-y-su-reputacion\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/proacomunicacion.es\/en-los-medios\/el-consejero-y-su-reputacion\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/proacomunicacion.es\/en-los-medios\/el-consejero-y-su-reputacion\/#primaryimage","url":"https:\/\/proacomunicacion.es\/wp-content\/uploads\/2026\/05\/IMAGEN-.png","contentUrl":"https:\/\/proacomunicacion.es\/wp-content\/uploads\/2026\/05\/IMAGEN-.png","width":891,"height":484},{"@type":"BreadcrumbList","@id":"https:\/\/proacomunicacion.es\/en-los-medios\/el-consejero-y-su-reputacion\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/proacomunicacion.es\/"},{"@type":"ListItem","position":2,"name":"En los medios","item":"https:\/\/proacomunicacion.es\/en-los-medios\/"},{"@type":"ListItem","position":3,"name":"El consejero y su reputaci\u00f3n"}]},{"@type":"WebSite","@id":"https:\/\/proacomunicacion.es\/#website","url":"https:\/\/proacomunicacion.es\/","name":"PROA Communication","description":"Corporate Communications Agency in Madrid, Barcelona and Galicia.","publisher":{"@id":"https:\/\/proacomunicacion.es\/#organization"},"alternateName":"PROA Comunicaci\u00f3n","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/proacomunicacion.es\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/proacomunicacion.es\/#organization","name":"PROA Communication","alternateName":"PROA Comunicaci\u00f3n","url":"https:\/\/proacomunicacion.es\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/proacomunicacion.es\/#\/schema\/logo\/image\/","url":"https:\/\/proacomunicacion.es\/wp-content\/uploads\/2024\/01\/Logo_Light.svg","contentUrl":"https:\/\/proacomunicacion.es\/wp-content\/uploads\/2024\/01\/Logo_Light.svg","width":136,"height":33,"caption":"PROA Comunicaci\u00f3n"},"image":{"@id":"https:\/\/proacomunicacion.es\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/proacomunica","https:\/\/es.linkedin.com\/company\/proa-comunicacion_2","https:\/\/www.instagram.com\/proacomunica\/","https:\/\/www.youtube.com\/@proacomunicacion","https:\/\/es.wikipedia.org\/wiki\/PROA_Comunicacin"]}]}},"_links":{"self":[{"href":"https:\/\/proacomunicacion.es\/en\/wp-json\/wp\/v2\/en-los-medios\/46796","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/proacomunicacion.es\/en\/wp-json\/wp\/v2\/en-los-medios"}],"about":[{"href":"https:\/\/proacomunicacion.es\/en\/wp-json\/wp\/v2\/types\/en-los-medios"}],"author":[{"embeddable":true,"href":"https:\/\/proacomunicacion.es\/en\/wp-json\/wp\/v2\/users\/18"}],"replies":[{"embeddable":true,"href":"https:\/\/proacomunicacion.es\/en\/wp-json\/wp\/v2\/comments?post=46796"}],"version-history":[{"count":1,"href":"https:\/\/proacomunicacion.es\/en\/wp-json\/wp\/v2\/en-los-medios\/46796\/revisions"}],"predecessor-version":[{"id":46798,"href":"https:\/\/proacomunicacion.es\/en\/wp-json\/wp\/v2\/en-los-medios\/46796\/revisions\/46798"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/proacomunicacion.es\/en\/wp-json\/wp\/v2\/media\/46797"}],"wp:attachment":[{"href":"https:\/\/proacomunicacion.es\/en\/wp-json\/wp\/v2\/media?parent=46796"}],"wp:term":[{"taxonomy":"servicios","embeddable":true,"href":"https:\/\/proacomunicacion.es\/en\/wp-json\/wp\/v2\/servicios?post=46796"},{"taxonomy":"sectores","embeddable":true,"href":"https:\/\/proacomunicacion.es\/en\/wp-json\/wp\/v2\/sectores?post=46796"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}