{"id":46853,"date":"2026-06-11T14:25:57","date_gmt":"2026-06-11T12:25:57","guid":{"rendered":"https:\/\/proacomunicacion.es\/?post_type=en-los-medios&#038;p=46853"},"modified":"2026-06-11T14:26:25","modified_gmt":"2026-06-11T12:26:25","slug":"cuestion-de-confianza","status":"publish","type":"en-los-medios","link":"https:\/\/proacomunicacion.es\/en\/en-los-medios\/cuestion-de-confianza\/","title":{"rendered":"A matter of trust"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Hay expresiones que sobreviven al paso del tiempo porque encierran una verdad casi at\u00e1vica. Una de ellas es que, hist\u00f3ricamente, un negocio se cerraba con un apret\u00f3n de manos. No s\u00e9 si realmente cualquier tiempo pasado fue mejor, ni tengo ninguna intenci\u00f3n de incorporarme al creciente club de los nost\u00e1lgicos profesionales que encuentran decadencia en cada avance tecnol\u00f3gico y en cada cambio social. Pero s\u00ed creo que detr\u00e1s de aquella imagen hab\u00eda algo extraordinariamente valioso que estamos perdiendo, esa palabra en peligro de extinci\u00f3n hoy en d\u00eda. Confianza.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Y no hablo solo de la confianza en los gobiernos, en los medios de comunicaci\u00f3n o en las instituciones. Hablo de algo m\u00e1s cotidiano y, probablemente, m\u00e1s importante. Hablo de la confianza como mecanismo b\u00e1sico de relaci\u00f3n entre las personas. De esa certeza razonable de que quien tienes delante har\u00e1, m\u00e1s o menos, lo que dice que va a hacer.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Read the full article here: <\/p>","protected":false},"excerpt":{"rendered":"<p>Hay expresiones que sobreviven al paso del tiempo porque encierran una verdad casi at\u00e1vica. Una de ellas es que, hist\u00f3ricamente, un negocio se cerraba con un apret\u00f3n de manos. No s\u00e9 si realmente cualquier tiempo pasado fue mejor, ni tengo ninguna intenci\u00f3n de incorporarme al creciente club de los nost\u00e1lgicos profesionales que encuentran decadencia en [&hellip;]<\/p>\n","protected":false},"author":28,"featured_media":46855,"menu_order":0,"comment_status":"open","ping_status":"open","template":"","format":"standard","meta":{"footnotes":""},"servicios":[2527,2488],"sectores":[],"class_list":["post-46853","en-los-medios","type-en-los-medios","status-publish","format-standard","has-post-thumbnail","hentry","servicios-confianza","servicios-proa-comunicacion"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Cuesti\u00f3n de confianza - PROA Comunicaci\u00f3n<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/proacomunicacion.es\/en\/in-the-media\/cuestion-de-confianza\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cuesti\u00f3n de confianza - PROA Comunicaci\u00f3n\" \/>\n<meta property=\"og:description\" content=\"Hay expresiones que sobreviven al paso del tiempo porque encierran una verdad casi at\u00e1vica. Una de ellas es que, hist\u00f3ricamente, un negocio se cerraba con un apret\u00f3n de manos. No s\u00e9 si realmente cualquier tiempo pasado fue mejor, ni tengo ninguna intenci\u00f3n de incorporarme al creciente club de los nost\u00e1lgicos profesionales que encuentran decadencia en [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/proacomunicacion.es\/en\/in-the-media\/cuestion-de-confianza\/\" \/>\n<meta property=\"og:site_name\" content=\"PROA Comunicaci\u00f3n\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-11T12:26:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/proacomunicacion.es\/wp-content\/uploads\/2026\/06\/bertholdbrodersen-trust-3031679_1920.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1280\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@proacomunica\" \/>\n<meta name=\"twitter:label1\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/proacomunicacion.es\\\/en-los-medios\\\/cuestion-de-confianza\\\/\",\"url\":\"https:\\\/\\\/proacomunicacion.es\\\/en-los-medios\\\/cuestion-de-confianza\\\/\",\"name\":\"Cuesti\u00f3n de confianza - 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