\u00d3scar Mass\u00f3 has extensive experience in marketing and communication, both as a client and as a strategic consultant. He has developed his career in the multinational Sodexo, holding the position of director of marketing, communication and strategy, developing different recruitment and 360\u00ba communication campaigns between 2008 and 2015.<\/p>\n\n\n\n
Since 2016, he has collaborated with several communication consultancies as a senior consultant and account manager in reputation, crisis, public affairs and activations for well-known brands such as Mondelez (Oreo, Fontaneda, Milka, etc.), Cofresco (Albal paper or Handybag bags), Casino Gran Madrid, Volkswagen Financial Services, Samsung, OCU, Casa Tarradellas or DKV.<\/p>\n\n\n\n
From his specialisation, he has developed and executed narrative and channel strategies to raise the discourse and positioning of companies, executives and their products or services. He has also dealt with special situations or conflict situations for the brands he has advised. His experience in both marketing (product definition, segmentation, campaign creation, positioning) and sales (resource management, digital pipeline models, CRM, partner mapping and acquisition, etc.) provides a practical vision of communication that is key to the success of clients.<\/p>","protected":false},"featured_media":45434,"template":"","class_list":["post-44996","equipo","type-equipo","status-publish","has-post-thumbnail","hentry"],"yoast_head":"\n