{"id":45008,"date":"2025-07-22T08:59:35","date_gmt":"2025-07-22T06:59:35","guid":{"rendered":"https:\/\/proacomunicacion.es\/?post_type=equipo&#038;p=45008"},"modified":"2025-12-19T13:27:31","modified_gmt":"2025-12-19T12:27:31","slug":"lucia-casanueva","status":"publish","type":"equipo","link":"https:\/\/proacomunicacion.es\/en\/equipo\/lucia-casanueva\/","title":{"rendered":"Luc\u00eda Casanueva"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Luc\u00eda Casanueva is an experienced professional with extensive experience in&nbsp;<a href=\"https:\/\/proacomunicacion.es\/en\/comunicacion-y-corporate-affairs\/strategic-communication\/corporate-communications\/\">corporate communications<\/a>,&nbsp;<a href=\"https:\/\/proacomunicacion.es\/en\/comunicacion-y-corporate-affairs\/strategic-communication\/financial-communication-2\/\">financial<\/a>&nbsp;and&nbsp;<a href=\"https:\/\/proacomunicacion.es\/en\/comunicacion-y-corporate-affairs\/strategic-communication\/crisis-communication-8\/\">crisis<\/a>. During his more than twenty years of professional experience, he has worked in Germany, the UK and Spain in leading multinationals such as LLYC, Kreab and Edelman. In 2009, he founded PROA Comunicaci\u00f3n and quickly gained the trust of his clients, thanks to his experience and knowledge of the business sector. His professional achievements include managing the crisis communication of the railway accident in Santiago de Compostela in 2013; advising on OHL's entry into Inmobiliaria Colonial; the communication strategy of the Room Mate hotel chain until it became a love brand and corporate and operational advice to clients such as Lacoste, Art\u00e1 Capital, Mercapital... His commitment to excellence and client satisfaction, his tenacity and his great capacity for work lead him to always try to be one step ahead. He has published in media such as Expansi\u00f3n, El Confidencial, Voz P\u00f3puli, ABC and Telva.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">She holds a degree in Journalism from the University of Navarra, has completed an Executive Development Programme (PDD) at IESE, and has pursued postgraduate studies at Deusto Business School and the London School of Economics (LSE), in addition to studying German at the University of Vienna.\u00a0 She is a member of the IESE Alumni Association, the University of Navarra Alumni Association and Corporate Excellence, as well as the Advisory Board of the <a href=\"https:\/\/womanforward.org\/\">Woman Forward Foundation<\/a> and of the <a href=\"https:\/\/www.inspiring-girls.es\/\">Inspiring Girls Spain Foundation<\/a>. He is currently enrolled in ESADE's Programme for Directors.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"featured_media":34522,"template":"","class_list":["post-45008","equipo","type-equipo","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Luc\u00eda Casanueva - PROA Comunicaci\u00f3n<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/proacomunicacion.es\/en\/team\/lucia-casanueva\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Luc\u00eda Casanueva - PROA Comunicaci\u00f3n\" \/>\n<meta property=\"og:description\" content=\"Luc\u00eda Casanueva es una profesional con gran experiencia en&nbsp;comunicaci\u00f3n corporativa,&nbsp;financiera&nbsp;y de&nbsp;crisis. Durante sus m\u00e1s de veinte a\u00f1os de trayectoria profesional, ha trabajado en Alemania, Reino Unido y Espa\u00f1a en multinacionales l\u00edderes del sector, como LLYC, Kreab y Edelman. 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