{"id":46339,"date":"2025-12-18T10:07:50","date_gmt":"2025-12-18T09:07:50","guid":{"rendered":"https:\/\/proacomunicacion.es\/?post_type=equipo&#038;p=46339"},"modified":"2025-12-18T10:09:19","modified_gmt":"2025-12-18T09:09:19","slug":"santiago-culi","status":"publish","type":"equipo","link":"https:\/\/proacomunicacion.es\/en\/equipo\/santiago-culi\/","title":{"rendered":"Santiago Cul\u00ed"},"content":{"rendered":"<p>Santiago Cul\u00ed is a senior executive with over two decades of experience in the pharmaceutical sector. <strong>Specialising in Public Affairs, Strategic Communication and Patient Advocacy<\/strong>, has established itself as a benchmark in institutional positioning and corporate reputation management in the Spanish healthcare ecosystem, with in-depth knowledge of the markets of <strong>Madrid and Barcelona<\/strong>.<\/p>\n\n\n\n<p>His most recent role was as HIV Public Affairs Director at <strong>Gilead Sciences<\/strong>, where he defined and implemented the communication strategy for the HIV area. Previously, he served as Communications and Public Affairs Manager at <strong>Boehringer Ingelheim<\/strong>, where he managed corporate communications, business units and their therapeutic areas, created the patient association relations function and led the first public affairs strategy. His work was instrumental in aligning corporate interests with the regulatory and social environment, while also acting as a liaison with global headquarters in Germany and Brussels.<\/p>\n\n\n\n<p>He began his professional career in the areas of quality control and marketing, giving him a 360\u00ba view of the pharmaceutical business cycle. He currently works as a freelance consultant specialising in Public Affairs and Communication in Healthcare.<\/p>\n\n\n\n<p>He holds a degree in Pharmacy from the University of Barcelona and has completed various executive training courses in business at ESADE and in digital technology at the MIT Sloan School of Management.<\/p>\n\n\n\n<p><\/p>","protected":false},"featured_media":46338,"template":"","class_list":["post-46339","equipo","type-equipo","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Santiago Cul\u00ed - PROA Comunicaci\u00f3n<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/proacomunicacion.es\/en\/team\/santiago-culi\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Santiago Cul\u00ed - PROA Comunicaci\u00f3n\" \/>\n<meta property=\"og:description\" content=\"Santiago Cul\u00ed es un alto ejecutivo con m\u00e1s de dos d\u00e9cadas de experiencia en el sector farmac\u00e9utico. Especializado en Asuntos P\u00fablicos, Comunicaci\u00f3n Estrat\u00e9gica y Advocacy de Pacientes, se ha consolidado como un referente en el posicionamiento institucional y la gesti\u00f3n de la reputaci\u00f3n corporativa en el ecosistema sanitario espa\u00f1ol, con un profundo conocimiento de los [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/proacomunicacion.es\/en\/team\/santiago-culi\/\" \/>\n<meta property=\"og:site_name\" content=\"PROA Comunicaci\u00f3n\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-18T09:09:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/proacomunicacion.es\/wp-content\/uploads\/2025\/12\/22-SantiagoCuli-Equipo-PROA-900x900-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"900\" \/>\n\t<meta property=\"og:image:height\" content=\"900\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@proacomunica\" \/>\n<meta name=\"twitter:label1\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/proacomunicacion.es\/equipo\/santiago-culi\/\",\"url\":\"https:\/\/proacomunicacion.es\/equipo\/santiago-culi\/\",\"name\":\"Santiago Cul\u00ed - 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