{"id":44908,"date":"2025-07-21T15:59:16","date_gmt":"2025-07-21T15:59:16","guid":{"rendered":"https:\/\/proacomunicacion.es\/?page_id=44908"},"modified":"2026-02-22T19:27:36","modified_gmt":"2026-02-22T18:27:36","slug":"strategic-communication-service","status":"publish","type":"page","link":"https:\/\/proacomunicacion.es\/en\/servicios-proa-comunicacion\/servicio-comunicacion-estrategica\/","title":{"rendered":"Strategic communication"},"content":{"rendered":"
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Today, the perception of our audiences is key to the success of our business proposition. It is not enough to say that we are good at something, our actions generate credibility in our stakeholders.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Corporate communications<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tWe develop and implement strategies to lead and position companies and\/or their leaders in public opinion, ensuring the preservation of their reputation.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Reputation management<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tWe design and execute customised reputation management projects targeting specific audiences related to our clients' business objectives.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Crisis communication<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tWe have a methodology that allows us to manage a crisis correctly and quickly, and preparation begins before the crisis occurs.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Financial communication<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tBased on strategic advice, we define effective content to optimise financial communication strategies and plans.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Internal communication and talent management<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tWe design internal communication plans to align employees with the company's culture and objectives and manage internal communication channels.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Audiovisual communication<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tWe transform ideas into powerful visual experiences by creatively bringing narrative to life.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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What we do<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Methodology of work<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tWe design and execute customised strategic communication projects to lead and position your company in the market. Just as an expert navigator charts his course, we design effective strategies that guarantee the success of your brand. From reputation management to crisis communication, we're here to keep your company on the right course and face any challenge with confidence. Get on board PROA and set sail for business success.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Logbook\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Experience and own methodology as a corporate communications consultant<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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What we do<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Differential value<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Communication strategies for business growth <\/div><\/span>\n\t\t\t\t\t\t\t\n\t\t\t<\/path><\/svg><\/span>\n\t\t\t<\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tWith a strategic approach and a focus on your growth objectives, our team of experts will help you develop and implement effective communication plans that maximise your company's impact in the marketplace. From generating leads to expanding your customer base, we are committed to being your trusted partner on the road to business success.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t
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Theoretical and practical training for spokespersons <\/div><\/span>\n\t\t\t\t\t\t\t\n\t\t\t<\/path><\/svg><\/span>\n\t\t\t<\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tBecoming an effective spokesperson requires more than just knowledge of the subject. We offer theoretical and practical training to develop the necessary skills in corporate communication, from understanding key messages to handling difficult questions.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t
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Training with role play, adapted to the media appearance <\/div><\/span>\n\t\t\t\t\t\t\t\n\t\t\t<\/path><\/svg><\/span>\n\t\t\t<\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tPreparation is key to successfully dealing with media situations. Our training includes role play sessions specifically adapted to media appearances, allowing our clients to face real scenarios in a practical and effective way.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t
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Public speaking coaching <\/div><\/span>\n\t\t\t\t\t\t\t\n\t\t\t<\/path><\/svg><\/span>\n\t\t\t<\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tPublic speaking can be intimidating, but with the right training, it can become a powerful tool for delivering clear and persuasive messages. Our public speaking coaching service offers proven techniques to improve confidence, charisma and effectiveness in any presentation situation.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t
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Press Office <\/div><\/span>\n\t\t\t\t\t\t\t\n\t\t\t<\/path><\/svg><\/span>\n\t\t\t<\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tOur press office provides a solid foundation to boost your company's visibility in the media. With a strategic and proactive approach, our team of experts works to generate positive and relevant media coverage for your business. From drafting press releases to building relationships with key journalists, we are committed to being your trusted partner in getting your message out effectively.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Do you have a communication need?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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No situation is the same as another. At PROA Comunicaci\u00f3n we approach each challenge with criteria, experience and proximity, designing responses that adapt to the complexity of your context. Whether you are looking for a precise solution or simply an expert point of view, we are here to listen.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tWe listen to you<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

Hoy en d\u00eda, la percepci\u00f3n de nuestras audiencias es clave para el \u00e9xito de nuestra propuesta comercial. No basta con decir que somos buenos en algo, nuestras acciones generan credibilidad en nuestros stakeholders. Comunicaci\u00f3n corporativa Elaboramos y llevamos a cabo estrategias para liderar y posicionar a las empresas y\/o a sus l\u00edderes en la opini\u00f3n […]<\/p>\n","protected":false},"author":26,"featured_media":0,"parent":44906,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-44908","page","type-page","status-publish","hentry"],"yoast_head":"\nComunicaci\u00f3n estrat\u00e9gica - PROA Comunicaci\u00f3n<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/proacomunicacion.es\/en\/proa-communication-services\/strategic-communication-service\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Comunicaci\u00f3n estrat\u00e9gica - PROA Comunicaci\u00f3n\" \/>\n<meta property=\"og:description\" content=\"Hoy en d\u00eda, la percepci\u00f3n de nuestras audiencias es clave para el \u00e9xito de nuestra propuesta comercial. No basta con decir que somos buenos en algo, nuestras acciones generan credibilidad en nuestros stakeholders. Comunicaci\u00f3n corporativa Elaboramos y llevamos a cabo estrategias para liderar y posicionar a las empresas y\/o a sus l\u00edderes en la opini\u00f3n […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/proacomunicacion.es\/en\/proa-communication-services\/strategic-communication-service\/\" \/>\n<meta property=\"og:site_name\" content=\"PROA Comunicaci\u00f3n\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-22T18:27:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/proacomunicacion.es\/wp-content\/uploads\/2025\/08\/logo_mb_grande-8.png\" \/>\n\t<meta property=\"og:image:width\" content=\"193\" \/>\n\t<meta property=\"og:image:height\" content=\"133\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@proacomunica\" \/>\n<meta name=\"twitter:label1\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/proacomunicacion.es\/servicios-proa-comunicacion\/servicio-comunicacion-estrategica\/\",\"url\":\"https:\/\/proacomunicacion.es\/servicios-proa-comunicacion\/servicio-comunicacion-estrategica\/\",\"name\":\"Comunicaci\u00f3n estrat\u00e9gica - 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