{"id":44913,"date":"2025-07-21T19:39:03","date_gmt":"2025-07-21T19:39:03","guid":{"rendered":"https:\/\/proacomunicacion.es\/?page_id=44913"},"modified":"2025-08-20T12:09:11","modified_gmt":"2025-08-20T10:09:11","slug":"data-analytics-and-reputation-service","status":"publish","type":"page","link":"https:\/\/proacomunicacion.es\/en\/servicios-proa-comunicacion\/servicio-data-analytics-y-reputacion\/","title":{"rendered":"Data analytics and reputation"},"content":{"rendered":"
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\n\t\t\t\t\t\t\t\t\tIn an ecosystem where data makes the difference, strategic communication must also rely on the intelligent analysis of information. At PROA Comunicaci\u00f3n we transform data into knowledge, helping organisations to anticipate risks, detect opportunities and optimise their communication strategies in a context also marked by geopolitics and its effects on business.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Reputational intelligence<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tMonitoring and analysis of brand perception in offline and digital media and channels to anticipate trends and manage the\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Influence maps<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tIdentification and analysis of key stakeholders, opinion networks and power relations to design more effective strategies.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Digital active listening<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tMonitoring conversations in the online environment to detect risks, opportunities and communication levers.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Geopolitics and communication<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tInterpretation of geopolitical data to understand how international and regional changes impact on the reputation and strategy of organisations.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Measuring impact<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tEvaluation of the performance of communication actions through clear metrics, executive reports and strategic recommendations.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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What we do<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Methodology of work<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tAgile diagnosis, personalised action plan, spokesperson training, crisis manuals, simulations, direct management with the media, post-crisis audit. Always with the direct participation of senior consultants and a confidential approach.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Logbook\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Experience and own methodology as a corporate communications consultant<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Desktop\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Bitacora\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Mobile\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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What we do<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Differential value<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Direct participation of the senior team <\/div><\/span>\n\t\t\t\t\t\t\t\n\t\t\t<\/path><\/svg><\/span>\n\t\t\t<\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tEach crisis project is accompanied by managers with extensive experience in critical environments. Strategic judgement, experience and real-time management are guaranteed from the first contact.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t
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Experience in sensitive sectors and complex environments <\/div><\/span>\n\t\t\t\t\t\t\t\n\t\t\t<\/path><\/svg><\/span>\n\t\t\t<\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tWe have worked in situations of high public, judicial or institutional exposure. We know how to handle pressure, uncertainty and regulated environments, applying an ethical and context-specific approach.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t
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Immediate response capacity <\/div><\/span>\n\t\t\t\t\t\t\t\n\t\t\t<\/path><\/svg><\/span>\n\t\t\t<\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tOur agile and specialised structure allows us to activate crisis protocols quickly and accurately. We offer total availability at key moments and diligent operations.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t
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Holistic approach: reputation, people and business <\/div><\/span>\n\t\t\t\t\t\t\t\n\t\t\t<\/path><\/svg><\/span>\n\t\t\t<\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tWe don't just manage communication, we protect strategic assets. We analyse the reputational impact, take care of the human dimension of the conflict and act with a business vision to minimise damage and restore trust.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Differential\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Do you have a communication need?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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No situation is the same as another. At PROA Comunicaci\u00f3n we approach each challenge with criteria, experience and proximity, designing responses that adapt to the complexity of your context. Whether you are looking for a precise solution or simply an expert point of view, we are here to listen.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tWe listen to you<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

En un ecosistema donde los datos marcan la diferencia, la comunicaci\u00f3n estrat\u00e9gica tambi\u00e9n debe apoyarse en el an\u00e1lisis inteligente de la informaci\u00f3n. En PROA Comunicaci\u00f3n transformamos datos en conocimiento, ayudando a las organizaciones a anticipar riesgos, detectar oportunidades y optimizar sus estrategias de comunicaci\u00f3n en un contexto marcado tambi\u00e9n por la geopol\u00edtica y sus efectos […]<\/p>\n","protected":false},"author":26,"featured_media":0,"parent":44906,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-44913","page","type-page","status-publish","hentry"],"yoast_head":"\nData analytics y reputaci\u00f3n - PROA Comunicaci\u00f3n<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/proacomunicacion.es\/en\/proa-communication-services\/data-analytics-and-reputation-service\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Data analytics y reputaci\u00f3n - PROA Comunicaci\u00f3n\" \/>\n<meta property=\"og:description\" content=\"En un ecosistema donde los datos marcan la diferencia, la comunicaci\u00f3n estrat\u00e9gica tambi\u00e9n debe apoyarse en el an\u00e1lisis inteligente de la informaci\u00f3n. En PROA Comunicaci\u00f3n transformamos datos en conocimiento, ayudando a las organizaciones a anticipar riesgos, detectar oportunidades y optimizar sus estrategias de comunicaci\u00f3n en un contexto marcado tambi\u00e9n por la geopol\u00edtica y sus efectos […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/proacomunicacion.es\/en\/proa-communication-services\/data-analytics-and-reputation-service\/\" \/>\n<meta property=\"og:site_name\" content=\"PROA Comunicaci\u00f3n\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-20T10:09:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/proacomunicacion.es\/wp-content\/uploads\/2025\/08\/logo_mb_grande-8.png\" \/>\n\t<meta property=\"og:image:width\" content=\"193\" \/>\n\t<meta property=\"og:image:height\" content=\"133\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@proacomunica\" \/>\n<meta name=\"twitter:label1\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/proacomunicacion.es\/servicios-proa-comunicacion\/servicio-data-analytics-y-reputacion\/\",\"url\":\"https:\/\/proacomunicacion.es\/servicios-proa-comunicacion\/servicio-data-analytics-y-reputacion\/\",\"name\":\"Data analytics y reputaci\u00f3n - 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