{"id":10858,"date":"2019-02-27T17:46:45","date_gmt":"2019-02-27T16:46:45","guid":{"rendered":"https:\/\/proacomunicacion.es\/?p=10858"},"modified":"2019-02-27T17:46:45","modified_gmt":"2019-02-27T16:46:45","slug":"a-proa-comunicacion-bell-for-madrid-snowzone-selected-among-the-best-of-2018","status":"publish","type":"post","link":"https:\/\/proacomunicacion.es\/en\/una-campana-de-proa-comunicacion-para-madrid-snowzone-seleccionada-entre-las-mejores-de-2018\/","title":{"rendered":"Proa Comunicaci\u00f3n's campaign for Madrid SnowZone, selected among the best of 2018"},"content":{"rendered":"<p style=\"text-align: justify;\"><a href=\"http:\/\/www.topcomunicacion.com\/noticia\/11434\/campanas-comunicacion-digital-cultura-ocio-eventos-2018\">Top Communication<\/a> has selected the communication campaign of the II National Winter Sports Awards, carried out by Proa Comunicaci\u00f3n, as one of the best of the year. In the Culture and Entertainment category, the campaign was developed during the months of September, October and November 2018, achieving media coverage valued at more than 100,000 euros.<\/p>\n<p style=\"text-align: justify;\">The strategy proposed to achieve this objective was developed around two fundamental axes. The first was the relevance of the award winners and the second was the need to strengthen the brand and promote snow sports.<\/p>\n<h2 style=\"text-align: justify;\">Actions implemented<\/h2>\n<ul>\n<li style=\"text-align: justify;\">Campaign to raise awareness among clubs, resorts and the various regional federations with the aim of increasing the number of entries for the awards. Through specific institutional communication actions, the campaign was targeted at these audiences with the aim of achieving a higher number of nominations compared to the first edition of the awards.<\/li>\n<li style=\"text-align: justify;\">Institutional campaign, thanks to which Mar\u00eda Jos\u00e9 Rienda (the first woman to preside the CSD) and representatives of the Spanish Olympic Committee attended.<\/li>\n<li style=\"text-align: justify;\">Creation of the storytelling of the event, which in 2018 acquired special notoriety due to the Olympic medal won by Regino Hern\u00e1ndez at the Pyeongchang Winter Olympics. For this reason, the event focused on two particularly emotional moments: the tribute show on the slopes (broadcast by RTVE) in which the slalom and alpine skiing descents of Paquito Fern\u00e1ndez Ochoa and Blanca Fern\u00e1ndez Ochoa were emulated, and that of Regino himself in snowboarding, thus paying tribute to Spain's three Olympic medals.<\/li>\n<li style=\"text-align: justify;\">Post-event coverage focused on the award winners, with special interest in the figure of Regino Hern\u00e1ndez.<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">This campaign is the second award-winning campaign of <a href=\"http:\/\/www.topcomunicacion.com\/noticia\/11266\/comunicacion-inversiones-oro\">Proa Comunicaci\u00f3n after the one carried out for Degussa<\/a>The new shop, which has managed to double the number of visits and sales in the shop, as well as the company's online sales.<\/p>","protected":false},"excerpt":{"rendered":"<p>Top Comunicaci\u00f3n ha seleccionado la campa\u00f1a de comunicaci\u00f3n de los II Premios Nacionales de los Deportes de Invierno, realizada por Proa Comunicaci\u00f3n, como una de las mejores del a\u00f1o. En marcada en la categor\u00eda de Cultura y Entretenimiento, la campa\u00f1a se desarrollo durante los meses de septiembre, octubre y noviembre de 2018, logrando unos resultados [&hellip;]<\/p>\n","protected":false},"author":28,"featured_media":9933,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[131],"tags":[9,10,11,677,531,14,164,653,571,7,782],"class_list":["post-10858","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias","tag-agencia-comunicacion-empresarial","tag-agencia-de-comunicacion","tag-agencia-de-comunicacion-corporativa","tag-campanas-comunicacion","tag-campeonato-madrid-snowzone-periodistas","tag-consultora-de-comunicacion","tag-degussa","tag-ii-premios-nacionales-deportes-de-nieve","tag-madrid-snowzone","tag-proa-comunicacion","tag-top-comunicacion"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Una campa\u00f1a de Proa Comunicaci\u00f3n para Madrid SnowZone, seleccionada entre las mejores de 2018 - PROA Comunicaci\u00f3n<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/proacomunicacion.es\/en\/a-proa-comunicacion-bell-for-madrid-snowzone-selected-among-the-best-of-2018\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Una campa\u00f1a de Proa Comunicaci\u00f3n para Madrid SnowZone, seleccionada entre las mejores de 2018 - PROA Comunicaci\u00f3n\" \/>\n<meta property=\"og:description\" content=\"Top Comunicaci\u00f3n ha seleccionado la campa\u00f1a de comunicaci\u00f3n de los II Premios Nacionales de los Deportes de Invierno, realizada por Proa Comunicaci\u00f3n, como una de las mejores del a\u00f1o. En marcada en la categor\u00eda de Cultura y Entretenimiento, la campa\u00f1a se desarrollo durante los meses de septiembre, octubre y noviembre de 2018, logrando unos resultados [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/proacomunicacion.es\/en\/a-proa-comunicacion-bell-for-madrid-snowzone-selected-among-the-best-of-2018\/\" \/>\n<meta property=\"og:site_name\" content=\"PROA Comunicaci\u00f3n\" \/>\n<meta property=\"article:published_time\" content=\"2019-02-27T16:46:45+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/proacomunicacion.es\/wp-content\/uploads\/2025\/08\/Firefly_radio-de-barco-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1414\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"PROA Comunicaci\u00f3n\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@proacomunica\" \/>\n<meta name=\"twitter:site\" content=\"@proacomunica\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"PROA Comunicaci\u00f3n\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/proacomunicacion.es\/una-campana-de-proa-comunicacion-para-madrid-snowzone-seleccionada-entre-las-mejores-de-2018\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/proacomunicacion.es\/una-campana-de-proa-comunicacion-para-madrid-snowzone-seleccionada-entre-las-mejores-de-2018\/\"},\"author\":{\"name\":\"PROA Comunicaci\u00f3n\",\"@id\":\"https:\/\/proacomunicacion.es\/#\/schema\/person\/f80dc8938ea94e7f8aa1e8dc716d5a60\"},\"headline\":\"Una campa\u00f1a de Proa Comunicaci\u00f3n para Madrid SnowZone, seleccionada entre las mejores de 2018\",\"datePublished\":\"2019-02-27T16:46:45+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/proacomunicacion.es\/una-campana-de-proa-comunicacion-para-madrid-snowzone-seleccionada-entre-las-mejores-de-2018\/\"},\"wordCount\":364,\"publisher\":{\"@id\":\"https:\/\/proacomunicacion.es\/#organization\"},\"image\":{\"@id\":\"https:\/\/proacomunicacion.es\/una-campana-de-proa-comunicacion-para-madrid-snowzone-seleccionada-entre-las-mejores-de-2018\/#primaryimage\"},\"thumbnailUrl\":\"\",\"keywords\":[\"agencia comunicaci\u00f3n empresarial\",\"agencia de comunicaci\u00f3n\",\"agencia de comunicaci\u00f3n corporativa\",\"campa\u00f1as comunicaci\u00f3n\",\"Campeonato Madrid SnowZone periodistas\",\"consultora de comunicaci\u00f3n\",\"Degussa\",\"II Premios Nacionales Deportes de Nieve\",\"Madrid SnowZone\",\"Proa Comunicaci\u00f3n\",\"Top Comunicaci\u00f3n\"],\"articleSection\":[\"Noticias\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/proacomunicacion.es\/una-campana-de-proa-comunicacion-para-madrid-snowzone-seleccionada-entre-las-mejores-de-2018\/\",\"url\":\"https:\/\/proacomunicacion.es\/una-campana-de-proa-comunicacion-para-madrid-snowzone-seleccionada-entre-las-mejores-de-2018\/\",\"name\":\"Una campa\u00f1a de Proa Comunicaci\u00f3n para Madrid SnowZone, seleccionada entre las mejores de 2018 - 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