{"id":10990,"date":"2019-03-07T11:22:18","date_gmt":"2019-03-07T10:22:18","guid":{"rendered":"https:\/\/proacomunicacion.es\/?p=10990"},"modified":"2019-03-07T11:22:18","modified_gmt":"2019-03-07T10:22:18","slug":"marketing-outsourcing-the-solution-for-companies","status":"publish","type":"post","link":"https:\/\/proacomunicacion.es\/en\/el-outsourcing-del-marketing-la-solucion-para-las-empresas\/","title":{"rendered":"Marketing outsourcing, the solution for businesses"},"content":{"rendered":"

In Spain, SMEs and the self-employed account for practically the entire business network. The so-called \"startups\" have received investment of more than 1,200 million last year 2018 (9 times more than 8 years ago). All of them have many things in common, but undoubtedly one of the most important is how difficult it is for them to make themselves known. Very modest budgets in the marketing section is very common in all of them.<\/p>\n

Experience tells me that this problem is exacerbated in the start-up world, where it is normal to have only one cartridge to survive. In this sense, high turnover in key positions such as the CMO can be a problem that breaks the pace of growth and significantly raises costs.<\/p>\n

It is very complicated (and expensive) for a CMO to cover all the areas of a complete marketing department: corporate image, creative, SEM, SEO, Affiliation, campaign design, offline strategy, definition and monitoring of KPIs, negotiation with the media, communication, etc. It is always necessary to have more staff and the support of one or more agencies. This increases the cost of marketing, sometimes even exceeding the amount spent on advertising.<\/p>\n

Marketing outsourcing is a very good option to solve this problem. It is a cheap and effective alternative that can be a life insurance policy at a time when growth and stability determine the success or failure of a company. Companies turn their marketing departments into specialised agencies. Companies have at their disposal all the services that cover the needs of the business at a much lower cost than hiring a full-time CMO. It ensures that they can stay on the cutting edge of marketing, allowing managers to focus on their business. It is a flexible option, which lays the foundations of a crucial department at a very limited cost and of optimum quality.<\/p>\n

 <\/p>\n

\"\"<\/a><\/strong><\/p>\n

 <\/p>\n

Alberto Corc\u00f3stegui<\/strong><\/p>\n

Founder and CEO of No Limits Media\/BIMADS, and collaborating professor at Deusto Business School.<\/p>","protected":false},"excerpt":{"rendered":"

En Espa\u00f1a, las pymes y aut\u00f3nomos suponen pr\u00e1cticamente la totalidad del entramado empresarial. Las llamadas \u201cstartups\u201d han recibido inversi\u00f3n que supera los 1.200 millones el pasado a\u00f1o 2018 (9 veces m\u00e1s que hace 8 a\u00f1os). A todas ellas les unen muchas cosas, pero sin duda, una de las m\u00e1s importantes se refiere a lo complicado […]<\/p>\n","protected":false},"author":28,"featured_media":10993,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[36,65,26,68,69,70,71,72,73,74,130,797,798],"class_list":["post-10990","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualidad-proa","tag-agencias-de-comunicacion","tag-agencias-de-comunicacion-corporativa","tag-comunicacion-corporativa","tag-consultora-de-comunicacion-corporativa","tag-consultores-de-comunicacion","tag-consultores-de-comunicacion-corporativa","tag-consultoria-de-comunicacion","tag-consultoria-de-comunicacion-corporativa","tag-consultoria-estrategica","tag-consultoria-estrategica-de-comunicacion","tag-marketing","tag-outsourcing","tag-pymes"],"yoast_head":"\nEl outsourcing del marketing, la soluci\u00f3n para las empresas - 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