{"id":11205,"date":"2019-03-17T11:09:24","date_gmt":"2019-03-17T10:09:24","guid":{"rendered":"https:\/\/proacomunicacion.es\/?p=11205"},"modified":"2019-03-17T11:09:24","modified_gmt":"2019-03-17T10:09:24","slug":"communication-undervalued-but-with-great-job-opportunities","status":"publish","type":"post","link":"https:\/\/proacomunicacion.es\/en\/comunicacion-infravalorada-pero-con-grandes-oportunidades-laborales\/","title":{"rendered":"Communication, undervalued but with great job opportunities"},"content":{"rendered":"<p>The communication department is still undervalued within companies. <strong>The dircom must acquire management training<\/strong>. Curricula need to be more multidisciplinary. But it is a <strong>female-dominated sector with great job opportunities<\/strong>. Any of the above phrases could be the headline of an event organised on Thursday 14th by the University of Navarra in which six experts discussed the Perspectives of Communication and which was attended by the following participants <strong><a href=\"https:\/\/proacomunicacion.es\/en\/consultores-comunicacion-corporativa\/cristina-garcia\/\">Cristina Garc\u00eda<\/a><\/strong>Proa Comunicaci\u00f3n consultant.<\/p>\n<p>Moderated by <strong>Jos\u00e9 Luis Orihuela<\/strong>Professor at the School of Communication of the University of Navarra, debated <strong>Luisa Alli<\/strong>IKEA Spain dircom, <strong>Txema Valenzuela<\/strong>a founding member of La Propagadora, <strong>Silvia Albert<\/strong>Wellcomm's director,<strong> Jos\u00e9 Manuel Velasco<\/strong>Global Alliance Chairman, and <strong>Gemma Mu\u00f1oz<\/strong>co-founder and CEO of The Art of Measuring.<\/p>\n<p>All of them agreed on the<strong> very important role of Communication within organisations<\/strong>This is something that, according to Jos\u00e9 Manuel Velasco, who also advocated self-criticism within the profession, can be alleviated in part with management training for the dircom itself. Something that, according to Jos\u00e9 Manuel Velasco, who also advocated self-criticism within the profession, can be alleviated in part with management training for the dircom itself. Silvia Albert seconded this position, adding that, in her opinion, \"Communication should not be a separate study from management\".<\/p>\n<p>For his part, Txema Valenzuela demanded that the academic body present at the event change the syllabus and advised that the three branches into which the degree course is currently divided (Journalism, Audiovisual Communication and Advertising) be integrated,<strong> \"because today the work is all-encompassing\".<\/strong>. In front of an audience of mostly students and teachers, he also made it clear that the faculty is only \"the first step in a much longer learning process\".<\/p>\n<p>Despite this panorama, Luisa Alli was \"optimistic\" about the future of the profession and encouraged the students present by pointing out that \"I see many (job) opportunities\". She based her statement on the fact that \"someone has to have a vision of all the issues\" within companies \"and know how to fit them in with everything that is going on around them\". However, he regretted that the fact that the profession of dircom is a feminised one has led to a drop in salaries.<\/p>\n<p>As for the talents required to exercise this profession, the majority of the members of the table defended the ability to listen, to feel how others feel. Gemma Mu\u00f1oz added the ability to adapt and Txema Valenzuela added courage.<\/p>","protected":false},"excerpt":{"rendered":"<p>El departamento de Comunicaci\u00f3n sigue estando infravalorado dentro de las empresas. El dircom debe adquirir formaci\u00f3n en gesti\u00f3n. Los planes de estudios deben ser m\u00e1s multidisciplinares. Pero es un sector feminizado y con grandes oportunidades laborales. Cualquiera de las frases anteriores podr\u00eda ser el titular de un evento organizado el jueves 14 por la Universidad [&hellip;]<\/p>\n","protected":false},"author":28,"featured_media":11206,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[67,853,8,854,559,39],"class_list":["post-11205","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualidad-proa","tag-comunicacion","tag-departamento-de-comunicacion","tag-dircom","tag-estudios-de-comunicacion","tag-formacion","tag-periodismo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Comunicaci\u00f3n, infravalorada, pero con grandes oportunidades laborales - Blog Comunicaci\u00f3n y Reputaci\u00f3n<\/title>\n<meta name=\"description\" content=\"El departamento de Comunicaci\u00f3n sigue estando infravalorado dentro de las empresas. El dircom debe adquirir formaci\u00f3n en gesti\u00f3n.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/proacomunicacion.es\/en\/communication-undervalued-but-with-great-job-opportunities\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Comunicaci\u00f3n, infravalorada, pero con grandes oportunidades laborales - Blog Comunicaci\u00f3n y Reputaci\u00f3n\" \/>\n<meta property=\"og:description\" content=\"El departamento de Comunicaci\u00f3n sigue estando infravalorado dentro de las empresas. El dircom debe adquirir formaci\u00f3n en gesti\u00f3n.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/proacomunicacion.es\/en\/communication-undervalued-but-with-great-job-opportunities\/\" \/>\n<meta property=\"og:site_name\" content=\"PROA Comunicaci\u00f3n\" \/>\n<meta property=\"article:published_time\" content=\"2019-03-17T10:09:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/proacomunicacion.es\/wp-content\/uploads\/2025\/08\/Firefly_radio-de-barco-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1414\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"PROA Comunicaci\u00f3n\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@proacomunica\" \/>\n<meta name=\"twitter:site\" content=\"@proacomunica\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"PROA Comunicaci\u00f3n\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/proacomunicacion.es\\\/comunicacion-infravalorada-pero-con-grandes-oportunidades-laborales\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/proacomunicacion.es\\\/comunicacion-infravalorada-pero-con-grandes-oportunidades-laborales\\\/\"},\"author\":{\"name\":\"PROA Comunicaci\u00f3n\",\"@id\":\"https:\\\/\\\/proacomunicacion.es\\\/#\\\/schema\\\/person\\\/f80dc8938ea94e7f8aa1e8dc716d5a60\"},\"headline\":\"Comunicaci\u00f3n, infravalorada, pero con grandes oportunidades laborales\",\"datePublished\":\"2019-03-17T10:09:24+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/proacomunicacion.es\\\/comunicacion-infravalorada-pero-con-grandes-oportunidades-laborales\\\/\"},\"wordCount\":454,\"publisher\":{\"@id\":\"https:\\\/\\\/proacomunicacion.es\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/proacomunicacion.es\\\/comunicacion-infravalorada-pero-con-grandes-oportunidades-laborales\\\/#primaryimage\"},\"thumbnailUrl\":\"\",\"keywords\":[\"comunicacion\",\"departamento de comunicaci\u00f3n\",\"Dircom\",\"estudios de comunicaci\u00f3n\",\"Formaci\u00f3n\",\"periodismo\"],\"articleSection\":[\"Actualidad\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/proacomunicacion.es\\\/comunicacion-infravalorada-pero-con-grandes-oportunidades-laborales\\\/\",\"url\":\"https:\\\/\\\/proacomunicacion.es\\\/comunicacion-infravalorada-pero-con-grandes-oportunidades-laborales\\\/\",\"name\":\"Comunicaci\u00f3n, infravalorada, pero con grandes oportunidades laborales - Blog Comunicaci\u00f3n y Reputaci\u00f3n\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/proacomunicacion.es\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/proacomunicacion.es\\\/comunicacion-infravalorada-pero-con-grandes-oportunidades-laborales\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/proacomunicacion.es\\\/comunicacion-infravalorada-pero-con-grandes-oportunidades-laborales\\\/#primaryimage\"},\"thumbnailUrl\":\"\",\"datePublished\":\"2019-03-17T10:09:24+00:00\",\"description\":\"El departamento de Comunicaci\u00f3n sigue estando infravalorado dentro de las empresas. 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