{"id":11213,"date":"2019-03-21T12:01:49","date_gmt":"2019-03-21T11:01:49","guid":{"rendered":"https:\/\/proacomunicacion.es\/?p=11213"},"modified":"2019-03-21T12:01:49","modified_gmt":"2019-03-21T11:01:49","slug":"the-importance-of-managing-crisis-communication-2","status":"publish","type":"post","link":"https:\/\/proacomunicacion.es\/en\/la-importancia-de-gestionar-la-comunicacion-de-crisis-2\/","title":{"rendered":"The importance of managing crisis communication"},"content":{"rendered":"

\"Crisis communication is becoming more and more important in companies. It is a threat to relationships with a priority audience and relationships are increasingly loose, any threat can break them. Ideally, crisis communication should not be seen as the last link, but as another link in prevention and preparedness\". Yago de la Cierva<\/a>The Director of Crisis Communication at PROA Comunicaci\u00f3n, explains why crisis communication is so important and what the experience of an external consultant brings to the management of a crisis. He also explains how the crisis could have been better managed. Boeing crisis.<\/a><\/p>\n