{"id":11401,"date":"2019-03-28T13:38:46","date_gmt":"2019-03-28T12:38:46","guid":{"rendered":"https:\/\/proacomunicacion.es\/?p=11401"},"modified":"2019-03-28T13:38:46","modified_gmt":"2019-03-28T12:38:46","slug":"how-to-manage-sponsorship-to-improve-reputation","status":"publish","type":"post","link":"https:\/\/proacomunicacion.es\/en\/como-gestionar-un-patrocinio-para-mejorar-la-reputacion\/","title":{"rendered":"How to manage sponsorship to enhance reputation"},"content":{"rendered":"

Pablo De Villota<\/a>Sports & Entertainment Area Director at PROA Comunicaci\u00f3n, explains why it is important to have an sponsorship<\/a> for improving reputation<\/a> how a sponsorship action should be developed and what is the role of ambassadors in a sponsorship action. \"Sponsorship is a very powerful action if it is well used, because, through traditional advertising, it is very difficult to connect with the public.<\/p>\n

Nowadays, there is a huge fragmentation and, through sponsorship, you can make a real emotional connection with the values that the company wants to convey.<\/p>\n