{"id":11460,"date":"2019-03-29T13:17:16","date_gmt":"2019-03-29T12:17:16","guid":{"rendered":"https:\/\/proacomunicacion.es\/?p=11460"},"modified":"2019-03-29T13:17:16","modified_gmt":"2019-03-29T12:17:16","slug":"how-to-manage-a-sponsorship-to-enhance-reputation","status":"publish","type":"post","link":"https:\/\/proacomunicacion.es\/en\/how-to-manage-a-sponsorship-to-enhance-reputation\/","title":{"rendered":"How to Manage a Sponsorship to Enhance Reputation"},"content":{"rendered":"<div class=\"tlid-input input\">\n<div class=\"source-wrap\">\n<div class=\"input-full-height-wrapper tlid-input-full-height-wrapper\">\n<div class=\"source-input\">\n<div class=\"source-footer-wrap source-or-target-footer\">\n<div class=\"character-count tlid-character-count\">\n<div class=\"cc-ctr normal\">Pablo De Villota, Director of Sports &amp; Entertainment at PROA Comunicaci\u00f3n, explains why sponsorship is important today, how a sponsorship program should be developed and the role of ambassadors in a sponsorship program. \"A sponsorship is a very powerful program if it is well used, because through traditional advertising it is very difficult to connect with the audience.  Today, there is widespread fragmentation and through sponsorship, you can make a true emotional connection with the values that the company desires to transmit\".<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><iframe src=\"https:\/\/www.youtube.com\/embed\/DsMOm8hzAKI\" width=\"910\" height=\"515\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\"><\/span><\/iframe><\/p>","protected":false},"excerpt":{"rendered":"<p>Pablo De Villota, Director of Sports &amp; Entertainment at PROA Comunicaci\u00f3n, explains why sponsorship is important today, how a sponsorship program should be developed and the role of ambassadors in a sponsorship program. \u00abA sponsorship is a very powerful program if it is well used, because through traditional advertising it is very difficult to connect [&hellip;]<\/p>\n","protected":false},"author":28,"featured_media":11472,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[176],"tags":[201,701,262,867],"class_list":["post-11460","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-pablo-de-villota-en","tag-reputation","tag-sponsorships","tag-sports-sponsorships"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - 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