{"id":11528,"date":"2019-04-04T12:18:26","date_gmt":"2019-04-04T10:18:26","guid":{"rendered":"https:\/\/proacomunicacion.es\/?p=11528"},"modified":"2019-04-04T12:18:26","modified_gmt":"2019-04-04T10:18:26","slug":"digital-communication-key-to-companies-strategy","status":"publish","type":"post","link":"https:\/\/proacomunicacion.es\/en\/la-comunicacion-digital-clave-para-la-estrategia-de-las-companias\/","title":{"rendered":"Digital communication, key to company strategy"},"content":{"rendered":"<p style=\"text-align: justify;\"><a target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/byuste\/\" rel=\"noopener\">Barbara Yuste<\/a>Director of the <a href=\"https:\/\/proacomunicacion.es\/en\/consultoria-comunicacion-corporativa\/digital-communication-2\/\">Digital Communication Area<\/a>explains why digital communication is important, what its contributions are and what its tools are. Digital communication today is not an option, but a necessity for any company. It is and must be an essential tool in any communication strategy that aims to grow in the digital environment. An environment, by the way, that is constantly changing and in which new and better tools are appearing every day with which companies can connect with their audiences.<\/p>\n<p style=\"text-align: justify;\">Digital communication <strong>is important for companies for two main reasons<\/strong>:<\/p>\n<ul>\n<li style=\"text-align: justify;\">It is the best channel to maintain a constant flow of information and therefore allows us to get much-needed feedback from both external and internal audiences;<\/li>\n<li style=\"text-align: justify;\">It is the ideal platform to connect with our audiences and take our messages to audiences we would not otherwise reach.<\/li>\n<\/ul>\n<p><iframe src=\"https:\/\/www.youtube.com\/embed\/abmoaoTrLnY\" width=\"910\" height=\"485\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\"><\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\"><\/span><\/iframe><\/p>","protected":false},"excerpt":{"rendered":"<p>B\u00e1rbara Yuste, Directora del \u00c1rea de Comunicaci\u00f3n Digital, explica por qu\u00e9 es importante la comunicaci\u00f3n digital, cu\u00e1les son sus aportaciones y cu\u00e1les son sus instrumentos. La comunicaci\u00f3n digital no es hoy una opci\u00f3n, sino una necesidad para cualquier empresa. Es y debe ser un instrumento esencial en toda estrategia de comunicaci\u00f3n que pretenda crecer en [&hellip;]<\/p>\n","protected":false},"author":28,"featured_media":11565,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[90,91,92,93,353,94,95,881,825,7,64,882],"class_list":["post-11528","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualidad-proa","tag-consultoria-comunicacion-digital","tag-consultoria-comunicacion-online","tag-consultoria-estrategica-comunicacion-digital","tag-consultoria-estrategica-comunicacion-online","tag-digitalizacion","tag-estrategia-digital","tag-gestion-identidad-digital","tag-herramientas-digitales","tag-proa-10-anos","tag-proa-comunicacion","tag-redes-sociales","tag-videos-proa"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La comunicaci\u00f3n digital, clave para la estrategia de las compa\u00f1\u00edas - Blog Comunicaci\u00f3n y Reputaci\u00f3n<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/proacomunicacion.es\/en\/digital-communication-key-to-companies-strategy\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La comunicaci\u00f3n digital, clave para la estrategia de las compa\u00f1\u00edas - Blog Comunicaci\u00f3n y Reputaci\u00f3n\" \/>\n<meta property=\"og:description\" content=\"B\u00e1rbara Yuste, Directora del \u00c1rea de Comunicaci\u00f3n Digital, explica por qu\u00e9 es importante la comunicaci\u00f3n digital, cu\u00e1les son sus aportaciones y cu\u00e1les son sus instrumentos. La comunicaci\u00f3n digital no es hoy una opci\u00f3n, sino una necesidad para cualquier empresa. Es y debe ser un instrumento esencial en toda estrategia de comunicaci\u00f3n que pretenda crecer en [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/proacomunicacion.es\/en\/digital-communication-key-to-companies-strategy\/\" \/>\n<meta property=\"og:site_name\" content=\"PROA Comunicaci\u00f3n\" \/>\n<meta property=\"article:published_time\" content=\"2019-04-04T10:18:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/proacomunicacion.es\/wp-content\/uploads\/2025\/08\/Firefly_radio-de-barco-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1414\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"PROA Comunicaci\u00f3n\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@proacomunica\" \/>\n<meta name=\"twitter:site\" content=\"@proacomunica\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"PROA Comunicaci\u00f3n\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/proacomunicacion.es\/la-comunicacion-digital-clave-para-la-estrategia-de-las-companias\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/proacomunicacion.es\/la-comunicacion-digital-clave-para-la-estrategia-de-las-companias\/\"},\"author\":{\"name\":\"PROA Comunicaci\u00f3n\",\"@id\":\"https:\/\/proacomunicacion.es\/#\/schema\/person\/f80dc8938ea94e7f8aa1e8dc716d5a60\"},\"headline\":\"La comunicaci\u00f3n digital, clave para la estrategia de las compa\u00f1\u00edas\",\"datePublished\":\"2019-04-04T10:18:26+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/proacomunicacion.es\/la-comunicacion-digital-clave-para-la-estrategia-de-las-companias\/\"},\"wordCount\":176,\"publisher\":{\"@id\":\"https:\/\/proacomunicacion.es\/#organization\"},\"image\":{\"@id\":\"https:\/\/proacomunicacion.es\/la-comunicacion-digital-clave-para-la-estrategia-de-las-companias\/#primaryimage\"},\"thumbnailUrl\":\"\",\"keywords\":[\"consultor\u00eda comunicaci\u00f3n digital\",\"consultor\u00eda comunicaci\u00f3n online\",\"consultor\u00eda estrat\u00e9gica comunicaci\u00f3n digital\",\"consultor\u00eda estrat\u00e9gica comunicaci\u00f3n online\",\"digitalizaci\u00f3n\",\"estrategia digital\",\"gesti\u00f3n identidad digital\",\"herramientas digitales\",\"proa 10 a\u00f1os\",\"Proa Comunicaci\u00f3n\",\"redes sociales\",\"v\u00eddeos proa\"],\"articleSection\":[\"Actualidad\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/proacomunicacion.es\/la-comunicacion-digital-clave-para-la-estrategia-de-las-companias\/\",\"url\":\"https:\/\/proacomunicacion.es\/la-comunicacion-digital-clave-para-la-estrategia-de-las-companias\/\",\"name\":\"La comunicaci\u00f3n digital, clave para la estrategia de las compa\u00f1\u00edas - 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