{"id":11809,"date":"2019-04-15T17:17:06","date_gmt":"2019-04-15T15:17:06","guid":{"rendered":"https:\/\/proacomunicacion.es\/?p=11809"},"modified":"2019-04-15T17:17:06","modified_gmt":"2019-04-15T15:17:06","slug":"spain-leads-in-reputation-management-measurement-and-know-how","status":"publish","type":"post","link":"https:\/\/proacomunicacion.es\/en\/espana-lidera-la-gestion-la-medicion-y-el-saber-hacer-en-reputacion\/","title":{"rendered":"\"Spain leads in reputation management, measurement and know-how\"."},"content":{"rendered":"<p style=\"text-align: justify;\">Reputation and trust are the most valuable assets of companies today. Intangibles already account for more than 85% of the value of companies in the S&amp;P 500. We discuss the value of reputation and purpose of companies with <strong>\u00c1ngel Alloza, CEO of Corporate Excellence<\/strong>.<\/p>\n<p style=\"text-align: justify;\">It also explains the main findings of the report. <a href=\"https:\/\/www.corporateexcellence.org\/recurso\/evento\/d213b3f6-4994-0cc2-fac6-6e6fedc18f98\">Approaching the Future: Trends in Reputation and Intangible Management 2019'.<\/a>The report, prepared by Corporate Excellence - Centre for Reputation Leadership together with Canvas Estrategias Sostenibles. It also reflects on how reputational assets have improved in Spain and how the CEO's voice should be given more value within an organisation.<\/p>\n<p style=\"text-align: justify;\">The fourth edition of this report has counted with the collaboration of Dircom for the dissemination of the field work and the Chair of Intangible Metrics and Management for the analysis of the results. The report covers the present and future of intangible management, especially the emerging trends in reputation, sustainability, ethics and transparency.<\/p>\n<p><iframe src=\"https:\/\/www.youtube.com\/embed\/G-U83xhRpTE\" width=\"910\" height=\"485\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\"><\/span><\/iframe><\/p>","protected":false},"excerpt":{"rendered":"<p>Actualmente la reputaci\u00f3n y la confianza son el activo m\u00e1s valioso de las compa\u00f1\u00edas. Los intangibles ya suponen m\u00e1s del 85% del valor de las empresas en el S&amp;P 500. Del valor de la reputaci\u00f3n y del prop\u00f3sito de las empresas hablamos con \u00c1ngel Alloza, CEO de Corporate Excellence. Adem\u00e1s, explica cu\u00e1les son las principales [&hellip;]<\/p>\n","protected":false},"author":28,"featured_media":11810,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[932,581,23,43,582,418,32,583,7],"class_list":["post-11809","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualidad-proa","tag-angel-alloza","tag-consultora-gestion-de-la-reputacion","tag-corporate-excellence","tag-crisis-reputacional","tag-escandalos-reputacionales","tag-gestion-de-la-reputacion","tag-gestion-reputacion-corporativa","tag-intangibles","tag-proa-comunicacion"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u201cEspa\u00f1a lidera la gesti\u00f3n, la medici\u00f3n y el saber hacer en reputaci\u00f3n\u201d - Blog Comunicaci\u00f3n y Reputaci\u00f3n<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/proacomunicacion.es\/en\/spain-leads-in-reputation-management-measurement-and-know-how\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u201cEspa\u00f1a lidera la gesti\u00f3n, la medici\u00f3n y el saber hacer en reputaci\u00f3n\u201d - Blog Comunicaci\u00f3n y Reputaci\u00f3n\" \/>\n<meta property=\"og:description\" content=\"Actualmente la reputaci\u00f3n y la confianza son el activo m\u00e1s valioso de las compa\u00f1\u00edas. Los intangibles ya suponen m\u00e1s del 85% del valor de las empresas en el S&amp;P 500. Del valor de la reputaci\u00f3n y del prop\u00f3sito de las empresas hablamos con \u00c1ngel Alloza, CEO de Corporate Excellence. Adem\u00e1s, explica cu\u00e1les son las principales [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/proacomunicacion.es\/en\/spain-leads-in-reputation-management-measurement-and-know-how\/\" \/>\n<meta property=\"og:site_name\" content=\"PROA Comunicaci\u00f3n\" \/>\n<meta property=\"article:published_time\" content=\"2019-04-15T15:17:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/proacomunicacion.es\/wp-content\/uploads\/2025\/08\/Firefly_radio-de-barco-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1414\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"PROA Comunicaci\u00f3n\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@proacomunica\" \/>\n<meta name=\"twitter:site\" content=\"@proacomunica\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"PROA Comunicaci\u00f3n\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/proacomunicacion.es\/espana-lidera-la-gestion-la-medicion-y-el-saber-hacer-en-reputacion\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/proacomunicacion.es\/espana-lidera-la-gestion-la-medicion-y-el-saber-hacer-en-reputacion\/\"},\"author\":{\"name\":\"PROA Comunicaci\u00f3n\",\"@id\":\"https:\/\/proacomunicacion.es\/#\/schema\/person\/f80dc8938ea94e7f8aa1e8dc716d5a60\"},\"headline\":\"\u201cEspa\u00f1a lidera la gesti\u00f3n, la medici\u00f3n y el saber hacer en reputaci\u00f3n\u201d\",\"datePublished\":\"2019-04-15T15:17:06+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/proacomunicacion.es\/espana-lidera-la-gestion-la-medicion-y-el-saber-hacer-en-reputacion\/\"},\"wordCount\":209,\"publisher\":{\"@id\":\"https:\/\/proacomunicacion.es\/#organization\"},\"image\":{\"@id\":\"https:\/\/proacomunicacion.es\/espana-lidera-la-gestion-la-medicion-y-el-saber-hacer-en-reputacion\/#primaryimage\"},\"thumbnailUrl\":\"\",\"keywords\":[\"Angel Alloza\",\"consultora gesti\u00f3n de la reputaci\u00f3n\",\"Corporate Excellence\",\"crisis reputacional\",\"escandalos reputacionales\",\"Gesti\u00f3n de la reputaci\u00f3n\",\"gesti\u00f3n reputaci\u00f3n corporativa\",\"Intangibles\",\"Proa Comunicaci\u00f3n\"],\"articleSection\":[\"Actualidad\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/proacomunicacion.es\/espana-lidera-la-gestion-la-medicion-y-el-saber-hacer-en-reputacion\/\",\"url\":\"https:\/\/proacomunicacion.es\/espana-lidera-la-gestion-la-medicion-y-el-saber-hacer-en-reputacion\/\",\"name\":\"\u201cEspa\u00f1a lidera la gesti\u00f3n, la medici\u00f3n y el saber hacer en reputaci\u00f3n\u201d - 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