{"id":11850,"date":"2019-04-17T09:35:16","date_gmt":"2019-04-17T07:35:16","guid":{"rendered":"https:\/\/proacomunicacion.es\/?p=11850"},"modified":"2019-04-17T09:35:16","modified_gmt":"2019-04-17T07:35:16","slug":"spain-leads-in-the-management-measurement-and-know-how-of-reputation","status":"publish","type":"post","link":"https:\/\/proacomunicacion.es\/en\/spain-leads-in-the-management-measurement-and-know-how-of-reputation\/","title":{"rendered":"\"Spain Leads in the Management, Measurement and Know-How of Reputation\"."},"content":{"rendered":"<p style=\"text-align: justify;\"><span title=\"\">Currently reputation and trust are the most valuable assets for businesses.<\/span> <span class=\"\" title=\"\">Intangibles already account for more than 85% of the value of companies in the S&amp;P 500. Regarding the value of reputation and purpose for companies, we spoke with <strong>\u00c1ngel Alloza, CEO of Corporate Excellence.<\/strong><\/span><\/p>\n<p>Additionally, he also explains the main conclusions of the Report '<a href=\"https:\/\/www.corporateexcellence.org\/recurso\/evento\/d213b3f6-4994-0cc2-fac6-6e6fedc18f98\">Approaching the Future: Trends in Reputation and Management of Intangibles 2019<\/a>', prepared by Corporate Excellence - Center for Reputation Leadership together with Canvas Estrategias Sostenibles. It also reflects on how the reputational asset has improved in Spain and how the voice of the CEO should be given more value within an organisation.<\/p>\n<p>The fourth edition of this report has had the collaboration of Dircom for the dissemination of field work and the Chair of Metrics and Management of Intangibles for the analysis of results. The report includes the present and future of intangible management, especially the emerging trends in reputation, sustainability, ethics and transparency.<\/p>\n<p><iframe src=\"https:\/\/www.youtube.com\/embed\/G-U83xhRpTE\" width=\"910\" height=\"485\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\"><\/span><\/iframe><\/p>","protected":false},"excerpt":{"rendered":"<p>Currently reputation and trust are the most valuable assets for businesses. Intangibles already account for more than 85% of the value of companies in the S&amp;P 500. Regarding the value of reputation and purpose for companies, we spoke with \u00c1ngel Alloza, CEO of Corporate Excellence. Additionally, he also explains the main conclusions of the Report [&hellip;]<\/p>\n","protected":false},"author":28,"featured_media":11851,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[176],"tags":[938,939,940,202,701],"class_list":["post-11850","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-angel-alloza-en","tag-corporate-excellence-en","tag-intangibles-en","tag-proa-comunicacion-en","tag-reputation"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>&quot;Spain Leads in the Management, Measurement and Know-How of Reputation&quot; - PROA Comunicaci\u00f3n<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/proacomunicacion.es\/en\/spain-leads-in-the-management-measurement-and-know-how-of-reputation\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"&quot;Spain Leads in the Management, Measurement and Know-How of Reputation&quot; - PROA Comunicaci\u00f3n\" \/>\n<meta property=\"og:description\" content=\"Currently reputation and trust are the most valuable assets for businesses. Intangibles already account for more than 85% of the value of companies in the S&amp;P 500. Regarding the value of reputation and purpose for companies, we spoke with \u00c1ngel Alloza, CEO of Corporate Excellence. Additionally, he also explains the main conclusions of the Report [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/proacomunicacion.es\/en\/spain-leads-in-the-management-measurement-and-know-how-of-reputation\/\" \/>\n<meta property=\"og:site_name\" content=\"PROA Comunicaci\u00f3n\" \/>\n<meta property=\"article:published_time\" content=\"2019-04-17T07:35:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/proacomunicacion.es\/wp-content\/uploads\/2025\/08\/Firefly_radio-de-barco-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1414\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"PROA Comunicaci\u00f3n\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@proacomunica\" \/>\n<meta name=\"twitter:site\" content=\"@proacomunica\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"PROA Comunicaci\u00f3n\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/proacomunicacion.es\/spain-leads-in-the-management-measurement-and-know-how-of-reputation\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/proacomunicacion.es\/spain-leads-in-the-management-measurement-and-know-how-of-reputation\/\"},\"author\":{\"name\":\"PROA Comunicaci\u00f3n\",\"@id\":\"https:\/\/proacomunicacion.es\/#\/schema\/person\/f80dc8938ea94e7f8aa1e8dc716d5a60\"},\"headline\":\"\u00abSpain Leads in the Management, Measurement and Know-How of Reputation\u00bb\",\"datePublished\":\"2019-04-17T07:35:16+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/proacomunicacion.es\/spain-leads-in-the-management-measurement-and-know-how-of-reputation\/\"},\"wordCount\":168,\"publisher\":{\"@id\":\"https:\/\/proacomunicacion.es\/#organization\"},\"image\":{\"@id\":\"https:\/\/proacomunicacion.es\/spain-leads-in-the-management-measurement-and-know-how-of-reputation\/#primaryimage\"},\"thumbnailUrl\":\"\",\"keywords\":[\"Angel Alloza\",\"Corporate Excellence\",\"Intangibles\",\"Proa Comunicaci\u00f3n\",\"reputation\"],\"articleSection\":[\"Blog\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/proacomunicacion.es\/spain-leads-in-the-management-measurement-and-know-how-of-reputation\/\",\"url\":\"https:\/\/proacomunicacion.es\/spain-leads-in-the-management-measurement-and-know-how-of-reputation\/\",\"name\":\"\\\"Spain Leads in the Management, Measurement and Know-How of Reputation\\\" - PROA Comunicaci\u00f3n\",\"isPartOf\":{\"@id\":\"https:\/\/proacomunicacion.es\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/proacomunicacion.es\/spain-leads-in-the-management-measurement-and-know-how-of-reputation\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/proacomunicacion.es\/spain-leads-in-the-management-measurement-and-know-how-of-reputation\/#primaryimage\"},\"thumbnailUrl\":\"\",\"datePublished\":\"2019-04-17T07:35:16+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/proacomunicacion.es\/spain-leads-in-the-management-measurement-and-know-how-of-reputation\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/proacomunicacion.es\/spain-leads-in-the-management-measurement-and-know-how-of-reputation\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/proacomunicacion.es\/spain-leads-in-the-management-measurement-and-know-how-of-reputation\/#primaryimage\",\"url\":\"\",\"contentUrl\":\"\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/proacomunicacion.es\/spain-leads-in-the-management-measurement-and-know-how-of-reputation\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/proacomunicacion.es\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"\u00abSpain Leads in the Management, Measurement and Know-How of Reputation\u00bb\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/proacomunicacion.es\/#website\",\"url\":\"https:\/\/proacomunicacion.es\/\",\"name\":\"PROA Comunicaci\u00f3n\",\"description\":\"Agencia de Comunicaci\u00f3n Corporativa en Madrid, Barcelona y Galicia.\",\"publisher\":{\"@id\":\"https:\/\/proacomunicacion.es\/#organization\"},\"alternateName\":\"PROA Comunicaci\u00f3n\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/proacomunicacion.es\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/proacomunicacion.es\/#organization\",\"name\":\"PROA Comunicaci\u00f3n\",\"alternateName\":\"PROA Comunicaci\u00f3n\",\"url\":\"https:\/\/proacomunicacion.es\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/proacomunicacion.es\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/proacomunicacion.es\/wp-content\/uploads\/2024\/01\/Logo_Light.svg\",\"contentUrl\":\"https:\/\/proacomunicacion.es\/wp-content\/uploads\/2024\/01\/Logo_Light.svg\",\"width\":136,\"height\":33,\"caption\":\"PROA Comunicaci\u00f3n\"},\"image\":{\"@id\":\"https:\/\/proacomunicacion.es\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/x.com\/proacomunica\",\"https:\/\/es.linkedin.com\/company\/proa-comunicacion_2\",\"https:\/\/www.instagram.com\/proacomunica\/\",\"https:\/\/www.youtube.com\/@proacomunicacion\",\"https:\/\/es.wikipedia.org\/wiki\/PROA_Comunicacin\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/proacomunicacion.es\/#\/schema\/person\/f80dc8938ea94e7f8aa1e8dc716d5a60\",\"name\":\"PROA Comunicaci\u00f3n\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/proacomunicacion.es\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/394c93c195ff19b00e79d66a42971657a01de9f2740b97148d0f14a1e1a359b7?s=96&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/394c93c195ff19b00e79d66a42971657a01de9f2740b97148d0f14a1e1a359b7?s=96&r=g\",\"caption\":\"PROA Comunicaci\u00f3n\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\"Spain Leads in the Management, Measurement and Know-How of Reputation\" - PROA Comunicaci\u00f3n","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/proacomunicacion.es\/en\/spain-leads-in-the-management-measurement-and-know-how-of-reputation\/","og_locale":"en_GB","og_type":"article","og_title":"\"Spain Leads in the Management, Measurement and Know-How of Reputation\" - PROA Comunicaci\u00f3n","og_description":"Currently reputation and trust are the most valuable assets for businesses. Intangibles already account for more than 85% of the value of companies in the S&amp;P 500. Regarding the value of reputation and purpose for companies, we spoke with \u00c1ngel Alloza, CEO of Corporate Excellence. Additionally, he also explains the main conclusions of the Report [&hellip;]","og_url":"https:\/\/proacomunicacion.es\/en\/spain-leads-in-the-management-measurement-and-know-how-of-reputation\/","og_site_name":"PROA Comunicaci\u00f3n","article_published_time":"2019-04-17T07:35:16+00:00","og_image":[{"width":2560,"height":1414,"url":"https:\/\/proacomunicacion.es\/wp-content\/uploads\/2025\/08\/Firefly_radio-de-barco-scaled.jpg","type":"image\/jpeg"}],"author":"PROA Comunicaci\u00f3n","twitter_card":"summary_large_image","twitter_creator":"@proacomunica","twitter_site":"@proacomunica","twitter_misc":{"Written by":"PROA Comunicaci\u00f3n","Estimated reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/proacomunicacion.es\/spain-leads-in-the-management-measurement-and-know-how-of-reputation\/#article","isPartOf":{"@id":"https:\/\/proacomunicacion.es\/spain-leads-in-the-management-measurement-and-know-how-of-reputation\/"},"author":{"name":"PROA Comunicaci\u00f3n","@id":"https:\/\/proacomunicacion.es\/#\/schema\/person\/f80dc8938ea94e7f8aa1e8dc716d5a60"},"headline":"\u00abSpain Leads in the Management, Measurement and Know-How of Reputation\u00bb","datePublished":"2019-04-17T07:35:16+00:00","mainEntityOfPage":{"@id":"https:\/\/proacomunicacion.es\/spain-leads-in-the-management-measurement-and-know-how-of-reputation\/"},"wordCount":168,"publisher":{"@id":"https:\/\/proacomunicacion.es\/#organization"},"image":{"@id":"https:\/\/proacomunicacion.es\/spain-leads-in-the-management-measurement-and-know-how-of-reputation\/#primaryimage"},"thumbnailUrl":"","keywords":["Angel Alloza","Corporate Excellence","Intangibles","Proa Comunicaci\u00f3n","reputation"],"articleSection":["Blog"],"inLanguage":"en-GB"},{"@type":"WebPage","@id":"https:\/\/proacomunicacion.es\/spain-leads-in-the-management-measurement-and-know-how-of-reputation\/","url":"https:\/\/proacomunicacion.es\/spain-leads-in-the-management-measurement-and-know-how-of-reputation\/","name":"\"Spain Leads in the Management, Measurement and Know-How of Reputation\" - PROA Comunicaci\u00f3n","isPartOf":{"@id":"https:\/\/proacomunicacion.es\/#website"},"primaryImageOfPage":{"@id":"https:\/\/proacomunicacion.es\/spain-leads-in-the-management-measurement-and-know-how-of-reputation\/#primaryimage"},"image":{"@id":"https:\/\/proacomunicacion.es\/spain-leads-in-the-management-measurement-and-know-how-of-reputation\/#primaryimage"},"thumbnailUrl":"","datePublished":"2019-04-17T07:35:16+00:00","breadcrumb":{"@id":"https:\/\/proacomunicacion.es\/spain-leads-in-the-management-measurement-and-know-how-of-reputation\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/proacomunicacion.es\/spain-leads-in-the-management-measurement-and-know-how-of-reputation\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/proacomunicacion.es\/spain-leads-in-the-management-measurement-and-know-how-of-reputation\/#primaryimage","url":"","contentUrl":""},{"@type":"BreadcrumbList","@id":"https:\/\/proacomunicacion.es\/spain-leads-in-the-management-measurement-and-know-how-of-reputation\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/proacomunicacion.es\/"},{"@type":"ListItem","position":2,"name":"\u00abSpain Leads in the Management, Measurement and Know-How of Reputation\u00bb"}]},{"@type":"WebSite","@id":"https:\/\/proacomunicacion.es\/#website","url":"https:\/\/proacomunicacion.es\/","name":"PROA Communication","description":"Corporate Communications Agency in Madrid, Barcelona and Galicia.","publisher":{"@id":"https:\/\/proacomunicacion.es\/#organization"},"alternateName":"PROA Comunicaci\u00f3n","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/proacomunicacion.es\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/proacomunicacion.es\/#organization","name":"PROA Communication","alternateName":"PROA Comunicaci\u00f3n","url":"https:\/\/proacomunicacion.es\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/proacomunicacion.es\/#\/schema\/logo\/image\/","url":"https:\/\/proacomunicacion.es\/wp-content\/uploads\/2024\/01\/Logo_Light.svg","contentUrl":"https:\/\/proacomunicacion.es\/wp-content\/uploads\/2024\/01\/Logo_Light.svg","width":136,"height":33,"caption":"PROA Comunicaci\u00f3n"},"image":{"@id":"https:\/\/proacomunicacion.es\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/proacomunica","https:\/\/es.linkedin.com\/company\/proa-comunicacion_2","https:\/\/www.instagram.com\/proacomunica\/","https:\/\/www.youtube.com\/@proacomunicacion","https:\/\/es.wikipedia.org\/wiki\/PROA_Comunicacin"]},{"@type":"Person","@id":"https:\/\/proacomunicacion.es\/#\/schema\/person\/f80dc8938ea94e7f8aa1e8dc716d5a60","name":"PROA Communication","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/proacomunicacion.es\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/394c93c195ff19b00e79d66a42971657a01de9f2740b97148d0f14a1e1a359b7?s=96&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/394c93c195ff19b00e79d66a42971657a01de9f2740b97148d0f14a1e1a359b7?s=96&r=g","caption":"PROA Comunicaci\u00f3n"}}]}},"_links":{"self":[{"href":"https:\/\/proacomunicacion.es\/en\/wp-json\/wp\/v2\/posts\/11850","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/proacomunicacion.es\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/proacomunicacion.es\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/proacomunicacion.es\/en\/wp-json\/wp\/v2\/users\/28"}],"replies":[{"embeddable":true,"href":"https:\/\/proacomunicacion.es\/en\/wp-json\/wp\/v2\/comments?post=11850"}],"version-history":[{"count":0,"href":"https:\/\/proacomunicacion.es\/en\/wp-json\/wp\/v2\/posts\/11850\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/proacomunicacion.es\/en\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/proacomunicacion.es\/en\/wp-json\/wp\/v2\/media?parent=11850"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/proacomunicacion.es\/en\/wp-json\/wp\/v2\/categories?post=11850"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/proacomunicacion.es\/en\/wp-json\/wp\/v2\/tags?post=11850"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}