{"id":12245,"date":"2019-05-23T15:51:39","date_gmt":"2019-05-23T13:51:39","guid":{"rendered":"https:\/\/proacomunicacion.es\/?p=12245"},"modified":"2019-05-23T15:51:39","modified_gmt":"2019-05-23T13:51:39","slug":"analysis-and-challenges-of-the-brand-spain","status":"publish","type":"post","link":"https:\/\/proacomunicacion.es\/en\/analisis-y-retos-de-la-marca-espana\/","title":{"rendered":"The challenges of Brand Spain"},"content":{"rendered":"<p style=\"text-align: justify;\">Javier Mart\u00edn-Dom\u00ednguez, President of the International Press Club, has<strong>has analysed the challenges of Brand Spain in the videos of Proa Comunicaci\u00f3n's tenth anniversary.<\/strong> He also summarised the evolution of communication and how it has been influenced by the irruption of new technologies, giving as an example the decisive role of social networks in the currents of opinion on Brexit and the US elections.<\/p>\n<p><iframe src=\"https:\/\/www.youtube.com\/embed\/HD9t7C5i9_s\" width=\"910\" height=\"515\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\"><\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\"><\/span><\/iframe><\/p>","protected":false},"excerpt":{"rendered":"<p>Javier Mart\u00edn-Dom\u00ednguez, presidente del Club Internacional de Prensa, ha analizado los retos de la Marca Espa\u00f1a en los v\u00eddeos del d\u00e9cimo aniversario de Proa Comunicaci\u00f3n. Adem\u00e1s, ha resumido la evoluci\u00f3n de la comunicaci\u00f3n y c\u00f3mo ha influido la irrupci\u00f3n de las nuevas tecnolog\u00edas, poniendo como ejemplo el papel determinante de las redes sociales en las [&hellip;]<\/p>\n","protected":false},"author":28,"featured_media":12252,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[45,1030,46,106,48,235,50,1031],"class_list":["post-12245","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualidad-proa","tag-comunicacion-politica","tag-javier-martin-dominguez","tag-lideres-politicos","tag-marca-espana","tag-partidos-politicos","tag-politica-es","tag-politicos","tag-proa-comunicacion-club-internacional-de-prensa"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Los retos de la Marca Espa\u00f1a - Blog Comunicaci\u00f3n y Reputaci\u00f3n<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/proacomunicacion.es\/en\/analysis-and-challenges-of-the-brand-spain\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Los retos de la Marca Espa\u00f1a - Blog Comunicaci\u00f3n y Reputaci\u00f3n\" \/>\n<meta property=\"og:description\" content=\"Javier Mart\u00edn-Dom\u00ednguez, presidente del Club Internacional de Prensa, ha analizado los retos de la Marca Espa\u00f1a en los v\u00eddeos del d\u00e9cimo aniversario de Proa Comunicaci\u00f3n. Adem\u00e1s, ha resumido la evoluci\u00f3n de la comunicaci\u00f3n y c\u00f3mo ha influido la irrupci\u00f3n de las nuevas tecnolog\u00edas, poniendo como ejemplo el papel determinante de las redes sociales en las [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/proacomunicacion.es\/en\/analysis-and-challenges-of-the-brand-spain\/\" \/>\n<meta property=\"og:site_name\" content=\"PROA Comunicaci\u00f3n\" \/>\n<meta property=\"article:published_time\" content=\"2019-05-23T13:51:39+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/proacomunicacion.es\/wp-content\/uploads\/2025\/08\/Firefly_radio-de-barco-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1414\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"PROA Comunicaci\u00f3n\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@proacomunica\" \/>\n<meta name=\"twitter:site\" content=\"@proacomunica\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"PROA Comunicaci\u00f3n\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/proacomunicacion.es\/analisis-y-retos-de-la-marca-espana\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/proacomunicacion.es\/analisis-y-retos-de-la-marca-espana\/\"},\"author\":{\"name\":\"PROA Comunicaci\u00f3n\",\"@id\":\"https:\/\/proacomunicacion.es\/#\/schema\/person\/f80dc8938ea94e7f8aa1e8dc716d5a60\"},\"headline\":\"Los retos de la Marca Espa\u00f1a\",\"datePublished\":\"2019-05-23T13:51:39+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/proacomunicacion.es\/analisis-y-retos-de-la-marca-espana\/\"},\"wordCount\":84,\"publisher\":{\"@id\":\"https:\/\/proacomunicacion.es\/#organization\"},\"image\":{\"@id\":\"https:\/\/proacomunicacion.es\/analisis-y-retos-de-la-marca-espana\/#primaryimage\"},\"thumbnailUrl\":\"\",\"keywords\":[\"comunicaci\u00f3n pol\u00edtica\",\"javier martin-dominguez\",\"l\u00edderes pol\u00edticos\",\"marca espa\u00f1a\",\"partidos pol\u00edticos\",\"pol\u00edtica\",\"politicos\",\"proa comunicacion. club internacional de prensa\"],\"articleSection\":[\"Actualidad\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/proacomunicacion.es\/analisis-y-retos-de-la-marca-espana\/\",\"url\":\"https:\/\/proacomunicacion.es\/analisis-y-retos-de-la-marca-espana\/\",\"name\":\"Los retos de la Marca Espa\u00f1a - 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