{"id":12274,"date":"2019-05-24T13:13:45","date_gmt":"2019-05-24T11:13:45","guid":{"rendered":"https:\/\/proacomunicacion.es\/?p=12274"},"modified":"2019-05-24T13:13:45","modified_gmt":"2019-05-24T11:13:45","slug":"the-challenges-facing-spains-brand","status":"publish","type":"post","link":"https:\/\/proacomunicacion.es\/en\/the-challenges-facing-spains-brand\/","title":{"rendered":"The Challenges facing Spain's Brand"},"content":{"rendered":"<p>Javier Mart\u00edn-Dom\u00ednguez, president of the International Club of the Press, <strong>analysed the challenges facing <em>Brand Spain<\/em><em>a<\/em>, Spain's homegrown branding megaproject, in a video commemorating the Tenth Anniversary of Proa Comunicaci\u00f3n<\/strong>. In addition, he summarized the evolution of communication and how the emergence of new technologies has influenced communication, using as an example the decisive role of social networks in the Brexit discourse and the US elections.<\/p>\n<p><iframe src=\"https:\/\/www.youtube.com\/embed\/HD9t7C5i9_s\" width=\"910\" height=\"515\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\"><\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\"><\/span><\/iframe><\/p>","protected":false},"excerpt":{"rendered":"<p>Javier Mart\u00edn-Dom\u00ednguez, president of the International Club of the Press (Club Internacional de Prensa), analyzed the challenges facing Marca Espa\u00f1a, Spain&#8217;s homegrown branding megaproject, in a video commemorating the Tenth Anniversary of Proa Comunicaci\u00f3n. In addition, he summarized the evolution of communication and how the emergence of new technologies has influenced communication, using as an [&hellip;]<\/p>\n","protected":false},"author":28,"featured_media":12275,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[176],"tags":[1037,1038,1039,202,1040],"class_list":["post-12274","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-challenges","tag-club-internacional-de-prensa","tag-marca-espana-en","tag-proa-comunicacion-en","tag-spains-brand"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Challenges facing Spain&#039;s Brand - PROA Comunicaci\u00f3n<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/proacomunicacion.es\/en\/the-challenges-facing-spains-brand\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Challenges facing Spain&#039;s Brand - PROA Comunicaci\u00f3n\" \/>\n<meta property=\"og:description\" content=\"Javier Mart\u00edn-Dom\u00ednguez, president of the International Club of the Press (Club Internacional de Prensa), analyzed the challenges facing Marca Espa\u00f1a, Spain&#8217;s homegrown branding megaproject, in a video commemorating the Tenth Anniversary of Proa Comunicaci\u00f3n. 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