{"id":12779,"date":"2019-06-27T11:25:36","date_gmt":"2019-06-27T09:25:36","guid":{"rendered":"https:\/\/proacomunicacion.es\/?p=12779"},"modified":"2019-06-27T11:25:36","modified_gmt":"2019-06-27T09:25:36","slug":"communication-challenges-for-fund-managers","status":"publish","type":"post","link":"https:\/\/proacomunicacion.es\/en\/retos-en-comunicacion-para-las-gestoras-de-fondos\/","title":{"rendered":"Communication challenges for fund managers"},"content":{"rendered":"<p style=\"text-align: justify;\">Antonio Salido, marketing and strategy consultant specialising in <a href=\"https:\/\/proacomunicacion.es\/en\/consultoria-comunicacion-corporativa\/financial-communication-2\/\">the financial sector<\/a>, y <strong>former Global Head of Brand, Europe, Fidelity<\/strong>one of the world's largest fund managers, explains the challenges facing fund managers in the current scenario: digitalisation, regulatory changes, and increased customer demands. Challenges that involve new strategies to differentiate the brand, and new business models.<\/p>\n<p><iframe src=\"https:\/\/www.youtube.com\/embed\/ghqsHVj0T0o\" width=\"910\" height=\"545\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\"><\/span><\/iframe><\/p>","protected":false},"excerpt":{"rendered":"<p>Antonio Salido, consultor de marketing y estrategia especializado en el sector financiero, y antiguo responsable global de marca en Europa de Fidelity, una de las mayores gestoras del mundo, explica los retos a los que se enfrentan las gestoras de fondos en el escenario actual: la digitalizaci\u00f3n, los cambios regulatorios, y las mayores exigencias del [&hellip;]<\/p>\n","protected":false},"author":28,"featured_media":12780,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[1131,2,1132],"class_list":["post-12779","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualidad-proa","tag-antonio-salido","tag-comunicacion-financiera","tag-gestoras-de-fondos"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - 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