{"id":12908,"date":"2019-07-11T11:00:39","date_gmt":"2019-07-11T09:00:39","guid":{"rendered":"https:\/\/proacomunicacion.es\/?p=12908"},"modified":"2019-07-11T11:00:39","modified_gmt":"2019-07-11T09:00:39","slug":"what-value-lobbying-brings-to-a-company-and-to-our-society","status":"publish","type":"post","link":"https:\/\/proacomunicacion.es\/en\/que-valor-aporta-el-lobby-a-una-empresa-y-a-nuestra-sociedad\/","title":{"rendered":"What value does lobbying bring to a company and to our society?"},"content":{"rendered":"<p style=\"text-align: justify;\">Rafael Cabarcos and Carlos S\u00e1nchez, experts on lobbying and corporate diplomacy, detail <strong>what value lobbying brings to a company and to our society<\/strong>. As they explain, lobbying is an action designed, planned and directed at public decision-makers to provide information in a responsible and transparent way on issues that affect the activity of different social actors. The convergence between public interests and private interests is today more than ever a reality. This convergence, this confluence of interests must accommodate the interests of both to achieve the prosperity of our society.<\/p>\n<p><iframe src=\"https:\/\/www.youtube.com\/embed\/YzN16M7VGTE\" width=\"910\" height=\"535\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\"><\/span><\/iframe><\/p>","protected":false},"excerpt":{"rendered":"<p>Rafael Cabarcos y Carlos S\u00e1nchez, expertos en lobby y diplomacia corporativa, detallan qu\u00e9 valor aporta el lobby a una empresa y a nuestra sociedad. Tal y como explican, el lobby es una acci\u00f3n dise\u00f1ada, planificada y dirigida a los decisores p\u00fablicos para aportar informaci\u00f3n de forma responsable y transparente sobre cuestiones que afectan a la [&hellip;]<\/p>\n","protected":false},"author":28,"featured_media":12909,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[1156,1157,45,46,1158,48,235,50,7,1159,1160],"class_list":["post-12908","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualidad-proa","tag-accion-de-lobby","tag-carlos-sanchez","tag-comunicacion-politica","tag-lideres-politicos","tag-lobby","tag-partidos-politicos","tag-politica-es","tag-politicos","tag-proa-comunicacion","tag-rafael-cabarcos","tag-servicio-de-lobby"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Qu\u00e9 valor aporta el lobby a una empresa y a nuestra sociedad - Blog Comunicaci\u00f3n y Reputaci\u00f3n<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/proacomunicacion.es\/en\/what-value-lobbying-brings-to-a-company-and-to-our-society\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Qu\u00e9 valor aporta el lobby a una empresa y a nuestra sociedad - Blog Comunicaci\u00f3n y Reputaci\u00f3n\" \/>\n<meta property=\"og:description\" content=\"Rafael Cabarcos y Carlos S\u00e1nchez, expertos en lobby y diplomacia corporativa, detallan qu\u00e9 valor aporta el lobby a una empresa y a nuestra sociedad. Tal y como explican, el lobby es una acci\u00f3n dise\u00f1ada, planificada y dirigida a los decisores p\u00fablicos para aportar informaci\u00f3n de forma responsable y transparente sobre cuestiones que afectan a la [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/proacomunicacion.es\/en\/what-value-lobbying-brings-to-a-company-and-to-our-society\/\" \/>\n<meta property=\"og:site_name\" content=\"PROA Comunicaci\u00f3n\" \/>\n<meta property=\"article:published_time\" content=\"2019-07-11T09:00:39+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/proacomunicacion.es\/wp-content\/uploads\/2025\/08\/Firefly_radio-de-barco-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1414\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"PROA Comunicaci\u00f3n\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@proacomunica\" \/>\n<meta name=\"twitter:site\" content=\"@proacomunica\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"PROA Comunicaci\u00f3n\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/proacomunicacion.es\/que-valor-aporta-el-lobby-a-una-empresa-y-a-nuestra-sociedad\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/proacomunicacion.es\/que-valor-aporta-el-lobby-a-una-empresa-y-a-nuestra-sociedad\/\"},\"author\":{\"name\":\"PROA Comunicaci\u00f3n\",\"@id\":\"https:\/\/proacomunicacion.es\/#\/schema\/person\/f80dc8938ea94e7f8aa1e8dc716d5a60\"},\"headline\":\"Qu\u00e9 valor aporta el lobby a una empresa y a nuestra sociedad\",\"datePublished\":\"2019-07-11T09:00:39+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/proacomunicacion.es\/que-valor-aporta-el-lobby-a-una-empresa-y-a-nuestra-sociedad\/\"},\"wordCount\":117,\"publisher\":{\"@id\":\"https:\/\/proacomunicacion.es\/#organization\"},\"image\":{\"@id\":\"https:\/\/proacomunicacion.es\/que-valor-aporta-el-lobby-a-una-empresa-y-a-nuestra-sociedad\/#primaryimage\"},\"thumbnailUrl\":\"\",\"keywords\":[\"accion de lobby\",\"carlos sanchez\",\"comunicaci\u00f3n pol\u00edtica\",\"l\u00edderes pol\u00edticos\",\"lobby\",\"partidos pol\u00edticos\",\"pol\u00edtica\",\"politicos\",\"Proa Comunicaci\u00f3n\",\"rafael cabarcos\",\"servicio de lobby\"],\"articleSection\":[\"Actualidad\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/proacomunicacion.es\/que-valor-aporta-el-lobby-a-una-empresa-y-a-nuestra-sociedad\/\",\"url\":\"https:\/\/proacomunicacion.es\/que-valor-aporta-el-lobby-a-una-empresa-y-a-nuestra-sociedad\/\",\"name\":\"Qu\u00e9 valor aporta el lobby a una empresa y a nuestra sociedad - 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