{"id":13364,"date":"2019-07-25T09:34:39","date_gmt":"2019-07-25T07:34:39","guid":{"rendered":"https:\/\/proacomunicacion.es\/?p=13364"},"modified":"2019-07-25T09:34:39","modified_gmt":"2019-07-25T07:34:39","slug":"keys-to-communication-in-foundations","status":"publish","type":"post","link":"https:\/\/proacomunicacion.es\/en\/claves-de-la-comunicacion-en-fundaciones\/","title":{"rendered":"Keys to communication in foundations"},"content":{"rendered":"

Mar\u00eda Cano, head of communications and marketing of the Spanish Association of Foundations<\/a><\/strong>highlights the importance and the keys to communication in the foundation sector. Foundations, and third sector organisations in general, are agents of change and transformation. For a long time, they have been wrongly perceived as unprofessionalised entities that practice charity without great pretensions or demands in their impact, management and obligation.<\/p>\n

Over the last few years and protected by the constitutional right to found, foundations, more than 8,000 in number, have grown extraordinarily in volume, professionalisation, good governance and influence on the development of our society.<\/strong> They currently employ 256,000 people, invest more than 8,000 million euros a year in projects of general interest, generate 0.8 % of GDP and serve more than 35 million people. Their diversity and agility allows them to reach all kinds of situations and groups, so that we can say \"where there is a need, there is a foundation\".<\/p>\n