{"id":13425,"date":"2019-07-30T12:02:17","date_gmt":"2019-07-30T10:02:17","guid":{"rendered":"https:\/\/proacomunicacion.es\/?p=13425"},"modified":"2019-07-30T12:02:17","modified_gmt":"2019-07-30T10:02:17","slug":"brands-and-customer-experience-2","status":"publish","type":"post","link":"https:\/\/proacomunicacion.es\/en\/marcas-y-experiencia-de-cliente\/","title":{"rendered":"Brands and customer experience"},"content":{"rendered":"<p>Beatriz L\u00f3pez, Vice-President of the <a href=\"https:\/\/www.aec.es\/\">Spanish Association for Quality<\/a>explains why brands matter and why it is important to develop customer experience strategies to reach audiences. \"Transparency and honesty of brands reach customers very quickly,\" he says.<\/p>\n<p><iframe src=\"https:\/\/www.youtube.com\/embed\/9jTxEyFuA5I\" width=\"910\" height=\"535\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\"><\/span><\/iframe><\/p>","protected":false},"excerpt":{"rendered":"<p>Beatriz L\u00f3pez, vice-president of the Spanish Association for Quality, explains why brands are important and why it is important to develop customer experience strategies to reach audiences. \"Transparency and honesty of brands reach customers very quickly,\" she says.<\/p>","protected":false},"author":28,"featured_media":13426,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[36,65,1219,1220,26,68,69,70,90,91,71,72,73,92,93,74,94,95],"class_list":["post-13425","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualidad-proa","tag-agencias-de-comunicacion","tag-agencias-de-comunicacion-corporativa","tag-asociacion-espanola-para-la-calidad","tag-beatriz-lopez","tag-comunicacion-corporativa","tag-consultora-de-comunicacion-corporativa","tag-consultores-de-comunicacion","tag-consultores-de-comunicacion-corporativa","tag-consultoria-comunicacion-digital","tag-consultoria-comunicacion-online","tag-consultoria-de-comunicacion","tag-consultoria-de-comunicacion-corporativa","tag-consultoria-estrategica","tag-consultoria-estrategica-comunicacion-digital","tag-consultoria-estrategica-comunicacion-online","tag-consultoria-estrategica-de-comunicacion","tag-estrategia-digital","tag-gestion-identidad-digital"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - 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