{"id":14460,"date":"2019-09-19T09:59:18","date_gmt":"2019-09-19T07:59:18","guid":{"rendered":"https:\/\/proacomunicacion.es\/?p=14460"},"modified":"2019-09-19T09:59:18","modified_gmt":"2019-09-19T07:59:18","slug":"storytelling-in-business","status":"publish","type":"post","link":"https:\/\/proacomunicacion.es\/en\/storytelling-en-el-ambito-empresarial\/","title":{"rendered":"Storytelling in business"},"content":{"rendered":"<p>Carlos Salas, journalist, expert in storytelling and collaborating professor at Proa Comunicaci\u00f3n, details what has changed in society so that storytelling, whose practice was linked more to the field of storytelling and journalism but in recent years has been imposed in the business and political sphere. Carlos details what people mean when they talk about storytelling, how it can be applied in the corporate environment, what a storytelling class consists of and what skills are learned.<\/p>\n<p><iframe src=\"https:\/\/www.youtube.com\/embed\/rhl90tceYU0\" width=\"910\" height=\"545\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\"><\/span><\/iframe><\/p>","protected":false},"excerpt":{"rendered":"<p>Carlos Salas, periodista experto en storytelling y profesor colaborador de Proa Comunicaci\u00f3n, detalla qu\u00e9 ha cambiado en la sociedad para que, el storytelling, cuya pr\u00e1ctica se ligaba m\u00e1s al \u00e1mbito de la narrativa y el periodismo pero en los \u00faltimos a\u00f1os se ha impuesto en el \u00e1mbito empresarial y pol\u00edtica. Carlos detalla a qu\u00e9 se [&hellip;]<\/p>\n","protected":false},"author":28,"featured_media":14465,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[176],"tags":[1304,1305,1306,85,1307,1308],"class_list":["post-14460","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-carlos-salas","tag-curso-de-storytelling","tag-curso-proa-comunicacion","tag-storytelling","tag-storytelling-empresarial","tag-storytelling-para-empresa"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Storytelling en el \u00e1mbito empresarial - PROA Comunicaci\u00f3n<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/proacomunicacion.es\/en\/storytelling-in-business\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Storytelling en el \u00e1mbito empresarial - PROA Comunicaci\u00f3n\" \/>\n<meta property=\"og:description\" content=\"Carlos Salas, periodista experto en storytelling y profesor colaborador de Proa Comunicaci\u00f3n, detalla qu\u00e9 ha cambiado en la sociedad para que, el storytelling, cuya pr\u00e1ctica se ligaba m\u00e1s al \u00e1mbito de la narrativa y el periodismo pero en los \u00faltimos a\u00f1os se ha impuesto en el \u00e1mbito empresarial y pol\u00edtica. 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