{"id":15682,"date":"2019-12-11T19:47:42","date_gmt":"2019-12-11T18:47:42","guid":{"rendered":"https:\/\/proacomunicacion.es\/?p=15682"},"modified":"2019-12-11T19:47:42","modified_gmt":"2019-12-11T18:47:42","slug":"marketing-and-communication-in-consulting-and-professional-services-companies-2","status":"publish","type":"post","link":"https:\/\/proacomunicacion.es\/en\/marketing-y-comunicacion-en-companias-de-consultoria-y-servicios-profesionales\/","title":{"rendered":"Marketing and communication in consultancy and professional services companies"},"content":{"rendered":"<p>Roberto Bodegas, partner in charge of the marketing and communications department at KPMG in Spain, participates in a new video on the occasion of the tenth anniversary of Proa Comunicaci\u00f3n. As a member of the firm's management committee, he has answered questions related to the evolution of marketing and communication over the last decade, the profile of a DIRCOM in a company like KPMG and what he considers essential in a communication consultancy, as well as highlighting the development of KPMG in recent years.<\/p>\n<p><iframe src=\"https:\/\/www.youtube.com\/embed\/U7i0lXAQUIU\" width=\"960\" height=\"515\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\"><\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\"><\/span><\/iframe><\/p>","protected":false},"excerpt":{"rendered":"<p>Roberto Bodegas, socio responsable del departamento de marketing y comunicaci\u00f3n de KPMG en Espa\u00f1a, participa en un nuevo v\u00eddeo con motivo del d\u00e9cimo aniversario de Proa Comunicaci\u00f3n. Como miembro del comit\u00e9 de direcci\u00f3n de la firma, ha respondido a cuestiones relacionadas con la evoluci\u00f3n del marketing y la comunicaci\u00f3n durante la \u00faltima d\u00e9cada, el perfil [&hellip;]<\/p>\n","protected":false},"author":28,"featured_media":15683,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[176],"tags":[1562,73,8,1563,1564],"class_list":["post-15682","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-comunicacion-y-marketing","tag-consultoria-estrategica","tag-dircom","tag-kpmg","tag-roberto-bodegas"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Marketing y comunicaci\u00f3n en compa\u00f1\u00edas de consultor\u00eda y servicios profesionales - PROA Comunicaci\u00f3n<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/proacomunicacion.es\/en\/marketing-and-communication-in-consulting-and-professional-services-companies-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing y comunicaci\u00f3n en compa\u00f1\u00edas de consultor\u00eda y servicios profesionales - PROA Comunicaci\u00f3n\" \/>\n<meta property=\"og:description\" content=\"Roberto Bodegas, socio responsable del departamento de marketing y comunicaci\u00f3n de KPMG en Espa\u00f1a, participa en un nuevo v\u00eddeo con motivo del d\u00e9cimo aniversario de Proa Comunicaci\u00f3n. Como miembro del comit\u00e9 de direcci\u00f3n de la firma, ha respondido a cuestiones relacionadas con la evoluci\u00f3n del marketing y la comunicaci\u00f3n durante la \u00faltima d\u00e9cada, el perfil [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/proacomunicacion.es\/en\/marketing-and-communication-in-consulting-and-professional-services-companies-2\/\" \/>\n<meta property=\"og:site_name\" content=\"PROA Comunicaci\u00f3n\" \/>\n<meta property=\"article:published_time\" content=\"2019-12-11T18:47:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/proacomunicacion.es\/wp-content\/uploads\/2025\/08\/Firefly_radio-de-barco-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1414\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"PROA Comunicaci\u00f3n\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@proacomunica\" \/>\n<meta name=\"twitter:site\" content=\"@proacomunica\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"PROA Comunicaci\u00f3n\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/proacomunicacion.es\/marketing-y-comunicacion-en-companias-de-consultoria-y-servicios-profesionales\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/proacomunicacion.es\/marketing-y-comunicacion-en-companias-de-consultoria-y-servicios-profesionales\/\"},\"author\":{\"name\":\"PROA Comunicaci\u00f3n\",\"@id\":\"https:\/\/proacomunicacion.es\/#\/schema\/person\/f80dc8938ea94e7f8aa1e8dc716d5a60\"},\"headline\":\"Marketing y comunicaci\u00f3n en compa\u00f1\u00edas de consultor\u00eda y servicios profesionales\",\"datePublished\":\"2019-12-11T18:47:42+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/proacomunicacion.es\/marketing-y-comunicacion-en-companias-de-consultoria-y-servicios-profesionales\/\"},\"wordCount\":111,\"publisher\":{\"@id\":\"https:\/\/proacomunicacion.es\/#organization\"},\"image\":{\"@id\":\"https:\/\/proacomunicacion.es\/marketing-y-comunicacion-en-companias-de-consultoria-y-servicios-profesionales\/#primaryimage\"},\"thumbnailUrl\":\"\",\"keywords\":[\"comunicacion y marketing\",\"consultor\u00eda estrat\u00e9gica\",\"Dircom\",\"kpmg\",\"roberto bodegas\"],\"articleSection\":[\"Blog\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/proacomunicacion.es\/marketing-y-comunicacion-en-companias-de-consultoria-y-servicios-profesionales\/\",\"url\":\"https:\/\/proacomunicacion.es\/marketing-y-comunicacion-en-companias-de-consultoria-y-servicios-profesionales\/\",\"name\":\"Marketing y comunicaci\u00f3n en compa\u00f1\u00edas de consultor\u00eda y servicios profesionales - 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