{"id":15913,"date":"2020-01-09T10:46:29","date_gmt":"2020-01-09T09:46:29","guid":{"rendered":"https:\/\/proacomunicacion.es\/?p=15913"},"modified":"2020-01-09T10:46:29","modified_gmt":"2020-01-09T09:46:29","slug":"two-proa-comunicacion-communication-bells-among-the-best-of-2019","status":"publish","type":"post","link":"https:\/\/proacomunicacion.es\/en\/dos-campanas-de-comunicacion-de-proa-comunicacion-entre-las-mejores-de-2019\/","title":{"rendered":"Two of Proa Comunicaci\u00f3n's communication campaigns, among the best of 2019"},"content":{"rendered":"<p>Two communication campaigns carried out by Proa Comunicaci\u00f3n have been selected as the best campaigns in the <a href=\"http:\/\/www.topcomunicacion.com\/noticia\/12787\/mejores-campanas-comunicacion-digita-leventos-marketing-2019\">ranking prepared by Top Comunicaci\u00f3n for 2019<\/a>. It is about the organisation of the third edition of the<strong> National Snow Sports Awards<\/strong> and the celebration of the <strong>Madrid VAT Forum<\/strong>.<\/p>\n<p>The main objective of the <a href=\"http:\/\/www.topcomunicacion.com\/noticia\/12770\/organizacion-de-los-premios-snowzone\">III Snow Sports Awards<\/a> was to contribute one more year to give visibility to the sector, highlighting all the actions carried out by Madrid SnowZone and the RFEDI. For the third consecutive year, the remodelled indoor snow resort raised its status to become a vital partner of the RFEDI for the proper development of a gala that, every year, brings together the most important and representative figures of the sector.<\/p>\n<p>In addition, one of the main objectives of the event was to remember and pay respectful tribute to Blanca Fern\u00e1ndez Ochoa, with the opinion and participation of her relatives.<\/p>\n<p>In order to achieve this, the communication strategy has been to reinforce the visibility of this event and, in this way, to continue to make progress in the work of giving recognition to winter sports. In addition, the focus has been more than ever on branding the awards and contributing to their notoriety.<\/p>\n<p>The communication campaign carried out for the Madrid VAT Forum, the first VAT congress to be held in Spain, especially among the legal and tax sector, aimed to achieve a large attendance at this congress, but also to position the company as a key player in the Spanish VAT market.<strong> Fernando Matesanz<\/strong>and to his office, <strong>Spanish VAT Services<\/strong>as the most specialised in international VAT.<\/p>\n<p>The strategy that was pursued focused on the development of a <em>landing page<\/em> for the Madrid VAT Forum, the design of the corporate material, the creation of invitations to potential audiences interested in attending and the management of relations with the media, especially with those in the legal and economic sectors. Matesanz was given visibility, above all through interviews, podiums, participation as a specialised source of information and reports, and the organisation of meetings with experts, among other actions. Press releases announcing the congress and its contents were also prepared and disseminated.<\/p>","protected":false},"excerpt":{"rendered":"<p>Dos campa\u00f1as de comunicaci\u00f3n realizadas por Proa Comunicaci\u00f3n han sido seleccionadas como mejores campa\u00f1as en el ranking elaborado por Top Comunicaci\u00f3n correspondiente a 2019. Se trata de la organizaci\u00f3n de la tercera edici\u00f3n de los Premios Nacionales de los Deportes de Nieve y de la celebraci\u00f3n del Madrid VAT Forum. El principal objetivo de los [&hellip;]<\/p>\n","protected":false},"author":28,"featured_media":15941,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[131],"tags":[677,26,1180,1645,737,1646],"class_list":["post-15913","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias","tag-campanas-comunicacion","tag-comunicacion-corporativa","tag-estrategias-de-comunicacion","tag-iva-internacional","tag-madrid-vat-forum","tag-premios-nacionales-de-deportes-de-nieve"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Dos campa\u00f1as de comunicaci\u00f3n de Proa Comunicaci\u00f3n, entre las mejores de 2019 - PROA Comunicaci\u00f3n<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/proacomunicacion.es\/en\/two-proa-comunicacion-communication-bells-among-the-best-of-2019\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dos campa\u00f1as de comunicaci\u00f3n de Proa Comunicaci\u00f3n, entre las mejores de 2019 - PROA Comunicaci\u00f3n\" \/>\n<meta property=\"og:description\" content=\"Dos campa\u00f1as de comunicaci\u00f3n realizadas por Proa Comunicaci\u00f3n han sido seleccionadas como mejores campa\u00f1as en el ranking elaborado por Top Comunicaci\u00f3n correspondiente a 2019. Se trata de la organizaci\u00f3n de la tercera edici\u00f3n de los Premios Nacionales de los Deportes de Nieve y de la celebraci\u00f3n del Madrid VAT Forum. El principal objetivo de los [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/proacomunicacion.es\/en\/two-proa-comunicacion-communication-bells-among-the-best-of-2019\/\" \/>\n<meta property=\"og:site_name\" content=\"PROA Comunicaci\u00f3n\" \/>\n<meta property=\"article:published_time\" content=\"2020-01-09T09:46:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/proacomunicacion.es\/wp-content\/uploads\/2025\/08\/Firefly_radio-de-barco-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1414\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"PROA Comunicaci\u00f3n\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@proacomunica\" \/>\n<meta name=\"twitter:site\" content=\"@proacomunica\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"PROA Comunicaci\u00f3n\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/proacomunicacion.es\/dos-campanas-de-comunicacion-de-proa-comunicacion-entre-las-mejores-de-2019\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/proacomunicacion.es\/dos-campanas-de-comunicacion-de-proa-comunicacion-entre-las-mejores-de-2019\/\"},\"author\":{\"name\":\"PROA Comunicaci\u00f3n\",\"@id\":\"https:\/\/proacomunicacion.es\/#\/schema\/person\/f80dc8938ea94e7f8aa1e8dc716d5a60\"},\"headline\":\"Dos campa\u00f1as de comunicaci\u00f3n de Proa Comunicaci\u00f3n, entre las mejores de 2019\",\"datePublished\":\"2020-01-09T09:46:29+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/proacomunicacion.es\/dos-campanas-de-comunicacion-de-proa-comunicacion-entre-las-mejores-de-2019\/\"},\"wordCount\":436,\"publisher\":{\"@id\":\"https:\/\/proacomunicacion.es\/#organization\"},\"image\":{\"@id\":\"https:\/\/proacomunicacion.es\/dos-campanas-de-comunicacion-de-proa-comunicacion-entre-las-mejores-de-2019\/#primaryimage\"},\"thumbnailUrl\":\"\",\"keywords\":[\"campa\u00f1as comunicaci\u00f3n\",\"Comunicaci\u00f3n corporativa\",\"estrategias de comunicaci\u00f3n\",\"IVA internacional\",\"Madrid VAT Forum\",\"Premios Nacionales de Deportes de Nieve\"],\"articleSection\":[\"Noticias\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/proacomunicacion.es\/dos-campanas-de-comunicacion-de-proa-comunicacion-entre-las-mejores-de-2019\/\",\"url\":\"https:\/\/proacomunicacion.es\/dos-campanas-de-comunicacion-de-proa-comunicacion-entre-las-mejores-de-2019\/\",\"name\":\"Dos campa\u00f1as de comunicaci\u00f3n de Proa Comunicaci\u00f3n, entre las mejores de 2019 - 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