{"id":16060,"date":"2020-01-15T13:22:48","date_gmt":"2020-01-15T12:22:48","guid":{"rendered":"https:\/\/proacomunicacion.es\/?p=16060"},"modified":"2020-01-15T13:22:48","modified_gmt":"2020-01-15T12:22:48","slug":"the-results-of-communicating-the-brand-purpose","status":"publish","type":"post","link":"https:\/\/proacomunicacion.es\/en\/the-results-of-communicating-the-brand-purpose\/","title":{"rendered":"The Results of Communicating the Brand Purpose"},"content":{"rendered":"<p>Communicating the brand purpose contributes more than ever to a company's reputation. Regarding this, Jaime Lobera, Marketing and Communication Consultant, explains why he considers that the companies that are communicating the brand purpose have better results in an interview conducted by Pilar Larrea, Consumer Communication Manager.<\/p>\n<p><iframe src=\"https:\/\/www.youtube.com\/embed\/jzOJAm0Z3_c\" width=\"960\" height=\"545\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\"><\/span><\/iframe><\/p>","protected":false},"excerpt":{"rendered":"<p>Communicating the brand purpose contributes more than ever to a company's reputation. Regarding this, Jaime Lobera, Marketing and Communication Consultant, explains why he considers that the companies that are communicating the brand purpose have better results in an interview conducted by Pilar Larrea, Consumer Communication Manager.<\/p>","protected":false},"author":28,"featured_media":16061,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[176],"tags":[],"class_list":["post-16060","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Results of Communicating the Brand Purpose - PROA Comunicaci\u00f3n<\/title>\n<meta name=\"description\" content=\"Jaime Lobera explains in this video why communicating the brand purpose of a company is fundamental to reach a good reputation.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/proacomunicacion.es\/en\/the-results-of-communicating-the-brand-purpose\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Results of Communicating the Brand Purpose - 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