{"id":17,"date":"2012-10-10T10:32:49","date_gmt":"2012-10-10T08:32:49","guid":{"rendered":"http:\/\/proacomunicacion.es\/?p=17"},"modified":"2012-10-10T10:32:49","modified_gmt":"2012-10-10T08:32:49","slug":"enrique_calatrava","status":"publish","type":"post","link":"https:\/\/proacomunicacion.es\/en\/enrique_calatrava\/","title":{"rendered":"Enrique Calatrava, Director of Marketing and Communication at Banco Madrid, participates in the Proa Communication Observatory"},"content":{"rendered":"<p>Last Friday, 19 October, the second edition of the \"Proa Communication Observatory\" was held. On this occasion, the guest speaker was <a href=\"http:\/\/www.fundspeople.com\/noticias\/enrique-calatrava-nuevo-director-de-marketing-y-comunicacion-de-banco-madrid-58564\">Enrique Calatrava<\/a>Director of Marketing and Communications of <a href=\"http:\/\/www.bancomadrid.com\">Banco Madrid<\/a>. Calatrava, Executive MBA from IESE Business School and graduate in Information Sciences from the Complutense University of Madrid, has developed his professional career in the world of economic information and for seven years he was responsible for private equity and investment banking at Expansi\u00f3n.<\/p>\n<p>This session of the Observatory analysed the role of the journalist, the profound change that the media is undergoing and the growing importance of strategic communication in the private banking sector. Calatrava pointed out that \"there is a historic opportunity for brand change and that there is a universe of small and medium-sized companies that need to boost their strategic communication because they will be the big companies of the future\". Calatrava also pointed out that \"in most media and communication companies, innovation happens from the bottom up. There are many examples of successful information portals that have been created by cells of journalists. The Director of Marketing and Communication of Banco Madrid also highlighted \"the growing importance of communication, which is key in the creation of a brand in order to subsequently guarantee its permanence with advertising campaigns\".<\/p>\n<p>Observatorio Proa de la Comunicaci\u00f3n is a discussion forum to analyse new ideas and trends in the field of corporate communication. The Proa Observatory was created with the vocation of being a laboratory of ideas where a genuine dialogue is fostered to debate and analyse, among other issues: corporate reputation, brand and public affairs as key elements in business improvement.<\/p>","protected":false},"excerpt":{"rendered":"<p>El pasado viernes, 19 de octubre, se celebr\u00f3 la segunda edici\u00f3n del \u201cObservatorio Proa de la Comunicaci\u00f3n\u201d. En esta ocasi\u00f3n el invitado fue Enrique Calatrava, Director de Marketing y Comunicaci\u00f3n de Banco Madrid. Calatrava, Executive MBA por IESE Business School y licenciado en Ciencias de la Informaci\u00f3n por la Universidad Complutense de Madrid ha desarrollado [&hellip;]<\/p>\n","protected":false},"author":28,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[2,3,4,5,6,7],"class_list":["post-17","post","type-post","status-publish","format-standard","hentry","category-actualidad-proa","tag-comunicacion-financiera","tag-observatorio-comunicacion-estrategica","tag-observatorio-proa","tag-observatorio-proa-comunicacion","tag-observatorio-reputacion-corporativa","tag-proa-comunicacion"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Enrique Calatrava, Director de Marketing y Comunicaci\u00f3n de Banco Madrid, participa en el Observatorio Proa de la Comunicaci\u00f3n - Blog Comunicaci\u00f3n y Reputaci\u00f3n<\/title>\n<meta name=\"robots\" content=\"noindex, nofollow\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Enrique Calatrava, Director de Marketing y Comunicaci\u00f3n de Banco Madrid, participa en el Observatorio Proa de la Comunicaci\u00f3n - Blog Comunicaci\u00f3n y Reputaci\u00f3n\" \/>\n<meta property=\"og:description\" content=\"El pasado viernes, 19 de octubre, se celebr\u00f3 la segunda edici\u00f3n del \u201cObservatorio Proa de la Comunicaci\u00f3n\u201d. En esta ocasi\u00f3n el invitado fue Enrique Calatrava, Director de Marketing y Comunicaci\u00f3n de Banco Madrid. Calatrava, Executive MBA por IESE Business School y licenciado en Ciencias de la Informaci\u00f3n por la Universidad Complutense de Madrid ha desarrollado [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/proacomunicacion.es\/en\/enrique_calatrava\/\" \/>\n<meta property=\"og:site_name\" content=\"PROA Comunicaci\u00f3n\" \/>\n<meta property=\"article:published_time\" content=\"2012-10-10T08:32:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/proacomunicacion.es\/wp-content\/uploads\/2025\/08\/Firefly_radio-de-barco-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1414\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"PROA Comunicaci\u00f3n\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@proacomunica\" \/>\n<meta name=\"twitter:site\" content=\"@proacomunica\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"PROA Comunicaci\u00f3n\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/proacomunicacion.es\/enrique_calatrava\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/proacomunicacion.es\/enrique_calatrava\/\"},\"author\":{\"name\":\"PROA Comunicaci\u00f3n\",\"@id\":\"https:\/\/proacomunicacion.es\/#\/schema\/person\/f80dc8938ea94e7f8aa1e8dc716d5a60\"},\"headline\":\"Enrique Calatrava, Director de Marketing y Comunicaci\u00f3n de Banco Madrid, participa en el Observatorio Proa de la Comunicaci\u00f3n\",\"datePublished\":\"2012-10-10T08:32:49+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/proacomunicacion.es\/enrique_calatrava\/\"},\"wordCount\":349,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/proacomunicacion.es\/#organization\"},\"keywords\":[\"Comunicaci\u00f3n financiera\",\"observatorio comunicaci\u00f3n estrat\u00e9gica\",\"Observatorio Proa\",\"Observatorio Proa Comunicaci\u00f3n\",\"observatorio reputaci\u00f3n corporativa\",\"Proa Comunicaci\u00f3n\"],\"articleSection\":[\"Actualidad\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/proacomunicacion.es\/enrique_calatrava\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/proacomunicacion.es\/enrique_calatrava\/\",\"url\":\"https:\/\/proacomunicacion.es\/enrique_calatrava\/\",\"name\":\"Enrique Calatrava, Director de Marketing y Comunicaci\u00f3n de Banco Madrid, participa en el Observatorio Proa de la Comunicaci\u00f3n - Blog Comunicaci\u00f3n y Reputaci\u00f3n\",\"isPartOf\":{\"@id\":\"https:\/\/proacomunicacion.es\/#website\"},\"datePublished\":\"2012-10-10T08:32:49+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/proacomunicacion.es\/enrique_calatrava\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/proacomunicacion.es\/enrique_calatrava\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/proacomunicacion.es\/enrique_calatrava\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/proacomunicacion.es\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Enrique Calatrava, Director de Marketing y Comunicaci\u00f3n de Banco Madrid, participa en el Observatorio Proa de la Comunicaci\u00f3n\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/proacomunicacion.es\/#website\",\"url\":\"https:\/\/proacomunicacion.es\/\",\"name\":\"PROA Comunicaci\u00f3n\",\"description\":\"Agencia de Comunicaci\u00f3n Corporativa en Madrid, Barcelona y Galicia.\",\"publisher\":{\"@id\":\"https:\/\/proacomunicacion.es\/#organization\"},\"alternateName\":\"PROA Comunicaci\u00f3n\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/proacomunicacion.es\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/proacomunicacion.es\/#organization\",\"name\":\"PROA Comunicaci\u00f3n\",\"alternateName\":\"PROA Comunicaci\u00f3n\",\"url\":\"https:\/\/proacomunicacion.es\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/proacomunicacion.es\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/proacomunicacion.es\/wp-content\/uploads\/2024\/01\/Logo_Light.svg\",\"contentUrl\":\"https:\/\/proacomunicacion.es\/wp-content\/uploads\/2024\/01\/Logo_Light.svg\",\"width\":136,\"height\":33,\"caption\":\"PROA Comunicaci\u00f3n\"},\"image\":{\"@id\":\"https:\/\/proacomunicacion.es\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/x.com\/proacomunica\",\"https:\/\/es.linkedin.com\/company\/proa-comunicacion_2\",\"https:\/\/www.instagram.com\/proacomunica\/\",\"https:\/\/www.youtube.com\/@proacomunicacion\",\"https:\/\/es.wikipedia.org\/wiki\/PROA_Comunicacin\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/proacomunicacion.es\/#\/schema\/person\/f80dc8938ea94e7f8aa1e8dc716d5a60\",\"name\":\"PROA Comunicaci\u00f3n\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/proacomunicacion.es\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/394c93c195ff19b00e79d66a42971657a01de9f2740b97148d0f14a1e1a359b7?s=96&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/394c93c195ff19b00e79d66a42971657a01de9f2740b97148d0f14a1e1a359b7?s=96&r=g\",\"caption\":\"PROA Comunicaci\u00f3n\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Enrique Calatrava, Marketing and Communication Director of Banco Madrid, participates in the Proa Communication Observatory - Blog Comunicaci\u00f3n y Reputaci\u00f3n","robots":{"index":"noindex","follow":"nofollow"},"og_locale":"en_GB","og_type":"article","og_title":"Enrique Calatrava, Director de Marketing y Comunicaci\u00f3n de Banco Madrid, participa en el Observatorio Proa de la Comunicaci\u00f3n - Blog Comunicaci\u00f3n y Reputaci\u00f3n","og_description":"El pasado viernes, 19 de octubre, se celebr\u00f3 la segunda edici\u00f3n del \u201cObservatorio Proa de la Comunicaci\u00f3n\u201d. En esta ocasi\u00f3n el invitado fue Enrique Calatrava, Director de Marketing y Comunicaci\u00f3n de Banco Madrid. Calatrava, Executive MBA por IESE Business School y licenciado en Ciencias de la Informaci\u00f3n por la Universidad Complutense de Madrid ha desarrollado [&hellip;]","og_url":"https:\/\/proacomunicacion.es\/en\/enrique_calatrava\/","og_site_name":"PROA Comunicaci\u00f3n","article_published_time":"2012-10-10T08:32:49+00:00","og_image":[{"width":2560,"height":1414,"url":"https:\/\/proacomunicacion.es\/wp-content\/uploads\/2025\/08\/Firefly_radio-de-barco-scaled.jpg","type":"image\/jpeg"}],"author":"PROA Comunicaci\u00f3n","twitter_card":"summary_large_image","twitter_creator":"@proacomunica","twitter_site":"@proacomunica","twitter_misc":{"Written by":"PROA Comunicaci\u00f3n","Estimated reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/proacomunicacion.es\/enrique_calatrava\/#article","isPartOf":{"@id":"https:\/\/proacomunicacion.es\/enrique_calatrava\/"},"author":{"name":"PROA Comunicaci\u00f3n","@id":"https:\/\/proacomunicacion.es\/#\/schema\/person\/f80dc8938ea94e7f8aa1e8dc716d5a60"},"headline":"Enrique Calatrava, Director de Marketing y Comunicaci\u00f3n de Banco Madrid, participa en el Observatorio Proa de la Comunicaci\u00f3n","datePublished":"2012-10-10T08:32:49+00:00","mainEntityOfPage":{"@id":"https:\/\/proacomunicacion.es\/enrique_calatrava\/"},"wordCount":349,"commentCount":0,"publisher":{"@id":"https:\/\/proacomunicacion.es\/#organization"},"keywords":["Comunicaci\u00f3n financiera","observatorio comunicaci\u00f3n estrat\u00e9gica","Observatorio Proa","Observatorio Proa Comunicaci\u00f3n","observatorio reputaci\u00f3n corporativa","Proa Comunicaci\u00f3n"],"articleSection":["Actualidad"],"inLanguage":"en-GB","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/proacomunicacion.es\/enrique_calatrava\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/proacomunicacion.es\/enrique_calatrava\/","url":"https:\/\/proacomunicacion.es\/enrique_calatrava\/","name":"Enrique Calatrava, Marketing and Communication Director of Banco Madrid, participates in the Proa Communication Observatory - Blog Comunicaci\u00f3n y Reputaci\u00f3n","isPartOf":{"@id":"https:\/\/proacomunicacion.es\/#website"},"datePublished":"2012-10-10T08:32:49+00:00","breadcrumb":{"@id":"https:\/\/proacomunicacion.es\/enrique_calatrava\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/proacomunicacion.es\/enrique_calatrava\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/proacomunicacion.es\/enrique_calatrava\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/proacomunicacion.es\/"},{"@type":"ListItem","position":2,"name":"Enrique Calatrava, Director de Marketing y Comunicaci\u00f3n de Banco Madrid, participa en el Observatorio Proa de la Comunicaci\u00f3n"}]},{"@type":"WebSite","@id":"https:\/\/proacomunicacion.es\/#website","url":"https:\/\/proacomunicacion.es\/","name":"PROA Communication","description":"Corporate Communications Agency in Madrid, Barcelona and Galicia.","publisher":{"@id":"https:\/\/proacomunicacion.es\/#organization"},"alternateName":"PROA Comunicaci\u00f3n","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/proacomunicacion.es\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/proacomunicacion.es\/#organization","name":"PROA Communication","alternateName":"PROA Comunicaci\u00f3n","url":"https:\/\/proacomunicacion.es\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/proacomunicacion.es\/#\/schema\/logo\/image\/","url":"https:\/\/proacomunicacion.es\/wp-content\/uploads\/2024\/01\/Logo_Light.svg","contentUrl":"https:\/\/proacomunicacion.es\/wp-content\/uploads\/2024\/01\/Logo_Light.svg","width":136,"height":33,"caption":"PROA Comunicaci\u00f3n"},"image":{"@id":"https:\/\/proacomunicacion.es\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/proacomunica","https:\/\/es.linkedin.com\/company\/proa-comunicacion_2","https:\/\/www.instagram.com\/proacomunica\/","https:\/\/www.youtube.com\/@proacomunicacion","https:\/\/es.wikipedia.org\/wiki\/PROA_Comunicacin"]},{"@type":"Person","@id":"https:\/\/proacomunicacion.es\/#\/schema\/person\/f80dc8938ea94e7f8aa1e8dc716d5a60","name":"PROA Communication","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/proacomunicacion.es\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/394c93c195ff19b00e79d66a42971657a01de9f2740b97148d0f14a1e1a359b7?s=96&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/394c93c195ff19b00e79d66a42971657a01de9f2740b97148d0f14a1e1a359b7?s=96&r=g","caption":"PROA Comunicaci\u00f3n"}}]}},"_links":{"self":[{"href":"https:\/\/proacomunicacion.es\/en\/wp-json\/wp\/v2\/posts\/17","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/proacomunicacion.es\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/proacomunicacion.es\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/proacomunicacion.es\/en\/wp-json\/wp\/v2\/users\/28"}],"replies":[{"embeddable":true,"href":"https:\/\/proacomunicacion.es\/en\/wp-json\/wp\/v2\/comments?post=17"}],"version-history":[{"count":0,"href":"https:\/\/proacomunicacion.es\/en\/wp-json\/wp\/v2\/posts\/17\/revisions"}],"wp:attachment":[{"href":"https:\/\/proacomunicacion.es\/en\/wp-json\/wp\/v2\/media?parent=17"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/proacomunicacion.es\/en\/wp-json\/wp\/v2\/categories?post=17"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/proacomunicacion.es\/en\/wp-json\/wp\/v2\/tags?post=17"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}