{"id":17289,"date":"2020-03-26T11:29:50","date_gmt":"2020-03-26T10:29:50","guid":{"rendered":"https:\/\/proacomunicacion.es\/?p=17289"},"modified":"2020-03-26T11:29:50","modified_gmt":"2020-03-26T10:29:50","slug":"how-to-manage-a-digital-crisis","status":"publish","type":"post","link":"https:\/\/proacomunicacion.es\/en\/como-gestionar-una-crisis-digital\/","title":{"rendered":"How to manage a digital crisis"},"content":{"rendered":"<p style=\"text-align: justify;\">B\u00e1rbara Yuste, head of digital communication at Proa Comunicaci\u00f3n, explains how to manage a digital crisis. Transparency and speed are two essential factors when faced with a crisis scenario in the digital environment, especially at times like the ones we are experiencing these days. Companies and institutions have to be prepared today more than ever to effectively combat any situation that jeopardises their reputation. To this end, it is essential that action protocols are drawn up to prevent hasty decisions from being taken that could further spread the source of the conflict. Speed is vital, but without haste and lack of judgement.<\/p>\n<p style=\"text-align: justify;\">At Proa Comunicaci\u00f3n we help organisations to manage all types of crises that may arise in the digital sphere with plans adapted to their needs, but always based on analysis, transparent communication and constant monitoring.<\/p>\n<p><iframe src=\"https:\/\/www.youtube.com\/embed\/DIS6GLFU1Pk\" width=\"960\" height=\"545\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\"><\/span><\/iframe><\/p>","protected":false},"excerpt":{"rendered":"<p>B\u00e1rbara Yuste, responsable del \u00e1rea de comunicaci\u00f3n digital de Proa Comunicaci\u00f3n, detalla c\u00f3mo gestionar una crisis digital. Transparencia y rapidez son dos factores esenciales ante un escenario de crisis en el entorno digital, especialmente en momentos como los que estamos viviendo estos d\u00edas. Empresas e instituciones tienen que estar preparadas hoy m\u00e1s que nunca para [&hellip;]<\/p>\n","protected":false},"author":28,"featured_media":17290,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[176],"tags":[],"class_list":["post-17289","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>C\u00f3mo gestionar una crisis digital - PROA Comunicaci\u00f3n<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/proacomunicacion.es\/en\/how-to-manage-a-digital-crisis\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"C\u00f3mo gestionar una crisis digital - PROA Comunicaci\u00f3n\" \/>\n<meta property=\"og:description\" content=\"B\u00e1rbara Yuste, responsable del \u00e1rea de comunicaci\u00f3n digital de Proa Comunicaci\u00f3n, detalla c\u00f3mo gestionar una crisis digital. Transparencia y rapidez son dos factores esenciales ante un escenario de crisis en el entorno digital, especialmente en momentos como los que estamos viviendo estos d\u00edas. Empresas e instituciones tienen que estar preparadas hoy m\u00e1s que nunca para [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/proacomunicacion.es\/en\/how-to-manage-a-digital-crisis\/\" \/>\n<meta property=\"og:site_name\" content=\"PROA Comunicaci\u00f3n\" \/>\n<meta property=\"article:published_time\" content=\"2020-03-26T10:29:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/proacomunicacion.es\/wp-content\/uploads\/2025\/08\/Firefly_radio-de-barco-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1414\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"PROA Comunicaci\u00f3n\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@proacomunica\" \/>\n<meta name=\"twitter:site\" content=\"@proacomunica\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"PROA Comunicaci\u00f3n\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/proacomunicacion.es\/como-gestionar-una-crisis-digital\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/proacomunicacion.es\/como-gestionar-una-crisis-digital\/\"},\"author\":{\"name\":\"PROA Comunicaci\u00f3n\",\"@id\":\"https:\/\/proacomunicacion.es\/#\/schema\/person\/f80dc8938ea94e7f8aa1e8dc716d5a60\"},\"headline\":\"C\u00f3mo gestionar una crisis digital\",\"datePublished\":\"2020-03-26T10:29:50+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/proacomunicacion.es\/como-gestionar-una-crisis-digital\/\"},\"wordCount\":160,\"publisher\":{\"@id\":\"https:\/\/proacomunicacion.es\/#organization\"},\"image\":{\"@id\":\"https:\/\/proacomunicacion.es\/como-gestionar-una-crisis-digital\/#primaryimage\"},\"thumbnailUrl\":\"\",\"articleSection\":[\"Blog\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/proacomunicacion.es\/como-gestionar-una-crisis-digital\/\",\"url\":\"https:\/\/proacomunicacion.es\/como-gestionar-una-crisis-digital\/\",\"name\":\"C\u00f3mo gestionar una crisis digital - 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