{"id":222,"date":"2013-03-15T14:39:19","date_gmt":"2013-03-15T13:39:19","guid":{"rendered":"http:\/\/proacomunicacion.es\/?p=222"},"modified":"2013-03-15T14:39:19","modified_gmt":"2013-03-15T13:39:19","slug":"aristoteles-communication","status":"publish","type":"post","link":"https:\/\/proacomunicacion.es\/en\/aristoteles-comunicacion\/","title":{"rendered":"Aristotle and communication"},"content":{"rendered":"<p>For <a href=\"https:\/\/proacomunicacion.es\/en\/consultoria-comunicacion-corporativa\/leadership-and-corporate-positioning\/\">improving the communication of our companies<\/a> perhaps we should go back to the origins. Recalling the elements identified by <a target=\"_blank\" href=\"https:\/\/es.wikipedia.org\/wiki\/Arist%C3%B3teles\" rel=\"noopener\">Aristotle in Ancient Greece<\/a>What makes someone a good communicator? Let's remember the basics of effective communication: <i>ethos<\/i>, <i>pathos<\/i> y <i>logos<\/i>.<\/p>\n<p><b><i>Ethos<\/i><\/b> is essentially your credibility. The reason why people should believe what you are saying. In some cases the <i>ethos <\/i>comes from one's hierarchy within an organisation, although it is also often the case that such credibility is demonstrated by mastery of some technical skill in a specific area. Very high levels of integrity and character must also be conveyed in some way.<a href=\" https:\/\/proacomunicacion.es\/wp-content\/uploads\/2013\/03\/150313_Arist\u00f3teles.jpg\"><img fetchpriority=\"high\" decoding=\"async\" class=\"size-medium wp-image-223 alignleft\" src=\" https:\/\/proacomunicacion.es\/wp-content\/uploads\/2013\/03\/150313_Arist\u00f3teles-300x225.jpg\" alt=\"150313_Aristotle\" width=\"300\" height=\"225\" \/><\/a><\/p>\n<p><b><i>Pathos<\/i><\/b><i> <\/i>is about making an emotional connection. The importance and power of making emotional connections. This is increasingly important in today's business leader competencies: giving a person your attention as if nothing else is more important, showing a genuine interest in the professional development of team members, and demonstrating enthusiasm about the progress of the organisation and the individuals who facilitate its growth. The <i>pathos<\/i> is ultimately the most important element in the perception of the leader as an effective communicator.<\/p>\n<p>But all the authority and empathy would be meaningless if the interlocutors do not understand what they are being talked about or how certain conclusions have been reached: the <b><i>logos<\/i><\/b>. Most managers are asked to provide some kind of analysis to make their decisions understandable. Accumulating data is not the same as presenting it clearly.<\/p>\n<p><i>Ethos<\/i>, <i>pathos<\/i> y <i>logos <\/i>are mutually reinforcing elements of communication. The effective combination of all three is the way to achieve optimal communication. As we read the newspapers these days of turbulence, we see that many of our business leaders are failing in one of these three elements, if not all three. Perhaps, in addition to immersing ourselves fully in the digital world, we should re-read Aristotle's texts.<\/p>\n<p><strong>Luc\u00eda Casanueva<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>Para mejorar la comunicaci\u00f3n de nuestras empresas quiz\u00e1 deber\u00edamos remontarnos\u00a0a los or\u00edgenes. Recordar los elementos identificados por Arist\u00f3teles en la Antigua Grecia: \u00bfQu\u00e9 hace de alguien un buen comunicador? Recordemos las bases de cualquier comunicaci\u00f3n efectiva: ethos, pathos y logos. Ethos es esencialmente tu credibilidad. La raz\u00f3n por la cual la gente deber\u00eda creer lo [&hellip;]<\/p>\n","protected":false},"author":28,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[36,65,66,67,26,68,69,70,71,72,73,74,75,76,77,78,79,80,7],"class_list":["post-222","post","type-post","status-publish","format-standard","hentry","category-actualidad-proa","tag-agencias-de-comunicacion","tag-agencias-de-comunicacion-corporativa","tag-aristoteles","tag-comunicacion","tag-comunicacion-corporativa","tag-consultora-de-comunicacion-corporativa","tag-consultores-de-comunicacion","tag-consultores-de-comunicacion-corporativa","tag-consultoria-de-comunicacion","tag-consultoria-de-comunicacion-corporativa","tag-consultoria-estrategica","tag-consultoria-estrategica-de-comunicacion","tag-credibilidad","tag-empatia","tag-ethos","tag-liderazgo","tag-logos","tag-pathos","tag-proa-comunicacion"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Arist\u00f3teles y la comunicaci\u00f3n - Blog Comunicaci\u00f3n y Reputaci\u00f3n<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/proacomunicacion.es\/en\/aristoteles-communication\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Arist\u00f3teles y la comunicaci\u00f3n - Blog Comunicaci\u00f3n y Reputaci\u00f3n\" \/>\n<meta property=\"og:description\" content=\"Para mejorar la comunicaci\u00f3n de nuestras empresas quiz\u00e1 deber\u00edamos remontarnos\u00a0a los or\u00edgenes. Recordar los elementos identificados por Arist\u00f3teles en la Antigua Grecia: \u00bfQu\u00e9 hace de alguien un buen comunicador? Recordemos las bases de cualquier comunicaci\u00f3n efectiva: ethos, pathos y logos. Ethos es esencialmente tu credibilidad. 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