{"id":22494,"date":"2020-11-25T15:44:20","date_gmt":"2020-11-25T14:44:20","guid":{"rendered":"https:\/\/proacomunicacion.es\/?p=22494"},"modified":"2020-11-25T15:44:20","modified_gmt":"2020-11-25T14:44:20","slug":"tresmares-capital-trusts-proa-for-the-production-of-its-new-corporate-video","status":"publish","type":"post","link":"https:\/\/proacomunicacion.es\/en\/tresmares-capital-confia-en-proa-para-la-produccion-de-su-nuevo-video-corporativo\/","title":{"rendered":"<span class=\"dash\">--<\/span> TRESMARES CAPITAL trusts PROA for the production of its new corporate video\u00a0"},"content":{"rendered":"<p>The result is a 2' 30'' audiovisual, of great emotional depth. In the words of Ben Kendall, PROA's creative director: \"The film is a great success.<em>The creative journey has been long, but very rewarding: in the middle of the scriptwriting process, we have seen how the whole world has changed - as a result of the pandemic - and we have had to find a way to adapt the messages and the communication of the company's core values to this new reality.<\/em>.\"<\/p>\n<p>The filming took place in two large blocks: first at the facilities of different TRESMARES clients located in La Rioja, and then on the Pico Tres Mares, the Cantabrian mountain that gives its name and identity to the company itself.<\/p>\n<p><iframe title=\"Tresmares Capital Let&#039;s change the future together!\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/RaNEo2qgjAw?feature=oembed&#038;enablejsapi=1&#038;origin=https:\/\/proacomunicacion.es\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p>\"<em>We wanted to tell a story of personal effort and self-improvement - that of a runner - and capture it in the Pico Tres Mares itself as a direct metaphor for the company's spirit of active collaboration in helping its customers reach their maximum growth potential\".\u00a0 <\/em>It took several weeks to get the optimal conditions for filming with film cameras and drones in the high mountains,\" said the filmmaker.<em>but the whole team was dedicated to getting the powerful images we needed.<\/em>\"and tell something that reflects the spirit and philosophy of the company led by Borja Oyarz\u00e1bal and Borja P\u00e9rez.  The filming and post-production were directly supervised by David V\u00e1zquez and Juan Rubio on behalf of the company.<\/p>\n<h2><strong>This text may be reproduced provided that PROA is cited as the primary source.<\/strong><\/h2>","protected":false},"excerpt":{"rendered":"<p>El resultado ha sido un audiovisual de unos 2\u2019 30\u2019\u2019, de gran calado emocional. En palabras de Ben Kendall, director creativo de PROA: \u201cEl camino creativo ha sido largo, pero muy gratificante:\u00a0en pleno proceso de guionizaci\u00f3n, hemos visto c\u00f3mo el mundo entero ha cambiado -a ra\u00edz de la pandemia- y hemos tenido que encontrar la [&hellip;]<\/p>\n","protected":false},"author":28,"featured_media":22495,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[131],"tags":[347],"class_list":["post-22494","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias","tag-proa-es"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u2014\u2014 TRESMARES CAPITAL conf\u00eda en PROA para la producci\u00f3n de su nuevo v\u00eddeo corporativo\u00a0 - PROA Comunicaci\u00f3n<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/proacomunicacion.es\/en\/tresmares-capital-trusts-proa-for-the-production-of-its-new-corporate-video\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u2014\u2014 TRESMARES CAPITAL conf\u00eda en PROA para la producci\u00f3n de su nuevo v\u00eddeo corporativo\u00a0 - PROA Comunicaci\u00f3n\" \/>\n<meta property=\"og:description\" content=\"El resultado ha sido un audiovisual de unos 2\u2019 30\u2019\u2019, de gran calado emocional. En palabras de Ben Kendall, director creativo de PROA: \u201cEl camino creativo ha sido largo, pero muy gratificante:\u00a0en pleno proceso de guionizaci\u00f3n, hemos visto c\u00f3mo el mundo entero ha cambiado -a ra\u00edz de la pandemia- y hemos tenido que encontrar la [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/proacomunicacion.es\/en\/tresmares-capital-trusts-proa-for-the-production-of-its-new-corporate-video\/\" \/>\n<meta property=\"og:site_name\" content=\"PROA Comunicaci\u00f3n\" \/>\n<meta property=\"article:published_time\" content=\"2020-11-25T14:44:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/proacomunicacion.es\/wp-content\/uploads\/2025\/08\/Firefly_radio-de-barco-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1414\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"PROA Comunicaci\u00f3n\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@proacomunica\" \/>\n<meta name=\"twitter:site\" content=\"@proacomunica\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"PROA Comunicaci\u00f3n\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/proacomunicacion.es\/tresmares-capital-confia-en-proa-para-la-produccion-de-su-nuevo-video-corporativo\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/proacomunicacion.es\/tresmares-capital-confia-en-proa-para-la-produccion-de-su-nuevo-video-corporativo\/\"},\"author\":{\"name\":\"PROA Comunicaci\u00f3n\",\"@id\":\"https:\/\/proacomunicacion.es\/#\/schema\/person\/f80dc8938ea94e7f8aa1e8dc716d5a60\"},\"headline\":\"\u2014\u2014 TRESMARES CAPITAL conf\u00eda en PROA para la producci\u00f3n de su nuevo v\u00eddeo corporativo\u00a0\",\"datePublished\":\"2020-11-25T14:44:20+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/proacomunicacion.es\/tresmares-capital-confia-en-proa-para-la-produccion-de-su-nuevo-video-corporativo\/\"},\"wordCount\":308,\"publisher\":{\"@id\":\"https:\/\/proacomunicacion.es\/#organization\"},\"image\":{\"@id\":\"https:\/\/proacomunicacion.es\/tresmares-capital-confia-en-proa-para-la-produccion-de-su-nuevo-video-corporativo\/#primaryimage\"},\"thumbnailUrl\":\"\",\"keywords\":[\"PROA\"],\"articleSection\":[\"Noticias\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/proacomunicacion.es\/tresmares-capital-confia-en-proa-para-la-produccion-de-su-nuevo-video-corporativo\/\",\"url\":\"https:\/\/proacomunicacion.es\/tresmares-capital-confia-en-proa-para-la-produccion-de-su-nuevo-video-corporativo\/\",\"name\":\"\u2014\u2014 TRESMARES CAPITAL conf\u00eda en PROA para la producci\u00f3n de su nuevo v\u00eddeo corporativo\u00a0 - 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