{"id":22918,"date":"2021-02-11T09:46:07","date_gmt":"2021-02-11T08:46:07","guid":{"rendered":"https:\/\/proacomunicacion.es\/?p=22918"},"modified":"2021-02-11T09:46:07","modified_gmt":"2021-02-11T08:46:07","slug":"manuel-bermejo-communication-plays-a-key-role-in-family-businesses","status":"publish","type":"post","link":"https:\/\/proacomunicacion.es\/en\/manuel-bermejo-la-comunicacion-juega-un-papel-fundamental-en-las-empresas-familiares\/","title":{"rendered":"Manuel Bermejo <span class=\"dash\">--<\/span> \"Communication plays a key role in family businesses\"."},"content":{"rendered":"<p><span style=\"font-size: 16px; line-height: 28px;\"><strong><span style=\"font-size: 16px; line-height: 24px;\">Manuel Bermejo, Chairman of The Family Advisory Group,<\/span><\/strong><span style=\"font-size: 16px; line-height: 24px;\"> talks with <\/span><strong><span style=\"font-size: 16px; line-height: 24px;\">B\u00e1rbara Yuste, head of PROA's Digital Area, <\/span><\/strong><span style=\"font-size: 16px; line-height: 24px;\">on the challenges facing family businesses in the face of the COVID-19 pandemic, his new book \"The Family Business in the face of the COVID-19 pandemic\".<\/span><span style=\"font-size: 16px; line-height: 24px;\">The entrepreneurial family. 21 keys to the continuity of the family business\" and the importance of communication in its development.\u00a0<\/span><\/span><\/p>\n<p><iframe title=\"Manuel Bermejo: &quot;Communication plays a fundamental role in family businesses&quot;.\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/5GVMhZllK4k?feature=oembed&#038;enablejsapi=1&#038;origin=https:\/\/proacomunicacion.es\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<h3>This video may be reproduced provided that PROA is credited as the original source.<\/h3>","protected":false},"excerpt":{"rendered":"<p>Manuel Bermejo, presidente de The Family Advisory Group, conversa con B\u00e1rbara Yuste, responsable del \u00c1rea Digital de PROA, sobre los desaf\u00edos de la empresa familiar ante la pandemia de la COVID-19, su nuevo libro \u00abLa familia empresaria. 21 claves para la continuidad de la empresa familiar\u00bb y la importancia de la comunicaci\u00f3n en su desarrollo.\u00a0 [&hellip;]<\/p>\n","protected":false},"author":28,"featured_media":22927,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[176],"tags":[],"class_list":["post-22918","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Manuel Bermejo \u2014\u2014 &quot;La comunicaci\u00f3n juega un papel fundamental en las empresas familiares&quot; - PROA Comunicaci\u00f3n<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/proacomunicacion.es\/en\/manuel-bermejo-communication-plays-a-key-role-in-family-businesses\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Manuel Bermejo \u2014\u2014 &quot;La comunicaci\u00f3n juega un papel fundamental en las empresas familiares&quot; - PROA Comunicaci\u00f3n\" \/>\n<meta property=\"og:description\" content=\"Manuel Bermejo, presidente de The Family Advisory Group, conversa con B\u00e1rbara Yuste, responsable del \u00c1rea Digital de PROA, sobre los desaf\u00edos de la empresa familiar ante la pandemia de la COVID-19, su nuevo libro \u00abLa familia empresaria. 21 claves para la continuidad de la empresa familiar\u00bb y la importancia de la comunicaci\u00f3n en su desarrollo.\u00a0 [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/proacomunicacion.es\/en\/manuel-bermejo-communication-plays-a-key-role-in-family-businesses\/\" \/>\n<meta property=\"og:site_name\" content=\"PROA Comunicaci\u00f3n\" \/>\n<meta property=\"article:published_time\" content=\"2021-02-11T08:46:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/proacomunicacion.es\/wp-content\/uploads\/2025\/08\/Firefly_radio-de-barco-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1414\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"PROA Comunicaci\u00f3n\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@proacomunica\" \/>\n<meta name=\"twitter:site\" content=\"@proacomunica\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"PROA Comunicaci\u00f3n\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/proacomunicacion.es\/manuel-bermejo-la-comunicacion-juega-un-papel-fundamental-en-las-empresas-familiares\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/proacomunicacion.es\/manuel-bermejo-la-comunicacion-juega-un-papel-fundamental-en-las-empresas-familiares\/\"},\"author\":{\"name\":\"PROA Comunicaci\u00f3n\",\"@id\":\"https:\/\/proacomunicacion.es\/#\/schema\/person\/f80dc8938ea94e7f8aa1e8dc716d5a60\"},\"headline\":\"Manuel Bermejo \u2014\u2014 \u00abLa comunicaci\u00f3n juega un papel fundamental en las empresas familiares\u00bb\",\"datePublished\":\"2021-02-11T08:46:07+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/proacomunicacion.es\/manuel-bermejo-la-comunicacion-juega-un-papel-fundamental-en-las-empresas-familiares\/\"},\"wordCount\":95,\"publisher\":{\"@id\":\"https:\/\/proacomunicacion.es\/#organization\"},\"image\":{\"@id\":\"https:\/\/proacomunicacion.es\/manuel-bermejo-la-comunicacion-juega-un-papel-fundamental-en-las-empresas-familiares\/#primaryimage\"},\"thumbnailUrl\":\"\",\"articleSection\":[\"Blog\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/proacomunicacion.es\/manuel-bermejo-la-comunicacion-juega-un-papel-fundamental-en-las-empresas-familiares\/\",\"url\":\"https:\/\/proacomunicacion.es\/manuel-bermejo-la-comunicacion-juega-un-papel-fundamental-en-las-empresas-familiares\/\",\"name\":\"Manuel Bermejo \u2014\u2014 \\\"La comunicaci\u00f3n juega un papel fundamental en las empresas familiares\\\" - PROA Comunicaci\u00f3n\",\"isPartOf\":{\"@id\":\"https:\/\/proacomunicacion.es\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/proacomunicacion.es\/manuel-bermejo-la-comunicacion-juega-un-papel-fundamental-en-las-empresas-familiares\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/proacomunicacion.es\/manuel-bermejo-la-comunicacion-juega-un-papel-fundamental-en-las-empresas-familiares\/#primaryimage\"},\"thumbnailUrl\":\"\",\"datePublished\":\"2021-02-11T08:46:07+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/proacomunicacion.es\/manuel-bermejo-la-comunicacion-juega-un-papel-fundamental-en-las-empresas-familiares\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/proacomunicacion.es\/manuel-bermejo-la-comunicacion-juega-un-papel-fundamental-en-las-empresas-familiares\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/proacomunicacion.es\/manuel-bermejo-la-comunicacion-juega-un-papel-fundamental-en-las-empresas-familiares\/#primaryimage\",\"url\":\"\",\"contentUrl\":\"\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/proacomunicacion.es\/manuel-bermejo-la-comunicacion-juega-un-papel-fundamental-en-las-empresas-familiares\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/proacomunicacion.es\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Manuel Bermejo \u2014\u2014 \u00abLa comunicaci\u00f3n juega un papel fundamental en las empresas familiares\u00bb\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/proacomunicacion.es\/#website\",\"url\":\"https:\/\/proacomunicacion.es\/\",\"name\":\"PROA Comunicaci\u00f3n\",\"description\":\"Agencia de Comunicaci\u00f3n Corporativa en Madrid, Barcelona y Galicia.\",\"publisher\":{\"@id\":\"https:\/\/proacomunicacion.es\/#organization\"},\"alternateName\":\"PROA Comunicaci\u00f3n\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/proacomunicacion.es\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/proacomunicacion.es\/#organization\",\"name\":\"PROA Comunicaci\u00f3n\",\"alternateName\":\"PROA Comunicaci\u00f3n\",\"url\":\"https:\/\/proacomunicacion.es\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/proacomunicacion.es\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/proacomunicacion.es\/wp-content\/uploads\/2024\/01\/Logo_Light.svg\",\"contentUrl\":\"https:\/\/proacomunicacion.es\/wp-content\/uploads\/2024\/01\/Logo_Light.svg\",\"width\":136,\"height\":33,\"caption\":\"PROA Comunicaci\u00f3n\"},\"image\":{\"@id\":\"https:\/\/proacomunicacion.es\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/x.com\/proacomunica\",\"https:\/\/es.linkedin.com\/company\/proa-comunicacion_2\",\"https:\/\/www.instagram.com\/proacomunica\/\",\"https:\/\/www.youtube.com\/@proacomunicacion\",\"https:\/\/es.wikipedia.org\/wiki\/PROA_Comunicacin\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/proacomunicacion.es\/#\/schema\/person\/f80dc8938ea94e7f8aa1e8dc716d5a60\",\"name\":\"PROA Comunicaci\u00f3n\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/proacomunicacion.es\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/394c93c195ff19b00e79d66a42971657a01de9f2740b97148d0f14a1e1a359b7?s=96&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/394c93c195ff19b00e79d66a42971657a01de9f2740b97148d0f14a1e1a359b7?s=96&r=g\",\"caption\":\"PROA Comunicaci\u00f3n\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Manuel Bermejo -- \"Communication plays a fundamental role in family businesses\" - PROA Comunicaci\u00f3n","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/proacomunicacion.es\/en\/manuel-bermejo-communication-plays-a-key-role-in-family-businesses\/","og_locale":"en_GB","og_type":"article","og_title":"Manuel Bermejo \u2014\u2014 \"La comunicaci\u00f3n juega un papel fundamental en las empresas familiares\" - PROA Comunicaci\u00f3n","og_description":"Manuel Bermejo, presidente de The Family Advisory Group, conversa con B\u00e1rbara Yuste, responsable del \u00c1rea Digital de PROA, sobre los desaf\u00edos de la empresa familiar ante la pandemia de la COVID-19, su nuevo libro \u00abLa familia empresaria. 21 claves para la continuidad de la empresa familiar\u00bb y la importancia de la comunicaci\u00f3n en su desarrollo.\u00a0 [&hellip;]","og_url":"https:\/\/proacomunicacion.es\/en\/manuel-bermejo-communication-plays-a-key-role-in-family-businesses\/","og_site_name":"PROA Comunicaci\u00f3n","article_published_time":"2021-02-11T08:46:07+00:00","og_image":[{"width":2560,"height":1414,"url":"https:\/\/proacomunicacion.es\/wp-content\/uploads\/2025\/08\/Firefly_radio-de-barco-scaled.jpg","type":"image\/jpeg"}],"author":"PROA Comunicaci\u00f3n","twitter_card":"summary_large_image","twitter_creator":"@proacomunica","twitter_site":"@proacomunica","twitter_misc":{"Written by":"PROA Comunicaci\u00f3n","Estimated reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/proacomunicacion.es\/manuel-bermejo-la-comunicacion-juega-un-papel-fundamental-en-las-empresas-familiares\/#article","isPartOf":{"@id":"https:\/\/proacomunicacion.es\/manuel-bermejo-la-comunicacion-juega-un-papel-fundamental-en-las-empresas-familiares\/"},"author":{"name":"PROA Comunicaci\u00f3n","@id":"https:\/\/proacomunicacion.es\/#\/schema\/person\/f80dc8938ea94e7f8aa1e8dc716d5a60"},"headline":"Manuel Bermejo \u2014\u2014 \u00abLa comunicaci\u00f3n juega un papel fundamental en las empresas familiares\u00bb","datePublished":"2021-02-11T08:46:07+00:00","mainEntityOfPage":{"@id":"https:\/\/proacomunicacion.es\/manuel-bermejo-la-comunicacion-juega-un-papel-fundamental-en-las-empresas-familiares\/"},"wordCount":95,"publisher":{"@id":"https:\/\/proacomunicacion.es\/#organization"},"image":{"@id":"https:\/\/proacomunicacion.es\/manuel-bermejo-la-comunicacion-juega-un-papel-fundamental-en-las-empresas-familiares\/#primaryimage"},"thumbnailUrl":"","articleSection":["Blog"],"inLanguage":"en-GB"},{"@type":"WebPage","@id":"https:\/\/proacomunicacion.es\/manuel-bermejo-la-comunicacion-juega-un-papel-fundamental-en-las-empresas-familiares\/","url":"https:\/\/proacomunicacion.es\/manuel-bermejo-la-comunicacion-juega-un-papel-fundamental-en-las-empresas-familiares\/","name":"Manuel Bermejo -- \"Communication plays a fundamental role in family businesses\" - PROA Comunicaci\u00f3n","isPartOf":{"@id":"https:\/\/proacomunicacion.es\/#website"},"primaryImageOfPage":{"@id":"https:\/\/proacomunicacion.es\/manuel-bermejo-la-comunicacion-juega-un-papel-fundamental-en-las-empresas-familiares\/#primaryimage"},"image":{"@id":"https:\/\/proacomunicacion.es\/manuel-bermejo-la-comunicacion-juega-un-papel-fundamental-en-las-empresas-familiares\/#primaryimage"},"thumbnailUrl":"","datePublished":"2021-02-11T08:46:07+00:00","breadcrumb":{"@id":"https:\/\/proacomunicacion.es\/manuel-bermejo-la-comunicacion-juega-un-papel-fundamental-en-las-empresas-familiares\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/proacomunicacion.es\/manuel-bermejo-la-comunicacion-juega-un-papel-fundamental-en-las-empresas-familiares\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/proacomunicacion.es\/manuel-bermejo-la-comunicacion-juega-un-papel-fundamental-en-las-empresas-familiares\/#primaryimage","url":"","contentUrl":""},{"@type":"BreadcrumbList","@id":"https:\/\/proacomunicacion.es\/manuel-bermejo-la-comunicacion-juega-un-papel-fundamental-en-las-empresas-familiares\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/proacomunicacion.es\/"},{"@type":"ListItem","position":2,"name":"Manuel Bermejo \u2014\u2014 \u00abLa comunicaci\u00f3n juega un papel fundamental en las empresas familiares\u00bb"}]},{"@type":"WebSite","@id":"https:\/\/proacomunicacion.es\/#website","url":"https:\/\/proacomunicacion.es\/","name":"PROA Communication","description":"Corporate Communications Agency in Madrid, Barcelona and Galicia.","publisher":{"@id":"https:\/\/proacomunicacion.es\/#organization"},"alternateName":"PROA Comunicaci\u00f3n","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/proacomunicacion.es\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/proacomunicacion.es\/#organization","name":"PROA Communication","alternateName":"PROA Comunicaci\u00f3n","url":"https:\/\/proacomunicacion.es\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/proacomunicacion.es\/#\/schema\/logo\/image\/","url":"https:\/\/proacomunicacion.es\/wp-content\/uploads\/2024\/01\/Logo_Light.svg","contentUrl":"https:\/\/proacomunicacion.es\/wp-content\/uploads\/2024\/01\/Logo_Light.svg","width":136,"height":33,"caption":"PROA Comunicaci\u00f3n"},"image":{"@id":"https:\/\/proacomunicacion.es\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/proacomunica","https:\/\/es.linkedin.com\/company\/proa-comunicacion_2","https:\/\/www.instagram.com\/proacomunica\/","https:\/\/www.youtube.com\/@proacomunicacion","https:\/\/es.wikipedia.org\/wiki\/PROA_Comunicacin"]},{"@type":"Person","@id":"https:\/\/proacomunicacion.es\/#\/schema\/person\/f80dc8938ea94e7f8aa1e8dc716d5a60","name":"PROA Communication","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/proacomunicacion.es\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/394c93c195ff19b00e79d66a42971657a01de9f2740b97148d0f14a1e1a359b7?s=96&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/394c93c195ff19b00e79d66a42971657a01de9f2740b97148d0f14a1e1a359b7?s=96&r=g","caption":"PROA Comunicaci\u00f3n"}}]}},"_links":{"self":[{"href":"https:\/\/proacomunicacion.es\/en\/wp-json\/wp\/v2\/posts\/22918","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/proacomunicacion.es\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/proacomunicacion.es\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/proacomunicacion.es\/en\/wp-json\/wp\/v2\/users\/28"}],"replies":[{"embeddable":true,"href":"https:\/\/proacomunicacion.es\/en\/wp-json\/wp\/v2\/comments?post=22918"}],"version-history":[{"count":0,"href":"https:\/\/proacomunicacion.es\/en\/wp-json\/wp\/v2\/posts\/22918\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/proacomunicacion.es\/en\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/proacomunicacion.es\/en\/wp-json\/wp\/v2\/media?parent=22918"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/proacomunicacion.es\/en\/wp-json\/wp\/v2\/categories?post=22918"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/proacomunicacion.es\/en\/wp-json\/wp\/v2\/tags?post=22918"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}