{"id":23700,"date":"2021-05-12T13:39:10","date_gmt":"2021-05-12T11:39:10","guid":{"rendered":"https:\/\/proacomunicacion.es\/?p=23700"},"modified":"2021-05-12T13:39:10","modified_gmt":"2021-05-12T11:39:10","slug":"pablo-de-villota-chronicle-of-the-presentation-of-the-book-biography-of-emilio-de-villota-2","status":"publish","type":"post","link":"https:\/\/proacomunicacion.es\/en\/pablo-de-villota-cronica-de-la-presentacion-del-libro-biografia-de-emilio-de-villota\/","title":{"rendered":"Pablo de Villota <span class=\"dash\">--<\/span> Chronicle of the presentation of the book biography of Emilio de Villota\u00a0\u00a0"},"content":{"rendered":"<p>Last week we had the honour of presenting the book biography of <strong>Emilio de Villota<\/strong>by Alfredo Filippone and published by Motorpress Iberica.<\/p>\n<p>This is a book that, beyond narrating the adventures of a Spaniard trying to make a place for himself in the then inaccessible world of Formula 1 at the end of the 1970s, takes us back to a time when Spain as a country was trying to open up to the world and the difficulties that it entailed for sportsmen and sportswomen and sponsoring companies to make a place for themselves in the global concert.<\/p>\n<p>Emilio laid the foundations for the talent of drivers such as Carlos Sainz - author of the book's prologue - and Fernando Alonso to flourish and for Spanish companies to believe in sports sponsorship as a marketing tool. Because Emilio, beyond his worth as a driver, was one of the main pioneers of sports marketing in Spain. Many years before concepts such as 'merchandising', 'branded content', 'promotional tours' or sponsorship activations in the media were common currency, the Madrid-born Emilio was a pioneer in developing many of the fundamentals of sports sponsorship.<\/p>\n<p>It should be borne in mind that at that time there were only two television channels and, of course, no races were broadcast. Despite this, Emilio managed with audacity and tenacity to always offer a good return on investment to his sponsors, as well as to create the first Spanish Formula 1 team in history, and to become the first professional racing driver of his time.<\/p>\n<p>The book can be purchased at newsstands or through the online shop of motorpress ib\u00e9rica. Click on the following link <a href=\"https:\/\/youtu.be\/HkUZ3fc0IFs\">https:\/\/youtu.be\/HkUZ3fc0IFs<\/a> you can watch a video of the event with statements from the protagonist of the book, as well as Alfredo Filippone the author and Mar\u00eda Wandosell CEO of Motorpress Iberica as editor.<\/p>\n<h2>This text may be reproduced provided that PROA is credited as the original source.<\/h2>","protected":false},"excerpt":{"rendered":"<p>La pasada semana tuvimos el honor de presentar la el libro biograf\u00eda de Emilio de Villota, obra de Alfredo Filippone y editado por Motorpress Iberica. Se trata de un libro que m\u00e1s all\u00e1 de narrar las peripecias de un espa\u00f1ol tratando de abrirse hueco en el entonces inaccesible mundo de la F\u00f3rmula 1 de finales [&hellip;]<\/p>\n","protected":false},"author":28,"featured_media":23710,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[176],"tags":[67,344,198,347,410],"class_list":["post-23700","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-comunicacion","tag-comunicacion-empresarial","tag-pablo-de-villota","tag-proa-es","tag-tiktok"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Pablo de Villota \u2014\u2014 Cr\u00f3nica de la presentaci\u00f3n del libro biograf\u00eda de Emilio de Villota\u00a0\u00a0 - PROA Comunicaci\u00f3n<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/proacomunicacion.es\/en\/pablo-de-villota-chronicle-of-the-presentation-of-the-book-biography-of-emilio-de-villota-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pablo de Villota \u2014\u2014 Cr\u00f3nica de la presentaci\u00f3n del libro biograf\u00eda de Emilio de Villota\u00a0\u00a0 - PROA Comunicaci\u00f3n\" \/>\n<meta property=\"og:description\" content=\"La pasada semana tuvimos el honor de presentar la el libro biograf\u00eda de Emilio de Villota, obra de Alfredo Filippone y editado por Motorpress Iberica. Se trata de un libro que m\u00e1s all\u00e1 de narrar las peripecias de un espa\u00f1ol tratando de abrirse hueco en el entonces inaccesible mundo de la F\u00f3rmula 1 de finales [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/proacomunicacion.es\/en\/pablo-de-villota-chronicle-of-the-presentation-of-the-book-biography-of-emilio-de-villota-2\/\" \/>\n<meta property=\"og:site_name\" content=\"PROA Comunicaci\u00f3n\" \/>\n<meta property=\"article:published_time\" content=\"2021-05-12T11:39:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/proacomunicacion.es\/wp-content\/uploads\/2025\/08\/Firefly_radio-de-barco-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1414\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"PROA Comunicaci\u00f3n\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@proacomunica\" \/>\n<meta name=\"twitter:site\" content=\"@proacomunica\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"PROA Comunicaci\u00f3n\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/proacomunicacion.es\/pablo-de-villota-cronica-de-la-presentacion-del-libro-biografia-de-emilio-de-villota\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/proacomunicacion.es\/pablo-de-villota-cronica-de-la-presentacion-del-libro-biografia-de-emilio-de-villota\/\"},\"author\":{\"name\":\"PROA Comunicaci\u00f3n\",\"@id\":\"https:\/\/proacomunicacion.es\/#\/schema\/person\/f80dc8938ea94e7f8aa1e8dc716d5a60\"},\"headline\":\"Pablo de Villota \u2014\u2014 Cr\u00f3nica de la presentaci\u00f3n del libro biograf\u00eda de Emilio de Villota\u00a0\u00a0\",\"datePublished\":\"2021-05-12T11:39:10+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/proacomunicacion.es\/pablo-de-villota-cronica-de-la-presentacion-del-libro-biografia-de-emilio-de-villota\/\"},\"wordCount\":369,\"publisher\":{\"@id\":\"https:\/\/proacomunicacion.es\/#organization\"},\"image\":{\"@id\":\"https:\/\/proacomunicacion.es\/pablo-de-villota-cronica-de-la-presentacion-del-libro-biografia-de-emilio-de-villota\/#primaryimage\"},\"thumbnailUrl\":\"\",\"keywords\":[\"comunicacion\",\"comunicaci\u00f3n empresarial\",\"pablo de villota\",\"PROA\",\"tiktok\"],\"articleSection\":[\"Blog\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/proacomunicacion.es\/pablo-de-villota-cronica-de-la-presentacion-del-libro-biografia-de-emilio-de-villota\/\",\"url\":\"https:\/\/proacomunicacion.es\/pablo-de-villota-cronica-de-la-presentacion-del-libro-biografia-de-emilio-de-villota\/\",\"name\":\"Pablo de Villota \u2014\u2014 Cr\u00f3nica de la presentaci\u00f3n del libro biograf\u00eda de Emilio de Villota\u00a0\u00a0 - 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