{"id":23703,"date":"2021-05-12T13:49:03","date_gmt":"2021-05-12T11:49:03","guid":{"rendered":"https:\/\/proacomunicacion.es\/?p=23703"},"modified":"2021-05-12T13:49:03","modified_gmt":"2021-05-12T11:49:03","slug":"luis-abril-for-things-to-go-well-outwardly-they-have-to-be-done-very-well-inwardly","status":"publish","type":"post","link":"https:\/\/proacomunicacion.es\/en\/luis-abril-para-que-las-cosas-salgan-bien-de-puertas-afuera-hay-que-hacerlo-muy-bien-de-puertas-adentro\/","title":{"rendered":"Luis Abril: \"For things to go well outwardly, you have to do it very well inwardly\"."},"content":{"rendered":"<p><strong>Luis Abril<\/strong>economist, lawyer and consultant, talks with\u00a0<strong>Luc\u00eda Casanueva<\/strong>managing partner of\u00a0<strong>PROA<\/strong>about his long career in <a href=\"https:\/\/proacomunicacion.es\/en\/consultoria-comunicacion-corporativa\/comunicacion-corporativa-y-gestion-de-la-reputacion\/\">the corporate communications sector<\/a> and its vision of the new challenges it faces.<\/p>\n<p>In this interview,\u00a0<strong>April<\/strong>\u00a0says that the image of a large company is shaped by all its stakeholders and that communication agencies must have a thorough knowledge of the companies in order to be able to transmit what they do. However, he believes that it is essential that things are done well within companies in order for them to come out well to the outside world.<\/p>\n<p><iframe title=\"Luis Abril: &quot;For things to go well outwardly, you have to do it very well inwardly&quot;.\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/9sV42mTb1gw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/p>\n<h3>This video may be reproduced provided that PROA is credited as the original source.<\/h3>","protected":false},"excerpt":{"rendered":"<p>Luis Abril, economista, abogado y consultor, conversa con\u00a0Luc\u00eda Casanueva, socia directora de\u00a0PROA, sobre su larga trayectoria en el sector de la comunicaci\u00f3n corporativa y su visi\u00f3n antes los nuevos retos que afronta. En esta entrevista,\u00a0Abril\u00a0afirma que la imagen de una gran compa\u00f1\u00eda la configuran todos los grupos de inter\u00e9s y que las agencias de comunicaci\u00f3n [&hellip;]<\/p>\n","protected":false},"author":28,"featured_media":23705,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[176],"tags":[],"class_list":["post-23703","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Luis Abril: \u201cPara que las cosas salgan bien de puertas afuera, hay que hacerlo muy bien de puertas adentro\u201d - PROA Comunicaci\u00f3n<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/proacomunicacion.es\/en\/luis-abril-for-things-to-go-well-outwardly-they-have-to-be-done-very-well-inwardly\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Luis Abril: \u201cPara que las cosas salgan bien de puertas afuera, hay que hacerlo muy bien de puertas adentro\u201d - PROA Comunicaci\u00f3n\" \/>\n<meta property=\"og:description\" content=\"Luis Abril, economista, abogado y consultor, conversa con\u00a0Luc\u00eda Casanueva, socia directora de\u00a0PROA, sobre su larga trayectoria en el sector de la comunicaci\u00f3n corporativa y su visi\u00f3n antes los nuevos retos que afronta. En esta entrevista,\u00a0Abril\u00a0afirma que la imagen de una gran compa\u00f1\u00eda la configuran todos los grupos de inter\u00e9s y que las agencias de comunicaci\u00f3n [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/proacomunicacion.es\/en\/luis-abril-for-things-to-go-well-outwardly-they-have-to-be-done-very-well-inwardly\/\" \/>\n<meta property=\"og:site_name\" content=\"PROA Comunicaci\u00f3n\" \/>\n<meta property=\"article:published_time\" content=\"2021-05-12T11:49:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/proacomunicacion.es\/wp-content\/uploads\/2025\/08\/Firefly_radio-de-barco-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1414\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"PROA Comunicaci\u00f3n\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@proacomunica\" \/>\n<meta name=\"twitter:site\" content=\"@proacomunica\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"PROA Comunicaci\u00f3n\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/proacomunicacion.es\/luis-abril-para-que-las-cosas-salgan-bien-de-puertas-afuera-hay-que-hacerlo-muy-bien-de-puertas-adentro\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/proacomunicacion.es\/luis-abril-para-que-las-cosas-salgan-bien-de-puertas-afuera-hay-que-hacerlo-muy-bien-de-puertas-adentro\/\"},\"author\":{\"name\":\"PROA Comunicaci\u00f3n\",\"@id\":\"https:\/\/proacomunicacion.es\/#\/schema\/person\/f80dc8938ea94e7f8aa1e8dc716d5a60\"},\"headline\":\"Luis Abril: \u201cPara que las cosas salgan bien de puertas afuera, hay que hacerlo muy bien de puertas adentro\u201d\",\"datePublished\":\"2021-05-12T11:49:03+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/proacomunicacion.es\/luis-abril-para-que-las-cosas-salgan-bien-de-puertas-afuera-hay-que-hacerlo-muy-bien-de-puertas-adentro\/\"},\"wordCount\":145,\"publisher\":{\"@id\":\"https:\/\/proacomunicacion.es\/#organization\"},\"image\":{\"@id\":\"https:\/\/proacomunicacion.es\/luis-abril-para-que-las-cosas-salgan-bien-de-puertas-afuera-hay-que-hacerlo-muy-bien-de-puertas-adentro\/#primaryimage\"},\"thumbnailUrl\":\"\",\"articleSection\":[\"Blog\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/proacomunicacion.es\/luis-abril-para-que-las-cosas-salgan-bien-de-puertas-afuera-hay-que-hacerlo-muy-bien-de-puertas-adentro\/\",\"url\":\"https:\/\/proacomunicacion.es\/luis-abril-para-que-las-cosas-salgan-bien-de-puertas-afuera-hay-que-hacerlo-muy-bien-de-puertas-adentro\/\",\"name\":\"Luis Abril: \u201cPara que las cosas salgan bien de puertas afuera, hay que hacerlo muy bien de puertas adentro\u201d - 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