{"id":23841,"date":"2021-05-12T15:39:57","date_gmt":"2021-05-12T13:39:57","guid":{"rendered":"https:\/\/proacomunicacion.es\/?p=23841"},"modified":"2021-05-12T15:39:57","modified_gmt":"2021-05-12T13:39:57","slug":"luis-abril-for-things-to-go-well-outside-you-have-to-do-it-very-well-inside","status":"publish","type":"post","link":"https:\/\/proacomunicacion.es\/en\/luis-abril-for-things-to-go-well-outside-you-have-to-do-it-very-well-inside\/","title":{"rendered":"Luis Abril: \"For things to go well outside, you have to do it very well inside\"."},"content":{"rendered":"<p><strong>Luis Abril<\/strong>Luc\u00eda Casanueva, economist, lawyer and consultant, talks with Luc\u00eda Casanueva, <strong>PROA<\/strong>'s managing partner, about her long career in the corporate communication sector and her vision of the new challenges she faces.<\/p>\n<p>In this interview, Abril affirms that the image of a great company is shaped by all interest groups and that communication agencies must know the companies in depth in order to transmit what they do. However, he believes that it is essential that things are done well within companies so that they go well abroad.<\/p>\n<p><iframe title=\"Luis Abril: &quot;For things to go well outwardly, you have to do it very well inwardly&quot;.\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/9sV42mTb1gw?feature=oembed&#038;enablejsapi=1&#038;origin=https:\/\/proacomunicacion.es\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<h3>This video can be reproduced as long as PROA is mentioned as its original source.<\/h3>","protected":false},"excerpt":{"rendered":"<p>Luis Abril, economist, lawyer and consultant, talks with Luc\u00eda Casanueva, PROA&#8216;s managing partner, about her long career in the corporate communication sector and her vision of the new challenges she faces. In this interview, Abril affirms that the image of a great company is shaped by all interest groups and that communication agencies must know [&hellip;]<\/p>\n","protected":false},"author":28,"featured_media":23705,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[176],"tags":[],"class_list":["post-23841","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Luis Abril: &quot;For things to go well outside, you have to do it very well inside&quot; - PROA Comunicaci\u00f3n<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/proacomunicacion.es\/en\/luis-abril-for-things-to-go-well-outside-you-have-to-do-it-very-well-inside\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Luis Abril: &quot;For things to go well outside, you have to do it very well inside&quot; - PROA Comunicaci\u00f3n\" \/>\n<meta property=\"og:description\" content=\"Luis Abril, economist, lawyer and consultant, talks with Luc\u00eda Casanueva, PROA&#8216;s managing partner, about her long career in the corporate communication sector and her vision of the new challenges she faces. 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