{"id":23902,"date":"2021-05-12T13:08:15","date_gmt":"2021-05-12T11:08:15","guid":{"rendered":"https:\/\/proacomunicacion.es\/?p=23902"},"modified":"2021-05-12T13:08:15","modified_gmt":"2021-05-12T11:08:15","slug":"pablo-de-villota-chronicle-of-the-presentation-of-the-book-biography-of-emilio-de-villota","status":"publish","type":"post","link":"https:\/\/proacomunicacion.es\/en\/pablo-de-villota-chronicle-of-the-presentation-of-the-book-biography-of-emilio-de-villota\/","title":{"rendered":"Pablo de Villota <span class=\"dash\">--<\/span> Chronicle of the presentation of the book biography of Emilio de Villota"},"content":{"rendered":"<p>Last week we had the honour of presenting the biography of Emilio de Villota, a work of Alfredo Filippone and published by Motorpress Iberica.<\/p>\n<p>It is a book that, beyond narrating the adventures of a Spaniard trying to make a space in the then inaccessible world of Formula 1 at the end of the seventies, takes us back to a time when Spain tried to open up to the world and the difficulties that it entailed for athletes and sponsoring companies, to gain a foothold in the global concert.<\/p>\n<p>Emilio laid the foundations for the talent of pilots such as Carlos Sainz -author of the book's foreword- or Fernando Alonso to flourish later, and for companies in our country to believe in sports sponsorship as a marketing tool. Because Emilio, beyond his worth as a pilot, was one of the main pioneers of sports marketing in Spain. Many years before concepts such as 'merchandising', 'branded content', 'promotional tours' or sponsorship activations in the media were common currency, the man from Madrid was a pioneer in developing many of the fundamentals of sports sponsorship.<\/p>\n<p>It must be borne in mind that at that time, there were only two television channels and of course no race was broadcast. Despite this, Emilio boldly and tenaciously managed to always offer a good return on investment to his sponsors, as well as creating the first Spanish Formula 1 team in history, as well as becoming the first professional racing driver of his time.<\/p>\n<p>The book can be purchased at kiosks or through the motorpress ib\u00e9rica online store. In the following link https:\/\/youtu.be\/HkUZ3fc0IFs you can see a video of the event with statements by the book's protagonist, as well as Alfredo Filippone the author and Mar\u00eda Wandosell CEO of Motorpress Iberica as editor.<\/p>\n<h2>Reproduction of this text is possible as long as PROA is mentioned as its original source.<\/h2>","protected":false},"excerpt":{"rendered":"<p>Last week we had the honor of presenting the biography of Emilio de Villota, a work of Alfredo Filippone and published by Motorpress Iberica. It is a book that, beyond narrating the adventures of a Spaniard trying to make a space in the then inaccessible world of Formula 1 at the end of the seventies, [&hellip;]<\/p>\n","protected":false},"author":28,"featured_media":23710,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[176],"tags":[408,411,201,168,414],"class_list":["post-23902","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-comunicacion-en","tag-comunicacion-empresarial-en","tag-pablo-de-villota-en","tag-proa-en","tag-tiktok-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Pablo de Villota \u2014\u2014 Chronicle of the presentation of the book biography of Emilio de Villota - PROA Comunicaci\u00f3n<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/proacomunicacion.es\/en\/pablo-de-villota-chronicle-of-the-presentation-of-the-book-biography-of-emilio-de-villota\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pablo de Villota \u2014\u2014 Chronicle of the presentation of the book biography of Emilio de Villota - PROA Comunicaci\u00f3n\" \/>\n<meta property=\"og:description\" content=\"Last week we had the honor of presenting the biography of Emilio de Villota, a work of Alfredo Filippone and published by Motorpress Iberica. It is a book that, beyond narrating the adventures of a Spaniard trying to make a space in the then inaccessible world of Formula 1 at the end of the seventies, [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/proacomunicacion.es\/en\/pablo-de-villota-chronicle-of-the-presentation-of-the-book-biography-of-emilio-de-villota\/\" \/>\n<meta property=\"og:site_name\" content=\"PROA Comunicaci\u00f3n\" \/>\n<meta property=\"article:published_time\" content=\"2021-05-12T11:08:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/proacomunicacion.es\/wp-content\/uploads\/2025\/08\/Firefly_radio-de-barco-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1414\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"PROA Comunicaci\u00f3n\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@proacomunica\" \/>\n<meta name=\"twitter:site\" content=\"@proacomunica\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"PROA Comunicaci\u00f3n\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/proacomunicacion.es\\\/pablo-de-villota-chronicle-of-the-presentation-of-the-book-biography-of-emilio-de-villota\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/proacomunicacion.es\\\/pablo-de-villota-chronicle-of-the-presentation-of-the-book-biography-of-emilio-de-villota\\\/\"},\"author\":{\"name\":\"PROA Comunicaci\u00f3n\",\"@id\":\"https:\\\/\\\/proacomunicacion.es\\\/#\\\/schema\\\/person\\\/f80dc8938ea94e7f8aa1e8dc716d5a60\"},\"headline\":\"Pablo de Villota \u2014\u2014 Chronicle of the presentation of the book biography of Emilio de Villota\",\"datePublished\":\"2021-05-12T11:08:15+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/proacomunicacion.es\\\/pablo-de-villota-chronicle-of-the-presentation-of-the-book-biography-of-emilio-de-villota\\\/\"},\"wordCount\":335,\"publisher\":{\"@id\":\"https:\\\/\\\/proacomunicacion.es\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/proacomunicacion.es\\\/pablo-de-villota-chronicle-of-the-presentation-of-the-book-biography-of-emilio-de-villota\\\/#primaryimage\"},\"thumbnailUrl\":\"\",\"keywords\":[\"comunicacion\",\"comunicaci\u00f3n empresarial\",\"pablo de villota\",\"PROA\",\"tiktok\"],\"articleSection\":[\"Blog\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/proacomunicacion.es\\\/pablo-de-villota-chronicle-of-the-presentation-of-the-book-biography-of-emilio-de-villota\\\/\",\"url\":\"https:\\\/\\\/proacomunicacion.es\\\/pablo-de-villota-chronicle-of-the-presentation-of-the-book-biography-of-emilio-de-villota\\\/\",\"name\":\"Pablo de Villota \u2014\u2014 Chronicle of the presentation of the book biography of Emilio de Villota - 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