{"id":24034,"date":"2021-06-16T17:15:50","date_gmt":"2021-06-16T15:15:50","guid":{"rendered":"https:\/\/proacomunicacion.es\/?p=24034"},"modified":"2021-06-16T17:15:50","modified_gmt":"2021-06-16T15:15:50","slug":"entry-31","status":"publish","type":"post","link":"https:\/\/proacomunicacion.es\/en\/entrada-31\/","title":{"rendered":"Juan Ram\u00f3n Corpas <span class=\"dash\">--<\/span> Communication: an exercise in funambulism"},"content":{"rendered":"<p style=\"text-align: justify;\"><strong>Juan Ram\u00f3n Corpas<\/strong>account manager and recently joined the team of <strong>PROA<\/strong>has published an article in <strong>TOP COMUNICACI\u00d3<\/strong>N on the mediating role that consultancy firms play between their clients and journalists. In it, he explains how consultancy firms should channel the interests of their clients in order to facilitate the journalist's work in the search for information. Corpas warns that sometimes clients \"are unaware of what communication consists of, which they sometimes confuse with advertising\", and points out the need for the consultant to provide perspective and help his or her client to focus on the issues so that they are of interest to journalists.<\/p>\n<p style=\"text-align: justify;\">He also recalls that the media situation is weak, with shrinking newsrooms and overworked journalists. \"Our job is to filter and select topics. Far from this role of distributing information without rhyme or reason and making nuisance calls. We don't work with a broad brush. Today, we are surgeons,\" he says.<\/p>\n<h2>Access the <span style=\"color: #999999;\"><a style=\"color: #999999;\" href=\"https:\/\/www.topcomunicacion.com\/comunicacion-ejercicio-de-funambulismo\/\"><em>complete article<\/em><\/a><\/span> published by TOP Communication.<\/h2>","protected":false},"excerpt":{"rendered":"<p>Juan Ram\u00f3n Corpas, director de cuentas y reci\u00e9n incorporado en el equipo de PROA, ha publicado un art\u00edculo en TOP COMUNICACI\u00d3N sobre el papel mediador que juegan las consultoras entre sus clientes y los periodistas. En \u00e9l explica c\u00f3mo las consultoras deben canalizar los intereses de sus clientes con el fin de facilitar al periodista [&hellip;]<\/p>\n","protected":false},"author":28,"featured_media":23989,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[67,175,347],"class_list":["post-24034","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualidad-proa","tag-comunicacion","tag-digital","tag-proa-es"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Juan Ram\u00f3n Corpas \u2014\u2014 La comunicaci\u00f3n: un ejercicio de funambulismo - PROA Comunicaci\u00f3n<\/title>\n<meta name=\"robots\" content=\"noindex, nofollow\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Juan Ram\u00f3n Corpas \u2014\u2014 La comunicaci\u00f3n: un ejercicio de funambulismo - PROA Comunicaci\u00f3n\" \/>\n<meta property=\"og:description\" content=\"Juan Ram\u00f3n Corpas, director de cuentas y reci\u00e9n incorporado en el equipo de PROA, ha publicado un art\u00edculo en TOP COMUNICACI\u00d3N sobre el papel mediador que juegan las consultoras entre sus clientes y los periodistas. 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