{"id":2442,"date":"2020-06-02T03:23:20","date_gmt":"2020-06-02T03:23:20","guid":{"rendered":"https:\/\/proacomunicacion.es?p=2442"},"modified":"2020-06-02T03:23:20","modified_gmt":"2020-06-02T03:23:20","slug":"fidentiis-gestion-sgiic","status":"publish","type":"post","link":"https:\/\/proacomunicacion.es\/en\/fidentiis-gestion-sgiic\/","title":{"rendered":"Fidentiis Gesti\u00f3n SGIIC"},"content":{"rendered":"

TO POSITION THE BRAND AS A HIGH-QUALITY CONSISTENT, INDEPENDENT AND ACTIVE FUND MANAGER<\/h2>\n\n\n\n
Service: <\/span>Financial communication<\/div>\n\n\n\n
Sector: <\/span>Asset Management Industry<\/div>\n\n\n\n
Managers <\/span> Luc\u00eda Casanueva,<\/a> Javier Ferrer, Fernando Montero<\/a><\/div>\n\n\n\n

Challenge<\/h3>\n\n\n\n

To manage brand communication in order to help raise the number of fund distribution agreements obtained by the fund management company.<\/h4>\n\n\n\n

Fidentiis Gesti\u00f3n SGIIC hired PROA to achieve three objectives for its communication strategy:<\/p>\n\n\n\n

    \n
  • To strengthen brand positioning and notoriety<\/li>\n
  • To highlight the outstanding qualities of its product and management style within the industry and among distributors<\/li>\n
  • To boost AUM growth from 350 to 500 million euros.\u00a0<\/li>\n<\/ul>\n\n\n\n

    Solution<\/h3>\n\n\n\n

    The strategy we developed fundamentally consisted of a financial communication service specialising in business models and investment philosophies within the asset management industry. It was divided as follows:<\/p>\n\n\n\n

      \n
    • Immersion in the client's environment: Knowledge of its stand-out management style and qualities.<\/li>\n
    • Definition of the audience map<\/li>\n
    • Definition of the action plan\n
        \n
      • Sponsorships<\/li>\n<\/ul>\n
          \n
        • Participation at events<\/li>\n<\/ul>\n
            \n
          • Media presence via news relations<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n

            PROA developed an outsourced communication department based on the needs of the client and supported by high levels of expertise in the field.<\/p>\n\n\n\n

            Through a series of actions comprising a 12-month integrated communication plan:<\/p>\n\n\n\n

              \n
            • Creation of a corporate boilerplate.<\/li>\n
            • Creation of an efficient map of events and sponsorships, and management of participation by the client in PR actions.<\/li>\n
            • Preparation of press releases about fund anniversaries, prizes and participation at events.<\/li>\n
            • Production of texts for opinion forums.<\/li>\n
            • Management of Fidentiis Gesti\u00f3n profiles on Finect and LinkedIn<\/li>\n
            • Recording and editing of videos with all the fund managers to talk about their investment strategy.<\/li>\n
            • Management of interviews and requests for information from journalists.<\/li>\n<\/ul>\n\n\n\n

              Quantitative and qualitative monitoring of brand presence in the media.<\/p>\n\n\n\n

              Results<\/h3>\n\n\n\n

              The client achieved its objective to dedicate itself completely to commercial operations and reached new distribution agreements with private banks<\/strong>, financial consultancy firms and insurance companies, among others.<\/p>\n\n\n\n

              \n

              The PROA team demonstrated in-depth knowledge of the financial industry in general and asset management and distribution models in particular, which is almost impossible to find in its sector. They also have an excellent relationship with both the general-interest and specialist media.<\/p>\nDesir\u00e9e G\u00e9mar, Head of Investor Relations at Fidentiis Gesti\u00f3n SGIIC.<\/cite><\/blockquote>\n\n\n\n

              \n

              The PROA team is highly professional, immediately responded to our requests and was proactive with its proposals, which inspired complete trust from us and made it an extension of our company in this area of our business.<\/p>\nDesir\u00e9e G\u00e9mar, Head of Investor Relations at Fidentiis Gesti\u00f3n SGIIC.<\/cite><\/blockquote>\n\n\n\n

               <\/p>","protected":false},"excerpt":{"rendered":"

              Financial communication<\/div>\n

              TO POSITION THE BRAND AS A HIGH-QUALITY CONSISTENT, INDEPENDENT AND ACTIVE FUND MANAGER<\/p>","protected":false},"author":28,"featured_media":20051,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[639],"class_list":["post-2442","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualidad-proa","tag-financial-communication"],"yoast_head":"\nFidentiis Gesti\u00f3n SGIIC - PROA Comunicaci\u00f3n<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/proacomunicacion.es\/en\/fidentiis-gestion-sgiic\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Fidentiis Gesti\u00f3n SGIIC - PROA Comunicaci\u00f3n\" \/>\n<meta property=\"og:description\" content=\"Financial communication TO POSITION THE BRAND AS A HIGH-QUALITY CONSISTENT, INDEPENDENT AND ACTIVE FUND MANAGER\" \/>\n<meta property=\"og:url\" content=\"https:\/\/proacomunicacion.es\/en\/fidentiis-gestion-sgiic\/\" \/>\n<meta property=\"og:site_name\" content=\"PROA Comunicaci\u00f3n\" \/>\n<meta property=\"article:published_time\" content=\"2020-06-02T03:23:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/proacomunicacion.es\/wp-content\/uploads\/2025\/08\/Firefly_radio-de-barco-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1414\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"PROA Comunicaci\u00f3n\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@proacomunica\" \/>\n<meta name=\"twitter:site\" content=\"@proacomunica\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"PROA Comunicaci\u00f3n\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/proacomunicacion.es\/fidentiis-gestion-sgiic\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/proacomunicacion.es\/fidentiis-gestion-sgiic\/\"},\"author\":{\"name\":\"PROA Comunicaci\u00f3n\",\"@id\":\"https:\/\/proacomunicacion.es\/#\/schema\/person\/f80dc8938ea94e7f8aa1e8dc716d5a60\"},\"headline\":\"Fidentiis Gesti\u00f3n SGIIC\",\"datePublished\":\"2020-06-02T03:23:20+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/proacomunicacion.es\/fidentiis-gestion-sgiic\/\"},\"wordCount\":417,\"publisher\":{\"@id\":\"https:\/\/proacomunicacion.es\/#organization\"},\"image\":{\"@id\":\"https:\/\/proacomunicacion.es\/fidentiis-gestion-sgiic\/#primaryimage\"},\"thumbnailUrl\":\"\",\"keywords\":[\"Financial Communication\"],\"articleSection\":[\"Actualidad\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/proacomunicacion.es\/fidentiis-gestion-sgiic\/\",\"url\":\"https:\/\/proacomunicacion.es\/fidentiis-gestion-sgiic\/\",\"name\":\"Fidentiis Gesti\u00f3n SGIIC - 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