{"id":24670,"date":"2021-10-21T12:36:50","date_gmt":"2021-10-21T10:36:50","guid":{"rendered":"https:\/\/proacomunicacion.es\/?p=24670"},"modified":"2021-10-21T12:36:50","modified_gmt":"2021-10-21T10:36:50","slug":"proa-leads-the-communication-management-of-the-new-stage-of-the-vargas-llosa-professorship","status":"publish","type":"post","link":"https:\/\/proacomunicacion.es\/en\/proa-lidera-la-gestion-de-la-comunicacion-de-la-nueva-etapa-de-la-catedra-vargas-llosa\/","title":{"rendered":"<span class=\"dash\">--<\/span>PROA leads the communication management of the new stage of the Vargas Llosa Chair."},"content":{"rendered":"<p><span style=\"font-size: 16px; line-height: 28px;\">PROA has led the communication management of the conference with which the Vargas Llosa Chair began its new phase on 15 October. The Chair, promoted by the International Foundation for Liberty, dedicated the first edition of what will become an annual event to the promotion of culture in freedom. The event, which was attended by representatives from the world of culture, education, academics, businessmen, politicians and journalists from both sides of the Atlantic, brought together culture, commitment to the promotion of freedom and gastronomy. The event was held at Mario Sandoval's El Jaral de la Mira estate (San Lorenzo de El Escorial).<\/span><\/p>\n<p style=\"line-height: 21px; word-break: break-word; text-align: justify;\"><span style=\"font-size: 16px; line-height: 28px;\">The Nobel Laureate in Literature stressed that the Chair that bears his name, created ten years ago, when he received the prize, \"by some friends without telling me anything\", will work \"to keep written Spanish alive\". And it will do so by \"bringing Spanish-language writers together so that there is communication, friendship and, above all, constant literary exchanges between them\".<\/span><\/p>\n<p><span style=\"font-size: 16px; line-height: 28px;\">During his speech, Mario Vargas Llosa also highlighted the work carried out by the Chair since its creation: the prizes, the agreements with universities, the promotion of literature... And he predicted that its activity will be more ambitious with an institution such as the International Foundation for Freedom, chaired by him and created 19 years ago to coordinate \"the activities of Spanish, North American and South American liberal institutions\".<\/span><\/p>\n<p style=\"font-size: 14px; line-height: 25px; word-break: break-word; text-align: justify;\"><span style=\"font-size: 16px; line-height: 28px;\">His son \u00c1lvaro, who opened the main part of the day, insisted that this is an event with the ambition of \"permanence in time, institutionalised every year, which is, at the same time, a celebration of freedom and culture, and also an act of private fundraising to give the Vargas Llosa Chair an autonomy, a moral, political and financial independence\".<\/span><\/p>\n<p><span style=\"font-size: 16px; line-height: 28px;\">For their part, the three directors, apart from expressing their gratitude for the task entrusted to them, expressed their willingness to strengthen \"the work with universities, with different associations that are committed to culture and to work very closely with the Guadalajara International Book Fair\", in the words of Ra\u00fal Tola. To which Ramiro Villapadierna added the \"moral commitment at a time when we are experiencing a recession of freedoms\". This was echoed by Dar\u00edo Loperfido, who also stated that \"the two slogans of culture and freedom are essential for me\" and that the Chair, by linking the two, has to promote literary activity and offer a space for reflection.\u00a0<\/span><\/p>\n<p style=\"font-size: 14px; line-height: 25px; word-break: break-word; text-align: justify;\"><span style=\"font-size: 16px; line-height: 28px;\">The day's agenda included a fusion of culture, commitment to the promotion of freedom and the gastronomy of Spain and Latin America. The Spanish-Peruvian bullfighter Andr\u00e9s Roca Rey performed a bull tantadero behind closed doors before the Nobel Prize winner's speech. On the other hand, the meal consisted of an Ibero-American lunch prepared by the chef Mario Sandoval with the collaboration of the Peruvian chef Jose Olave. In addition, the first edition of the Literature Festival 'Escribidores', organised by the Vargas Llosa Chair and the cultural centre 'La T\u00e9rmica' in M\u00e1laga, was presented.<\/span><\/p>\n<p><strong>The Vargas Llosa Chair<\/strong><\/p>\n<p>The Vargas Llosa Chair was created in 2011 with the aim of promoting the study of contemporary literature, fostering interest in reading and writing, supporting new Ibero-American literary creation, analysing the ideas of our time and developing models of technological innovation for education, research and scientific and cultural dissemination, as well as disseminating the work of Mario Vargas Llosa (Nobel Prize for Literature 2010). To achieve this, it carries out academic, creative and dissemination activities, such as prizes for novels, historical stories, journalism, literary competitions and festivals, grants, seminars, conferences, courses, colloquiums and support for new writers.<\/p>\n<p>The Chair collaborates with companies and cultural and educational institutions from Spain, Mexico, Peru, Colombia, the United States, France and Sweden, and brings together universities that have awarded <em>honoris causa<\/em> or other distinctions relevant to the writer.<\/p>\n<p><strong>The International Freedom Foundation<\/strong><\/p>\n<p>The International Freedom Foundation (FIL), chaired by Mario Vargas Llosa, was founded in October 2002 with the main objective of defending those principles whose establishment constitutes the foundations of democracy, freedom and prosperity. It was set up on the initiative of a group of intellectuals and leading figures from <em>think tanks<\/em> from both sides of the Atlantic (United States, Latin America and Europe).<\/p>\n<p>&nbsp;<\/p>\n<p><strong>This text may be reproduced provided that PROA is credited as the original source.<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>PROA ha liderado la gesti\u00f3n de la comunicaci\u00f3n de la jornada con la que la C\u00e1tedra Vargas Llosa inici\u00f3 su nueva etapa el pasado 15 de octubre. La C\u00e1tedra, promovida por la Fundaci\u00f3n Internacional para la Libertad, dedic\u00f3 la primera edici\u00f3n de una jornada que ser\u00e1 anual para el fomento de la cultura en libertad. [&hellip;]<\/p>\n","protected":false},"author":28,"featured_media":24671,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[176],"tags":[2091,2092,2093,2094],"class_list":["post-24670","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-catedra","tag-cultura","tag-libertad","tag-vargas-llosa"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u2014\u2014PROA lidera la gesti\u00f3n de la comunicaci\u00f3n de la nueva etapa de la C\u00e1tedra Vargas Llosa - PROA Comunicaci\u00f3n<\/title>\n<meta name=\"description\" content=\"La C\u00e1tedra Vargas Llosa naci\u00f3 en el a\u00f1o 2011 con el prop\u00f3sito de fomentar el estudio de la literatura contempor\u00e1nea.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/proacomunicacion.es\/en\/proa-leads-the-communication-management-of-the-new-stage-of-the-vargas-llosa-professorship\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u2014\u2014PROA lidera la gesti\u00f3n de la comunicaci\u00f3n de la nueva etapa de la C\u00e1tedra Vargas Llosa - 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