{"id":25323,"date":"2022-03-03T17:59:50","date_gmt":"2022-03-03T16:59:50","guid":{"rendered":"https:\/\/proacomunicacion.es\/?p=25323"},"modified":"2022-03-03T17:59:50","modified_gmt":"2022-03-03T16:59:50","slug":"interview-with-marta-march-leader-of-human-resources-at-alstom","status":"publish","type":"post","link":"https:\/\/proacomunicacion.es\/en\/entrevista-a-marta-march-lider-de-recursos-humanos-de-alstom\/","title":{"rendered":"<span class=\"dash\">--<\/span> Interview with Marta March, Alstom's Human Resources Leader"},"content":{"rendered":"<p><span style=\"font-size: 16px;\"><strong>PROA<\/strong> interview with Alstom's Human Resources leader, about this area and her experience in international companies.<\/span><\/p>\n<p>Together with Ana Heras, Human Resources Director of PROA, <a target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/marta-march-25095015\/\" rel=\"noopener\"><strong>Marta March<\/strong><\/a> reflects on <a href=\"https:\/\/proacomunicacion.es\/en\/consultoria-comunicacion-corporativa\/internal-communications-consultancy\/\">internal communication as a key tool for achieving a company's objectives and talent retention<\/a>. This is an area in which, the experts stress, it is important to promote a global vision of the organisation and involve everyone in order to build trust, understand the business and the needs of colleagues. To this end, they point out different tools and methodologies that allow us to build together in the professional development of each individual and in the organisation as a whole.<\/p>\n<p><iframe title=\"Interview with Marta March, Alstom&#039;s Human Resources Leader\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/S7ox1PYVZh0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/p>\n<h3>This video may be reproduced provided that PROA is credited as the original source.<\/h3>","protected":false},"excerpt":{"rendered":"<p>PROA entrevista a la l\u00edder de Recursos Humanos de Alstom, sobre este \u00e1rea y su experiencia en empresas internacionales. Junto a Ana Heras, directora de Recursos Humanos de PROA, Marta March reflexiona sobre la comunicaci\u00f3n interna como una herramienta clave para la consecuci\u00f3n de los objetivos de una empresa y la retenci\u00f3n de talento. Un [&hellip;]<\/p>\n","protected":false},"author":28,"featured_media":25322,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[176],"tags":[1823,30,462,2132,347,288,2133,2134],"class_list":["post-25323","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-ana-heras-piedrabuena","tag-comunicacion-interna","tag-empresa","tag-marta-march","tag-proa-es","tag-recursos-humanos","tag-retencion-de-talento","tag-rrhh"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u2014\u2014 Entrevista a Marta March, l\u00edder de Recursos Humanos de Alstom - PROA Comunicaci\u00f3n<\/title>\n<meta name=\"description\" content=\"PROA entrevista a Marta March sobre la comunicaci\u00f3n interna como herramienta clave en el crecimiento empresarial y la retenci\u00f3n de talento.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/proacomunicacion.es\/en\/interview-with-marta-march-leader-of-human-resources-at-alstom\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Entrevista a Marta March, l\u00edder de Recursos Humanos de Alstom\" \/>\n<meta property=\"og:description\" content=\"PROA entrevista a Marta March sobre la comunicaci\u00f3n interna como herramienta clave en el crecimiento empresarial y la retenci\u00f3n de talento.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/proacomunicacion.es\/en\/interview-with-marta-march-leader-of-human-resources-at-alstom\/\" \/>\n<meta property=\"og:site_name\" content=\"PROA Comunicaci\u00f3n\" \/>\n<meta property=\"article:published_time\" content=\"2022-03-03T16:59:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/proacomunicacion.es\/wp-content\/uploads\/2025\/08\/Firefly_radio-de-barco-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1414\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"PROA Comunicaci\u00f3n\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Entrevista a Marta March, l\u00edder de Recursos Humanos de Alstom\" \/>\n<meta name=\"twitter:description\" content=\"PROA entrevista a Marta March sobre la comunicaci\u00f3n interna como herramienta clave en el crecimiento empresarial y la retenci\u00f3n de talento.\" \/>\n<meta name=\"twitter:creator\" content=\"@proacomunica\" \/>\n<meta name=\"twitter:site\" content=\"@proacomunica\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"PROA Comunicaci\u00f3n\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":[\"Article\",\"BlogPosting\"],\"@id\":\"https:\\\/\\\/proacomunicacion.es\\\/entrevista-a-marta-march-lider-de-recursos-humanos-de-alstom\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/proacomunicacion.es\\\/entrevista-a-marta-march-lider-de-recursos-humanos-de-alstom\\\/\"},\"author\":{\"name\":\"PROA Comunicaci\u00f3n\",\"@id\":\"https:\\\/\\\/proacomunicacion.es\\\/#\\\/schema\\\/person\\\/f80dc8938ea94e7f8aa1e8dc716d5a60\"},\"headline\":\"\u2014\u2014 Entrevista a Marta March, l\u00edder de Recursos Humanos de Alstom\",\"datePublished\":\"2022-03-03T16:59:50+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/proacomunicacion.es\\\/entrevista-a-marta-march-lider-de-recursos-humanos-de-alstom\\\/\"},\"wordCount\":157,\"publisher\":{\"@id\":\"https:\\\/\\\/proacomunicacion.es\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/proacomunicacion.es\\\/entrevista-a-marta-march-lider-de-recursos-humanos-de-alstom\\\/#primaryimage\"},\"thumbnailUrl\":\"\",\"keywords\":[\"Ana Heras Piedrabuena\",\"comunicaci\u00f3n interna\",\"empresa\",\"Marta March\",\"PROA\",\"recursos humanos\",\"retenci\u00f3n de talento\",\"RRHH\"],\"articleSection\":[\"Blog\"],\"inLanguage\":\"en-GB\"},{\"@type\":[\"WebPage\",\"ItemPage\"],\"@id\":\"https:\\\/\\\/proacomunicacion.es\\\/entrevista-a-marta-march-lider-de-recursos-humanos-de-alstom\\\/\",\"url\":\"https:\\\/\\\/proacomunicacion.es\\\/entrevista-a-marta-march-lider-de-recursos-humanos-de-alstom\\\/\",\"name\":\"\u2014\u2014 Entrevista a Marta March, l\u00edder de Recursos Humanos de Alstom - 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