{"id":25360,"date":"2022-03-17T11:49:45","date_gmt":"2022-03-17T10:49:45","guid":{"rendered":"https:\/\/proacomunicacion.es\/?p=25360"},"modified":"2022-03-17T11:49:45","modified_gmt":"2022-03-17T10:49:45","slug":"interview-enrique-arribas-president-marketing-association-spain","status":"publish","type":"post","link":"https:\/\/proacomunicacion.es\/en\/entrevista-enrique-arribas-presidente-asociacion-marketing-espana\/","title":{"rendered":"<span class=\"dash\">--<\/span> Interview with Enrique Arribas, President of the Spanish Marketing Association"},"content":{"rendered":"<p><strong>Valvanuz Serna Ruiz,<\/strong> managing partner of PROA, interviews Enrique Arribas, president of the Spanish Marketing Association (<a href=\"https:\/\/www.asociacionmkt.es\/\">AMKT<\/a>) and Director of Marketing, Corporate and Branding of the <a href=\"https:\/\/www.santander.com\/es\/home\">Santander Group<\/a>. Both reflect on the intangible values of the company - reputation, transparency, authenticity, among others -, the discipline of Marketing and its frontiers with Communication, the challenges of the sector and the role played by the association in the professional world.<\/p>\n<p>&nbsp;<\/p>\n<p><iframe title=\"Interview with Enrique Arribas, President of the Spanish Marketing Association\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/uit_RhO1Agk?feature=oembed&#038;enablejsapi=1&#038;origin=https:\/\/proacomunicacion.es\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<h3>This video may be reproduced provided that PROA is credited as the original source.<\/h3>","protected":false},"excerpt":{"rendered":"<p>Valvanuz Serna Ruiz, socia directora de PROA, entrevista a Enrique Arribas, presidente de la Asociaci\u00f3n de Marketing de Espa\u00f1a (AMKT) y director de Marketing, Corporativo y Marca del Grupo Santander. Ambos reflexionan sobre los valores intangibles de la empresa \u2013reputaci\u00f3n, transparencia, autenticidad, entre otros \u2013, la disciplina del Marketing y sus fronteras con la Comunicaci\u00f3n, [&hellip;]<\/p>\n","protected":false},"author":28,"featured_media":25361,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[176],"tags":[67,2136,130,347,433],"class_list":["post-25360","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-comunicacion","tag-enrique-arribas","tag-marketing","tag-proa-es","tag-valvanuz-serna"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Entrevista a Enrique Arribas, presidente de la Asociaci\u00f3n de Marketing<\/title>\n<meta name=\"description\" content=\"PROA entrevista al presidente de la Asociaci\u00f3n de Marketing de Espa\u00f1a sobre la disciplina del Marketing y sus fronteras con la Comunicaci\u00f3n.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/proacomunicacion.es\/en\/interview-enrique-arribas-president-marketing-association-spain\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Entrevista a Enrique Arribas, presidente de la Asociaci\u00f3n de Marketing\" \/>\n<meta property=\"og:description\" content=\"PROA entrevista al presidente de la Asociaci\u00f3n de Marketing de Espa\u00f1a sobre la disciplina del Marketing y sus fronteras con la Comunicaci\u00f3n.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/proacomunicacion.es\/en\/interview-enrique-arribas-president-marketing-association-spain\/\" \/>\n<meta property=\"og:site_name\" content=\"PROA Comunicaci\u00f3n\" \/>\n<meta property=\"article:published_time\" content=\"2022-03-17T10:49:45+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/proacomunicacion.es\/wp-content\/uploads\/2025\/08\/Firefly_radio-de-barco-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1414\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"PROA Comunicaci\u00f3n\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@proacomunica\" \/>\n<meta name=\"twitter:site\" content=\"@proacomunica\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"PROA Comunicaci\u00f3n\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/proacomunicacion.es\/entrevista-enrique-arribas-presidente-asociacion-marketing-espana\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/proacomunicacion.es\/entrevista-enrique-arribas-presidente-asociacion-marketing-espana\/\"},\"author\":{\"name\":\"PROA Comunicaci\u00f3n\",\"@id\":\"https:\/\/proacomunicacion.es\/#\/schema\/person\/f80dc8938ea94e7f8aa1e8dc716d5a60\"},\"headline\":\"\u2014\u2014 Entrevista a Enrique Arribas, presidente de la Asociaci\u00f3n de Marketing de Espa\u00f1a\",\"datePublished\":\"2022-03-17T10:49:45+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/proacomunicacion.es\/entrevista-enrique-arribas-presidente-asociacion-marketing-espana\/\"},\"wordCount\":118,\"publisher\":{\"@id\":\"https:\/\/proacomunicacion.es\/#organization\"},\"image\":{\"@id\":\"https:\/\/proacomunicacion.es\/entrevista-enrique-arribas-presidente-asociacion-marketing-espana\/#primaryimage\"},\"thumbnailUrl\":\"\",\"keywords\":[\"comunicacion\",\"Enrique Arribas\",\"marketing\",\"PROA\",\"Valvanuz Serna\"],\"articleSection\":[\"Blog\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/proacomunicacion.es\/entrevista-enrique-arribas-presidente-asociacion-marketing-espana\/\",\"url\":\"https:\/\/proacomunicacion.es\/entrevista-enrique-arribas-presidente-asociacion-marketing-espana\/\",\"name\":\"Entrevista a Enrique Arribas, presidente de la Asociaci\u00f3n de Marketing\",\"isPartOf\":{\"@id\":\"https:\/\/proacomunicacion.es\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/proacomunicacion.es\/entrevista-enrique-arribas-presidente-asociacion-marketing-espana\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/proacomunicacion.es\/entrevista-enrique-arribas-presidente-asociacion-marketing-espana\/#primaryimage\"},\"thumbnailUrl\":\"\",\"datePublished\":\"2022-03-17T10:49:45+00:00\",\"description\":\"PROA entrevista al presidente de la Asociaci\u00f3n de Marketing de Espa\u00f1a sobre la disciplina del Marketing y sus fronteras con la Comunicaci\u00f3n.\",\"breadcrumb\":{\"@id\":\"https:\/\/proacomunicacion.es\/entrevista-enrique-arribas-presidente-asociacion-marketing-espana\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/proacomunicacion.es\/entrevista-enrique-arribas-presidente-asociacion-marketing-espana\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/proacomunicacion.es\/entrevista-enrique-arribas-presidente-asociacion-marketing-espana\/#primaryimage\",\"url\":\"\",\"contentUrl\":\"\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/proacomunicacion.es\/entrevista-enrique-arribas-presidente-asociacion-marketing-espana\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/proacomunicacion.es\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"\u2014\u2014 Entrevista a Enrique Arribas, presidente de la Asociaci\u00f3n de Marketing de Espa\u00f1a\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/proacomunicacion.es\/#website\",\"url\":\"https:\/\/proacomunicacion.es\/\",\"name\":\"PROA Comunicaci\u00f3n\",\"description\":\"Agencia de Comunicaci\u00f3n Corporativa en Madrid, Barcelona y Galicia.\",\"publisher\":{\"@id\":\"https:\/\/proacomunicacion.es\/#organization\"},\"alternateName\":\"PROA Comunicaci\u00f3n\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/proacomunicacion.es\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/proacomunicacion.es\/#organization\",\"name\":\"PROA Comunicaci\u00f3n\",\"alternateName\":\"PROA Comunicaci\u00f3n\",\"url\":\"https:\/\/proacomunicacion.es\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/proacomunicacion.es\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/proacomunicacion.es\/wp-content\/uploads\/2024\/01\/Logo_Light.svg\",\"contentUrl\":\"https:\/\/proacomunicacion.es\/wp-content\/uploads\/2024\/01\/Logo_Light.svg\",\"width\":136,\"height\":33,\"caption\":\"PROA Comunicaci\u00f3n\"},\"image\":{\"@id\":\"https:\/\/proacomunicacion.es\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/x.com\/proacomunica\",\"https:\/\/es.linkedin.com\/company\/proa-comunicacion_2\",\"https:\/\/www.instagram.com\/proacomunica\/\",\"https:\/\/www.youtube.com\/@proacomunicacion\",\"https:\/\/es.wikipedia.org\/wiki\/PROA_Comunicacin\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/proacomunicacion.es\/#\/schema\/person\/f80dc8938ea94e7f8aa1e8dc716d5a60\",\"name\":\"PROA Comunicaci\u00f3n\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/proacomunicacion.es\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/394c93c195ff19b00e79d66a42971657a01de9f2740b97148d0f14a1e1a359b7?s=96&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/394c93c195ff19b00e79d66a42971657a01de9f2740b97148d0f14a1e1a359b7?s=96&r=g\",\"caption\":\"PROA Comunicaci\u00f3n\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Interview with Enrique Arribas, president of the Marketing Association","description":"PROA interviews the president of the Spanish Marketing Association about the discipline of Marketing and its boundaries with Communication.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/proacomunicacion.es\/en\/interview-enrique-arribas-president-marketing-association-spain\/","og_locale":"en_GB","og_type":"article","og_title":"Entrevista a Enrique Arribas, presidente de la Asociaci\u00f3n de Marketing","og_description":"PROA entrevista al presidente de la Asociaci\u00f3n de Marketing de Espa\u00f1a sobre la disciplina del Marketing y sus fronteras con la Comunicaci\u00f3n.","og_url":"https:\/\/proacomunicacion.es\/en\/interview-enrique-arribas-president-marketing-association-spain\/","og_site_name":"PROA Comunicaci\u00f3n","article_published_time":"2022-03-17T10:49:45+00:00","og_image":[{"width":2560,"height":1414,"url":"https:\/\/proacomunicacion.es\/wp-content\/uploads\/2025\/08\/Firefly_radio-de-barco-scaled.jpg","type":"image\/jpeg"}],"author":"PROA Comunicaci\u00f3n","twitter_card":"summary_large_image","twitter_creator":"@proacomunica","twitter_site":"@proacomunica","twitter_misc":{"Written by":"PROA Comunicaci\u00f3n","Estimated reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/proacomunicacion.es\/entrevista-enrique-arribas-presidente-asociacion-marketing-espana\/#article","isPartOf":{"@id":"https:\/\/proacomunicacion.es\/entrevista-enrique-arribas-presidente-asociacion-marketing-espana\/"},"author":{"name":"PROA Comunicaci\u00f3n","@id":"https:\/\/proacomunicacion.es\/#\/schema\/person\/f80dc8938ea94e7f8aa1e8dc716d5a60"},"headline":"\u2014\u2014 Entrevista a Enrique Arribas, presidente de la Asociaci\u00f3n de Marketing de Espa\u00f1a","datePublished":"2022-03-17T10:49:45+00:00","mainEntityOfPage":{"@id":"https:\/\/proacomunicacion.es\/entrevista-enrique-arribas-presidente-asociacion-marketing-espana\/"},"wordCount":118,"publisher":{"@id":"https:\/\/proacomunicacion.es\/#organization"},"image":{"@id":"https:\/\/proacomunicacion.es\/entrevista-enrique-arribas-presidente-asociacion-marketing-espana\/#primaryimage"},"thumbnailUrl":"","keywords":["comunicacion","Enrique Arribas","marketing","PROA","Valvanuz Serna"],"articleSection":["Blog"],"inLanguage":"en-GB"},{"@type":"WebPage","@id":"https:\/\/proacomunicacion.es\/entrevista-enrique-arribas-presidente-asociacion-marketing-espana\/","url":"https:\/\/proacomunicacion.es\/entrevista-enrique-arribas-presidente-asociacion-marketing-espana\/","name":"Interview with Enrique Arribas, president of the Marketing Association","isPartOf":{"@id":"https:\/\/proacomunicacion.es\/#website"},"primaryImageOfPage":{"@id":"https:\/\/proacomunicacion.es\/entrevista-enrique-arribas-presidente-asociacion-marketing-espana\/#primaryimage"},"image":{"@id":"https:\/\/proacomunicacion.es\/entrevista-enrique-arribas-presidente-asociacion-marketing-espana\/#primaryimage"},"thumbnailUrl":"","datePublished":"2022-03-17T10:49:45+00:00","description":"PROA interviews the president of the Spanish Marketing Association about the discipline of Marketing and its boundaries with Communication.","breadcrumb":{"@id":"https:\/\/proacomunicacion.es\/entrevista-enrique-arribas-presidente-asociacion-marketing-espana\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/proacomunicacion.es\/entrevista-enrique-arribas-presidente-asociacion-marketing-espana\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/proacomunicacion.es\/entrevista-enrique-arribas-presidente-asociacion-marketing-espana\/#primaryimage","url":"","contentUrl":""},{"@type":"BreadcrumbList","@id":"https:\/\/proacomunicacion.es\/entrevista-enrique-arribas-presidente-asociacion-marketing-espana\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/proacomunicacion.es\/"},{"@type":"ListItem","position":2,"name":"\u2014\u2014 Entrevista a Enrique Arribas, presidente de la Asociaci\u00f3n de Marketing de Espa\u00f1a"}]},{"@type":"WebSite","@id":"https:\/\/proacomunicacion.es\/#website","url":"https:\/\/proacomunicacion.es\/","name":"PROA Communication","description":"Corporate Communications Agency in Madrid, Barcelona and Galicia.","publisher":{"@id":"https:\/\/proacomunicacion.es\/#organization"},"alternateName":"PROA Comunicaci\u00f3n","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/proacomunicacion.es\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/proacomunicacion.es\/#organization","name":"PROA Communication","alternateName":"PROA Comunicaci\u00f3n","url":"https:\/\/proacomunicacion.es\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/proacomunicacion.es\/#\/schema\/logo\/image\/","url":"https:\/\/proacomunicacion.es\/wp-content\/uploads\/2024\/01\/Logo_Light.svg","contentUrl":"https:\/\/proacomunicacion.es\/wp-content\/uploads\/2024\/01\/Logo_Light.svg","width":136,"height":33,"caption":"PROA Comunicaci\u00f3n"},"image":{"@id":"https:\/\/proacomunicacion.es\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/proacomunica","https:\/\/es.linkedin.com\/company\/proa-comunicacion_2","https:\/\/www.instagram.com\/proacomunica\/","https:\/\/www.youtube.com\/@proacomunicacion","https:\/\/es.wikipedia.org\/wiki\/PROA_Comunicacin"]},{"@type":"Person","@id":"https:\/\/proacomunicacion.es\/#\/schema\/person\/f80dc8938ea94e7f8aa1e8dc716d5a60","name":"PROA Communication","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/proacomunicacion.es\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/394c93c195ff19b00e79d66a42971657a01de9f2740b97148d0f14a1e1a359b7?s=96&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/394c93c195ff19b00e79d66a42971657a01de9f2740b97148d0f14a1e1a359b7?s=96&r=g","caption":"PROA Comunicaci\u00f3n"}}]}},"_links":{"self":[{"href":"https:\/\/proacomunicacion.es\/en\/wp-json\/wp\/v2\/posts\/25360","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/proacomunicacion.es\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/proacomunicacion.es\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/proacomunicacion.es\/en\/wp-json\/wp\/v2\/users\/28"}],"replies":[{"embeddable":true,"href":"https:\/\/proacomunicacion.es\/en\/wp-json\/wp\/v2\/comments?post=25360"}],"version-history":[{"count":0,"href":"https:\/\/proacomunicacion.es\/en\/wp-json\/wp\/v2\/posts\/25360\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/proacomunicacion.es\/en\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/proacomunicacion.es\/en\/wp-json\/wp\/v2\/media?parent=25360"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/proacomunicacion.es\/en\/wp-json\/wp\/v2\/categories?post=25360"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/proacomunicacion.es\/en\/wp-json\/wp\/v2\/tags?post=25360"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}