{"id":28940,"date":"2023-02-01T09:00:48","date_gmt":"2023-02-01T08:00:48","guid":{"rendered":"https:\/\/proacomunicacion.es\/?p=28940"},"modified":"2023-02-01T09:00:48","modified_gmt":"2023-02-01T08:00:48","slug":"luca-de-tena-foundation-proa-collaboration-agreement","status":"publish","type":"post","link":"https:\/\/proacomunicacion.es\/en\/fundacion-luca-de-tena-proa-acuerdo-colaboracion\/","title":{"rendered":"<span class=\"dash\">--<\/span> The Luca de Tena Foundation and PROA Comunicaci\u00f3n renew their collaboration agreement"},"content":{"rendered":"<p>The <a href=\"https:\/\/fundacionlucadetena.org\/\">Luca de Tena Foundation<\/a> y <a href=\"https:\/\/proacomunicacion.es\/en\/\">PROA Communication<\/a> have renewed their collaboration agreement, consolidating their commitment to different projects that address the new needs of journalists. PROA will contribute to the development and implementation of the Foundation's communication strategies, as well as to the dissemination of the knowledge it generates through reports and studies.<\/p>\n<p>The signing of the agreement took place this Tuesday at the central Madrid headquarters of PROA, and was attended by the following participants <strong>Mar\u00eda Victoria Barandiar\u00e1n Luca de Tena<\/strong>The Foundation's director; <strong>Jos\u00e9 Mar\u00eda Su\u00e1rez de Lezo<\/strong>director of the <a href=\"https:\/\/laboratoriodeperiodismo.org\/\">Journalism Lab<\/a> of the Foundation; as well as <strong>Luc\u00eda Casanueva<\/strong> y <strong>Valvanuz Serna Ruiz<\/strong>PROA's managing partners.<\/p>\n<p>Jos\u00e9 Mar\u00eda Su\u00e1rez de Lezo expressed that \"the foundation has been at the side of journalism since 1930 in social and educational issues; and is currently immersed in a project aimed at research, dissemination and training on the new trends that have transformed journalism in recent years to continue supporting journalists. The alliance with PROA is key to the dissemination of this work.<\/p>\n<p>\"At PROA we want to continue an alliance with which we are very satisfied, given the great work that the Luca de Tena Foundation has been carrying out for almost a century. And we are particularly excited about the challenge of supporting the dissemination of its studies and analyses on the journalistic sector,\" said Valvanuz Serna Ruiz.<\/p>\n<p>\"For those of us who work in communication, it is very important to support research, journalism professionals, and the knowledge of a sector that is constantly changing. Issues such as media literacy or misinformation are of great importance for society,\" said Luc\u00eda Casanueva.<\/p>\n<p><strong>PROA will disseminate the activity of the Journalism Lab<\/strong><\/p>\n<p>The Luca de Tena Foundation is a non-profit institution, dedicated since 1930 to the care of families of journalists in vulnerable situations, especially those who suffer a process of family loss. In addition, in 2017 it expanded its activities to create its own Journalism Laboratory, which over the years has become a reference in the Spanish-speaking world.<\/p>\n<p>The Lab seeks to meet the needs of journalists, derived from the transformation of the sector, the disruptive change in the information business and the demand for new professional profiles in environments where such training is, in most cases, not available to new professionals. It has become a reference medium both for information on the media industry and the development and future of journalism, as well as for training, with <em>webinars<\/em>The following are some of the most important examples, studies, comparative analyses and success stories.<\/p>\n<p>PROA is one of the fastest growing reputation management consultancies in Spain. It is among the top 50 in the country, and continues to strengthen and create new areas of operation such as Litigation, Public Affairs, and Health, Pharma and Healthcare Technology.<\/p>\n<p>The effective communication model proposed by PROA is based on a differential positioning, which seeks excellence in implementation through senior talent. In this way, PROA positions itself as a trusted partner for managers and owners of companies that need to outsource their communication department.<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\">\u00a0 \u00a0 \u00a0<a href=\"https:\/\/proacomunicacion.es\/wp-content\/uploads\/2023\/02\/MG_9965-scaled.jpg\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-large wp-image-28943\" src=\"https:\/\/proacomunicacion.es\/wp-content\/uploads\/2023\/02\/MG_9965-1030x687.jpg\" alt=\"\" width=\"800\" height=\"534\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/proacomunicacion.es\/wp-content\/uploads\/2023\/01\/MG_9986-scaled.jpg\"><img decoding=\"async\" class=\"alignnone size-large wp-image-28941\" src=\"https:\/\/proacomunicacion.es\/wp-content\/uploads\/2023\/01\/MG_9986-1030x687.jpg\" alt=\"\" width=\"800\" height=\"534\" \/><\/a><\/p>\n<p style=\"text-align: center;\">Signing of the agreement at PROA headquarters. From left to right: Jos\u00e9 Mar\u00eda Su\u00e1rez de Lezo,<\/p>\n<p style=\"text-align: center;\">Luc\u00eda Casanueva, Mar\u00eda Victoria Barandiar\u00e1n and Valvanuz Serna Ruiz.<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\">","protected":false},"excerpt":{"rendered":"<p>La Fundaci\u00f3n Luca de Tena y PROA Comunicaci\u00f3n han renovado su convenio de colaboraci\u00f3n, consolidando su compromiso con diferentes proyectos que abordan las nuevas necesidades de los periodistas. PROA contribuir\u00e1 al desarrollo e implementaci\u00f3n de las estrategias de comunicaci\u00f3n de la Fundaci\u00f3n, as\u00ed como a la difusi\u00f3n del conocimiento que genera a trav\u00e9s de informes [&hellip;]<\/p>\n","protected":false},"author":28,"featured_media":28941,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[131],"tags":[562,39,82,7,464],"class_list":["post-28940","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias","tag-fundacion-luca-de-tena","tag-periodismo","tag-periodistas","tag-proa-comunicacion","tag-responsabilidad-social"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Fundaci\u00f3n Luca de Tena y PROA renuevan acuerdo de colaboraci\u00f3n<\/title>\n<meta name=\"description\" content=\"La Fundaci\u00f3n Luca de Tena y PROA han 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